Global Social Campaign Lead – Running & Outdoor

ON.com LLC; Zürich; Hybrid; CHF 120,000 - 180,000; Full time

Benefits offered by this job

Growth-oriented environment

Personal self-care support

Inclusive workplace

Job summary

On is seeking a Lead for Global Social Media focused on Running & Outdoor campaigns. You will spearhead culturally relevant, social-first storytelling across Instagram, TikTok, YouTube, and Strava, partnering with Global Marketing, Strategy, and Creative Studio.

You will guide creative direction, manage athlete narratives, and drive multi-channel rollout from concept to execution. The role demands 6+ years in social media or related fields, deep running/outdoor culture knowledge, and strong

Qualifications

• 6+ years of experience in social media, campaign management, or social creative strategy.
• Deeply embedded in running and outdoor culture with community understanding.
• Mastery of social landscape across major platforms and communities.
• Creative briefing and partner management experience with external teams.
• Strong written, verbal, and presentation skills for leadership.
• Highly organized with ability to manage multiple campaigns, timelines, and budgets.

Responsibilities

• Own culturally-relevant social campaigns from concept to global rollout.
• Drive creative concepting and disruptive storytelling for Run/Outdoor moments.
• Write briefs and direct internal/external creative teams to life.
• Direct on-set and live-event content, adding social-first layer to activations.
• Collaborate with cross-functional partners to align strategies and execution.
• Oversee budgets, timelines, and agency scopes across the global team.

Skills

Social media strategy

Campaign management

Creative storytelling

Stakeholder management

Cross-functional collaboration

Communication skills

Tools

Instagram

TikTok

YouTube

Strava

Job description

On is seeking a Lead for Global Social Media focused on Running & Outdoor campaigns. You will spearhead culturally relevant, social-first storytelling across Instagram, TikTok, YouTube, and Strava, partnering with Global Marketing, Strategy, and Creative Studio.

You will guide creative direction, manage athlete narratives, and drive multi-channel rollout from concept to execution. The role demands 6+ years in social media or related fields, deep running/outdoor culture knowledge, and strong