European Brand Manager - Downstream Marketing

Stryker; Zürich; Hybrid; CHF 120’000 - 150’000; Vollzeit

Zusammenfassung

A medical devices company in Zürich is seeking a Marketing Manager to lead the SPINE portfolio. Responsibilities include setting strategic direction, developing marketing assets, and analyzing business performance. The ideal candidate has a Bachelor’s degree, 5+ years of experience in product management or marketing, and is fluent in the local language and English. The role offers flexible work arrangements.

Qualifikationen

• 5+ years of work experience required.
• 3 years experience in Product Management or Marketing.
• Fluent in local language and English.

Aufgaben

• Serve as the pan-European brand expert for SPINE portfolio.
• Define annual brand strategies to achieve growth.
• Develop scalable marketing assets for local adaptation.
• Analyze business performance and implement corrective actions.

Kenntnisse

Hard-working

Effective communication

Analytical skills

Project management

Persuasiveness

Ausbildung

Bachelor’s degree

Jobbeschreibung

Work Flexibility :

Remote or Hybrid or Onsite

Who we want :

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do :

• Serve as the pan-European brand expert, setting strategic direction and driving growth for our SPINE portfolio.
• Define annual and long-term brand strategies aligned with global objectives to achieve growth, profit, and market share targets.
• Develop and distribute scalable marketing assets, campaigns, and best practices for local adaptation.
• Identify internal and external education, engagement, and brand experience opportunities to enhance brand perception.
• Build and maintain strong relationships with local marketers, sales teams, internal stakeholders, and key customers (KOLs).
• Collaborate with marketing teams to create the Annual Marketing Plan and a 3–5 year portfolio roadmap.
• Support country leadership in demand forecasting and work with supply chain partners.
• Manage the regional product life cycle, including launches (phase-in) and phase-outs (PLCM).
• Analyze business performance and brand perception, implementing corrective actions to achieve strategic goals.
• Create Pan European, scalable customer engagement events such as facility tours / events / congresses, hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights

Minimum Qualifications (Required) :

• Bachelor’s degree required
• 5+ years of work experience required
• 3 years experience in Product Management or Marketing
• Spine Experience ideally or else Orthopeadics / Neurosurgery experience
• Fluent in local language and English

Preferred Qualifications (Strongly desired) :

• MBA preferred
• 8+ years medical device or marketing experience preferred

Your profile :

• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Strong ability to adapt and navigate change with ease

Please send your CV in English

Travel Percentage : 30%