Director of Demand Gen & ABM Growth

Payliance; Fully; Vor Ort; CHF 118.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical, Dental, and Vision insurance

401(k) with company match

Paid time off

Zusammenfassung

Payliance is seeking a revenue-focused marketer to own a unified pipeline strategy spanning demand generation and ABM for a ~1,300-account lending ICP. You will lead a two-person team and partner with Sales, Product Marketing, and RevOps to drive end-to-end pipeline from awareness to closed revenue.

Responsibilities include designing tiered go-to-market motion, optimizing target accounts with 6Sense/Clay, and coordinating with Legal to ensure compliant messaging.

Qualifikationen

• Direct experience marketing to lending industry required.
• 5+ years B2B demand generation with ABM ownership.
• Proven pipeline programs scaling to revenue outcomes.
• Fluency in 6Sense, HubSpot, and Salesforce.
• Strong funnel and attribution knowledge.

Aufgaben

• Define, track, and report on pipeline from MQL to SQL to opportunity.
• Collaborate with Sales to align on handoffs and SLAs.
• Translate product messaging into campaigns, landing pages, and 1:1 content.
• Manage or coordinate ABM programs for enterprise and mid-market accounts.
• Oversee paid media, content syndication, and events within budget.

Kenntnisse

Demand generation

ABM marketing

Sales alignment

Marketing analytics

Project management

Ausbildung

Bachelor's degree in Marketing

Tools

HubSpot

Salesforce

6Sense

Asana

Notion

Jobbeschreibung

Payliance is seeking a revenue-focused marketer to own a unified pipeline strategy spanning demand generation and ABM for a ~1,300-account lending ICP. You will lead a two-person team and partner with Sales, Product Marketing, and RevOps to drive end-to-end pipeline from awareness to closed revenue.

Responsibilities include designing tiered go-to-market motion, optimizing target accounts with 6Sense/Clay, and coordinating with Legal to ensure compliant messaging.