EMEA Strategic Key Accounts Marketing Lead

vfc; Kreis Stabio; Vor Ort; CHF 150.000 - 190.000; Vollzeit

Benefits dieser Stelle

On-site gym facilities

50% VF brand discount

Subsidized canteen and break-out areas

Health and well-being initiatives

Zusammenfassung

The North Face EMEA in Stabio, Switzerland, is seeking a Senior Manager, Strategic Key Accounts Marketing to lead the marketing agenda for The North Face's Strategic Key Accounts across Europe, the Middle East and Africa. The role sets strategic direction for account marketing, drives growth, and ensures marketing plans align with brand priorities and commercial objectives.

Working across Sales, Product and Marketing, you will own account marketing planning, manage senior stakeholder

Qualifikationen

• Minimum 6+ years of marketing experience in the sporting goods/outdoor or lifestyle industry.
• Proven track record in building and delivering marketing plans with major retail, wholesale or marketplace partners.
• Strong commercial acumen and ability to measure marketing performance and ROI.

Aufgaben

• Set and own the long-term account marketing strategy for Strategic Key Accounts across EMEA.
• Lead the seasonal cross-functional GTM planning process with Sales and Product across all key milestones.
• Ensure account marketing plans are integrated into the wider marketing mix and support brand and commercial goals.
• Direct the use of marketing tactics and channels to drive brand awareness, engagement and conversion.
• Review account and campaign performance, adjusting plans and priorities based on results.
• Own the Strategic Accounts Marketing budget, managing investment to ROI and financial targets.
• Manage senior relationships with account partners, acting as the marketing lead and escalation point.
• Lead internal communication with senior leadership, promoting the work and visibility of the Strategic Accounts Marketing team.
• Align internal stakeholders and drive execution across functions.
• Improve processes, ways of working and team effectiveness.
• Lead and develop the Strategic Accounts Marketing team.

Kenntnisse

Marketing leadership

Strategic planning

Stakeholder management

Budget management

Team leadership

Digital & retail marketing

Fluent in English

Additional European languages

Ausbildung

University degree in Marketing or Business

Jobbeschreibung

The North Face EMEA in Stabio, Switzerland, is seeking a Senior Manager, Strategic Key Accounts Marketing to lead the marketing agenda for The North Face's Strategic Key Accounts across Europe, the Middle East and Africa. The role sets strategic direction for account marketing, drives growth, and ensures marketing plans align with brand priorities and commercial objectives.

Working across Sales, Product and Marketing, you will own account marketing planning, manage senior stakeholder