PR & Social Media Project Leader Swiss Market 100%

Swatch Group; Bern; Hybrid; CHF 110,000 - 170,000; Full time

Job summary

Swatch Group recherche un responsable PR local en Suisse (Berne) afin de développer et mettre en œuvre les activités PR, les partenariats avec les influenceurs et les réseaux sociaux, alignées sur les objectifs de communication globaux, pour accroître la visibilité et la pertinence culturelle de Swatch en Suisse.

Vous bâtissez et entretenez des relations solides avec les journalistes, les partenaires médiatiques, les influenceurs et les créateurs de contenu, et vous servez de point de contact

Job description

Description du poste

• Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch's visibility and cultural relevance across Switzerland.
• Build and maintain strong relationships with journalists, media partners, influencers and content creators.
• Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends, translating insights into communication opportunities.
• Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications.
• Manage assigned budget and report on business impact/ROI.