Senior Manager, Market Research & Competitive Insights

Blueprint Medicines; Zug; Hybrid; CHF 120’000 - 150’000; Vollzeit

Zusammenfassung

A biopharmaceutical firm in Zug is looking for a Senior Manager, Market Research & Competitive Insights to lead international market research initiatives. The role involves collaborating with commercial and medical teams to drive research efforts, particularly focusing on AYVAKYT in systemic mastocytosis. Ideal candidates will have over 7 years of relevant experience in pharmaceutical market research, strong analytical skills, and fluency in English, alongside project management capabilities. This role offers an office-based position in alignment with a flexible work model.

Qualifikationen

• 7+ years of experience in pharmaceutical/biotech market research.
• Strong expertise in qualitative and quantitative methodologies.
• Experience with product launches in rare diseases preferred.

Aufgaben

• Lead international market research and competitive intelligence.
• Design and execute qualitative and quantitative research.
• Translate data into actionable insights for stakeholders.

Kenntnisse

Analytical thinking

Communication skills

Project management

Collaborative ability

Ausbildung

Bachelor’s degree in related field

Master’s degree preferred

Jobbeschreibung

Senior Manager, Market Research & Competitive Insights

Level of position: Senior Manager

Position type: Office-based, in alignment with BlueFlex model*

How will your role help us transform hope into reality?

The Senior Manager, Int’l Market Research & Competitive Insights leads market research and competitive intelligence activities across Blueprint Medicines’ International Direct Markets (EU4+UK and select Western European countries). This role focuses primarily on AYVAKYT in systemic mastocytosis and may expand to support future allergy and inflammation pipeline assets.

As a strategic partner to International Commercial, Medical, Access, and Country Commercial teams, this role delivers actionable insights that shape commercial strategy and guide decision‑making.

What will you do?

• Own the International market research plan; identify insight gaps and prioritize studies to address key business needs.
• Design, lead, and execute qualitative and quantitative research across the product lifecycle, with emphasis on AYVAKYT and future pipeline assets.
• Translate data into clear, actionable insights and recommendations; deliver compelling narratives for senior stakeholders.
• Synthesize primary research, secondary data, and internal knowledge to provide an integrated view of market opportunities, customer needs, and risks.
• Partner closely with International Marketing, Medical Affairs, Market Access, and country commercial teams to guide strategy and brand planning.
• Manage external vendors, ensuring high‑quality methodology, timely delivery, and strong value for investment; oversee MR budgets.
• Ensure all market research activities comply within internal SOPs, regulatory standards, and industry guidelines.
• Lead the International competitive intelligence (CI) framework and processes, ensuring systematic collection and dissemination of competitive insights from countries and field teams.
• Own key competitive topics, business questions, and monitoring priorities across the portfolio, aligned with Commercial, Medical, and Access stakeholders.
• Manage CI vendors; oversee timely, high‑quality delivery of landscape assessments, opportunity evaluations, TPP comparisons, and ad‑hoc analyses.
• Provide continuous competitive updates, including signals from congresses, regulatory milestones, and clinical data releases. Support situational analyses and strategic planning cycles with an objective market viewpoint.
• Ensure CI activities follow all compliance and regulatory requirements.

What minimum qualifications do we require?

• Bachelor’s degree required; Master’s preferred (Marketing, Market Research, Analytics, Life Sciences, or related field).
• 7+ years of pharmaceutical/biotech experience, or relevant agency experience, in market research or competitive intelligence, ideally across international markets.
• Strong expertise in qualitative and quantitative research methodologies and triangulation of multiple data sources.
• Experience with product launches in rare diseases and/or immunology/allergy preferred.
• Experience managing vendors, budgets, and complex insight programs.
• Understanding of pharmaceutical development, commercialization, and competitive dynamics.
• Fluency in English required; additional European languages are a plus.

What additional qualifications will make you a stronger candidate?

• Strong analytical thinking with ability to define insight needs and translate them into clear research deliverables.
• Excellent communication and presentation skills; able to influence senior stakeholders with concise, insight‑led narratives.
• Highly organized with strong project management capabilities; comfortable navigating ambiguity and managing multiple priorities in a fast‑moving environment.
• Ability to collaborate effectively in a matrixed, multicultural setting and build trusted partnerships across functions and geographies.
• Demonstrated strategic agility, scenario‑thinking, and problem‑solving mindset.
• Embodies Blueprint Medicines’ core values: Patients First, Trust, Optimism, and Thoughtfulness.

Why Blueprint?

At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.

This is the place where the extraordinary becomes reality, and you could be part of it.

Patients are waiting. Are you ready to make the leap?

Blueprint Medicines, a Sanofi company, is a global biopharmaceutical company that seeks to improve and extend patients' lives by solving important medical problems, with a focus on allergy/inflammation and oncology/hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a track record of success, leveraging our established research, development, and commercial capability and infrastructure, we aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases and solid tumors. For more information, visit www.BlueprintMedicines.com and follow us on X (formerly Twitter; @BlueprintMeds) and LinkedIn.

*Blueflex is our operating model which optimizes culture, productivity, & flexibility by maximizing the critical strengths of in‑person work with the benefits of added flexibility. Blueflex allows for mix of in‑office and remote work, enables flexibility to meet individual and business needs and makes effective use of our facilities and resources. It is a culture enhancer.