Head of Digital Engagement

cinfo; Genf; Hybrid; CHF 119’000 - 135’000; Vollzeit

Zusammenfassung

A leading non-profit organization seeks a Digital Strategy Manager to oversee digital performance and engagement across platforms. The ideal candidate will define the digital strategy, lead teams, and ensure alignment with fundraising goals. Essential qualifications include substantial digital project experience, strong leadership skills, and proficiency in both English and French. The role offers a full-time contract based in Geneva, with competitive salary and relocation support.

Leistungen

25 days paid vacation per year

Pension plan contribution

Relocation package

Qualifikationen

• Over 6 years of professional experience in developing and managing successful complex digital projects.
• Proven leadership and team management experience.
• Experience overseeing digital platforms collaborating with technical teams.

Aufgaben

• Define and steer the mid- to long-term digital strategy.
• Lead digital annual and multi-year planning.
• Steer performance through objectives and KPIs.
• Drive online donor acquisition and lead generation.
• Establish and oversee digital analytics framework.

Kenntnisse

Leadership

Adaptation capacities and flexibility

Cross-cultural Awareness

Ability to work under pressure

Ausbildung

Degree in Digital Marketing and Communications, Digital Technologies, or similar

Postgraduate degree (e.g. Master's or MBA)

Tools

Web and social media platforms

Content management systems

Digital analytics and tracking frameworks

Digital architecture

Jobbeschreibung

Responsibilities

Digital Strategy, Planning, and Performance Steering

• Define and steer the mid- to long-term digital strategy for MSF OCG, ensuring full alignment with the Communications and Fundraising strategy.
• Lead digital annual and multi-year planning, including the definition and monitoring of annual targets and budget, and ensure strong integration with departmental planning processes.
• Steer performance through clear objectives, KPIs, and regular review of results, driving corrective actions and continuous improvement.

Supporter Engagement and Online Acquisition

• Steer the development of integrated digital engagement strategies across owned channels, in collaboration with relevant teams and MSF sections, to strengthen reach, relevance, and long-term supporter engagement, in support to operational communication activities.
• Drive online donor acquisition and lead generation strategies, in close collaboration with fundraising teams, to support sustainable growth of MSF's supporter and donor base.
• Ensure digital engagement strategies effectively support campaigns, operational communication, advocacy, public engagement, and staff recruitment objectives.
• Ensure continuous monitoring of digital trends and drive innovation by identifying and prioritising new tools, formats, and approaches that strengthen digital engagement and online acquisition impact.

Data, Insights, and Market Benchmarking

• Establish and oversee a coherent framework for digital analytics, KPIs, and reporting across Communication and Fundraising.
• Monitor market benchmarks and sector standards to assess MSF's digital performance and inform strategic positioning.
• Promote a data-driven culture, ensuring insights and benchmarking are translated into strategic decisions and optimisation of digital investments.

Digital Ecosystem, and Governance

• Oversee the coherence, sustainability, and evolution of MSF's digital ecosystem, including platforms, websites, and their integration with systems, in collaboration with the Fundraising Operations and Systems team.
• Ensure sound governance of MSF's digital footprint and structures, including clear oversight of platforms, channels, and external digital partnerships.

Team Management, and Knowledge Development

• Lead, manage, and develop the Digital Unit, fostering a high-performing, collaborative team and ensuring appropriate capabilities, roles, and development pathways.
• Provide functional leadership and coordination across digital roles within Communication and Fundraising, ensuring coherence, shared standards, and effective collaboration.
• Ensure the development, sharing, and capitalisation of digital knowledge and expertise within the team and across the department.
• Represent MSF in relevant internal, interdepartmental, and international digital platforms and fora.

Your profile

Education

Essential :

• Degree in Digital Marketing and Communications, Digital Technologies, or similar.

Desired :

• A postgraduate degree (e.g. Master's or MBA) is an asset.

Experience

Essential :

• Over 6 years of professional experience in developing and managing successful complex digital projects and strategies.
• Proven experience in leadership and team management experience.
• Experience overseeing digital platforms and ecosystems in collaboration with IT / technical teams.

Desired :

• Experience in the non-profit sector.

Languages

Essential :

• Good command of French and English or German and English.

Desired :

• Italian.

Knowledge

• Web and social media platforms, content management systems, and publishing tools.
• Digital analytics and tracking frameworks.
• Digital architecture, information structure, and accessibility standards
• Knowledge of the Swiss digital landscape, including platforms, audiences, and usage trends, is an asset.

Behavioral & Managerial Competencies

• Leadership
• Adaptation capacities and flexibility
• Cross-cultural Awareness
• Ability to work under pressure

Terms of employment

• Full-time position 100% (40h / week)
• Open-ended Contract
• Working place : Geneva, Switzerland OR Zürich, Switzerland
• Ideal start date : March 2nd, 2026
• Gross annual salary (for 100%) : from CHF 119'964.- to CHF 134'604.- (salary commensurate with equivalent experience and internal salary grid)
• Paid vacation : 25 days per year, prorate temporis, plus any Swiss public holidays falling within the contract period.
• Pension plan : pension contribution covered 3 / 4 by MSF, 1 / 4 by staff member.
• Relocation package if moving from a different country to Switzerland.

How to apply

Candidates are invited to submit their application exclusively through our recruitment platform, following these guidelines :

• CV (maximum 2 pages)
• Cover letter (maximum 1 page)
• Documents must be submitted in either English or French.

The application deadline is January 11th, 2026.

We reserve the right to close this vacancy earlier if we receive a sufficient number of quality applications.

All applications will be treated confidentially.

Only shortlisted candidates will be contacted.

Please note that we do not wish to use the services of recruitment or placement agencies.