Mobile Paid User Acquisition Manager

Jobgether

Schweiz

Remote

CHF 110,000 - 170,000

Full time

30 hours ago
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Benefits offered by this job

Remote work within EU
Home office support
Professional development
Education budget
Annual leave 24 days
Competitive compensation with bonus
Vouchers and discounts
Autonomy and ownership
Direct access to leadership
12-month fixed-term contract

Job summary

Jobgether is seeking an experienced mobile performance marketing specialist to manage paid user acquisition campaigns across a diverse portfolio of mobile apps, including subscription apps and mobile games. You will own accounts, analyze data, and craft creative strategies to drive measurable growth for clients in a fast-growing, international team.

You will work across major social platforms, search channels, and mobile DSPs, while leveraging AI-powered tools to enhance campaigns and reporting.

Qualifications

  • 3+ years of proven experience managing paid user acquisition for mobile apps.
  • Strong knowledge of leading MMP platforms: Adjust, AppsFlyer, Branch, Kochava.
  • Solid understanding of mobile tracking, attribution, and measurement.
  • Experience with SKAdNetwork (SKAN) setup and usage.
  • Proficiency with BI/reporting tools (Excel, Data Studio, Tableau).
  • Ability to translate data into actionable insights for optimization and clients.

Responsibilities

  • Set up, manage, and optimize campaigns across Facebook, Instagram, X, Snapchat, TikTok and more.
  • Plan and manage Google Ads and Apple Search Ads campaigns.
  • Launch and optimize campaigns on mobile DSPs like AppLovin, Moloco, Mintegral, Kayzen, Unity.
  • Coordinate MMP setups to ensure accurate tracking and measurement.
  • Create and maintain performance reports using Sheets, Data Studio, Tableau.
  • Analyze campaigns to identify optimization opportunities and drive client results.
  • Prepare creative briefs for the graphics team and support with assets.
  • Identify suitable creators via UGC platforms for client apps.
  • Explore AI tools to improve creative production and workflows.
  • Address client questions on performance, setup, and results.
  • Own accounts and KPIs, flag risks, and propose corrective actions.
  • Advise on SKAN, MMP integrations, attribution, and tracking.
  • Share knowledge through team learning and industry visibility.

Skills

Paid user acquisition
Campaign optimization
Client communication
English fluency
Entrepreneurial mindset
Team collaboration

Tools

Adjust
AppsFlyer
Branch
Kochava
Excel
Google Data Studio
Tableau
PowerPoint

Job description

We are looking for an experienced mobile performance marketing specialist to manage and scale paid user acquisition campaigns across a diverse portfolio of mobile applications. You will work with subscription apps, mobile games, and established brands, helping them acquire valuable users and achieve measurable growth. The role combines hands-on campaign management, data analysis, creative strategy, and client consulting. You will work across major social advertising platforms, search channels, and mobile demand-side platforms while continuously improving campaign performance. You will also explore AI-powered tools and new creative approaches to make acquisition activities more effective. Joining an international and fast-growing team, you will have the autonomy to own your accounts, influence client results, and deepen your expertise in mobile growth.


Accountabilities
  • Paid campaign management: Set up, manage, and optimize performance advertising campaigns across Facebook, Instagram, X (Twitter), Snapchat, TikTok, and other major social platforms.

  • Search advertising: Plan and manage campaigns through Google Ads and Apple Search Ads.

  • Mobile DSP management: Launch, monitor, and optimize campaigns across mobile demand-side platforms such as AppLovin, Moloco, Mintegral, Kayzen, and Unity.

  • Measurement and attribution: Coordinate Mobile Measurement Partner (MMP) setups to ensure accurate tracking and reliable campaign measurement.

  • Performance reporting: Create and maintain reports using Google Sheets, Google Data Studio, Tableau, and other reporting or business intelligence tools, tracking performance against relevant KPIs.

  • Campaign optimization: Continuously analyze acquisition and retargeting campaigns, identify opportunities for improvement, and implement strategies aligned with client business objectives.

  • Creative strategy: Prepare creative briefs for the graphics team and ensure campaigns are supported by fresh, relevant advertising assets.

  • Creator sourcing: Use user-generated content (UGC) platforms and tools to identify suitable creators who can promote clients' applications.

  • AI and innovation: Explore AI-powered tools to improve creative production and advertising workflows.

  • Client communication: Independently address client questions about campaign performance, setup, and results, explaining trends and key performance indicators clearly.

  • Account ownership: Take responsibility for account targets and KPIs, identify potential risks early, and propose concrete corrective actions.

  • Tracking and analytics consulting: Advise clients on measurement topics, including SKAdNetwork (SKAN), MMP integrations, attribution, and tracking.

  • Knowledge sharing: Contribute to team learning and industry visibility through knowledge sharing, content creation, and speaking opportunities.

Requirements

You bring hands-on experience in mobile paid user acquisition, a strong understanding of measurement and attribution, and a proactive approach to campaign performance. You should be comfortable managing client relationships, presenting insights, and taking ownership of measurable results. The key requirements include:

  • At least 3 years of proven experience managing paid user acquisition channels for mobile applications.

  • In-depth knowledge of leading Mobile Measurement Partner platforms, such as Adjust, AppsFlyer, Branch, and Kochava.

  • Strong understanding of mobile tracking, attribution, and campaign measurement.

  • Practical experience setting up and working with Apple's SKAdNetwork (SKAN).

  • Familiarity with Excel, Google Data Studio, Tableau, or other business intelligence and reporting tools.

  • Strong reporting skills and the ability to translate campaign data into actionable insights for both optimization and client communication.

  • Good presentation skills and confidence using Google Slides, Keynote, or PowerPoint.

  • Strong attention to detail and a continuous improvement mindset.

  • Excellent organizational skills, with the ability to track priorities, meet deadlines, and communicate potential delays or risks proactively.

  • An entrepreneurial mindset, with the initiative to identify opportunities and propose solutions.

  • A collaborative approach and enthusiasm for sharing expertise with colleagues and the wider mobile marketing community.

  • Fluent English; additional languages are an advantage.

  • Nice to have: Basic understanding of App Store Optimization (ASO) strategies.

  • Nice to have: Experience with AI and creative tools such as Claude, Canva, Midjourney, and CapCut.

Benefits
  • Remote work flexibility: Work remotely within the European Union.

  • Home office support: Receive support for your remote working setup.

  • Professional development: Access mentoring sessions and guidance to support your career growth.

  • Education budget: Funding for courses, conferences, and professional certifications.

  • Annual leave: 24 days of vacation per year.

  • Competitive compensation: Base salary combined with performance-driven commission.

  • Vouchers and discounts: Access additional employee perks and savings.

  • Autonomy and ownership: Enjoy a high level of responsibility with minimal bureaucracy.

  • Direct access to leadership: Collaborate closely with founders and key decision-makers.

  • Contract details: 12-month fixed-term contract, with a full-time commitment of 40 hours per week.

  • Start date: As soon as possible.


How Jobgether works:

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

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