GI Brand Manager – IBD Marketing & Strategy

AbbVie; Cham; Vor Ort; CHF 100’000 - 120’000; Vollzeit

Zusammenfassung

A global pharmaceutical company based in Zug, Switzerland, is seeking a Brand Manager to lead the development of Marketing initiatives focused on the patient experience in the Gastroenterology sector. The position demands a depth of analytical and strategic skills to engage stakeholders and foster innovative marketing solutions. The ideal candidate should possess a degree in marketing, fluency in German and English, and relevant experience within the pharmaceutical industry. This full-time role offers a unique opportunity to shape brand strategy and drive impactful marketing efforts.

Qualifikationen

• Fluency in German and English; proficiency in French is a plus.
• Relevant marketing experience in the pharmaceutical sector or related industries.
• Understanding of healthcare market dynamics and customer needs.

Aufgaben

• Lead the development of the Brand Plan with a patient-centric focus.
• Design and implement Marketing initiatives.
• Optimize marketing channels and manage CLM activities.

Kenntnisse

Digital Marketing

Market Research

Project Management

Analysis Skills

Branding

Ausbildung

University degree in marketing economics or relevant disciplines

Tools

Microsoft Powerpoint

Jobbeschreibung

A global pharmaceutical company based in Zug, Switzerland, is seeking a Brand Manager to lead the development of Marketing initiatives focused on the patient experience in the Gastroenterology sector. The position demands a depth of analytical and strategic skills to engage stakeholders and foster innovative marketing solutions. The ideal candidate should possess a degree in marketing, fluency in German and English, and relevant experience within the pharmaceutical industry. This full-time role offers a unique opportunity to shape brand strategy and drive impactful marketing efforts.