Digital Product Manager Automotive 80-100%, (f/m/x)

comparis Gruppe; Zürich; Hybrid; CHF 30’000 - 80’000; Vollzeit

Zusammenfassung

A leading digital platform in Zurich is seeking a Digital Product Manager Automotive to develop a product portfolio for car buying and selling. Responsibilities include designing product roadmaps, collaborating across teams, and analyzing market needs to optimize features. The ideal candidate will have extensive experience in product management within digital environments, particularly focusing on automotive customer journeys. Excellent German and English skills are required, and a passion for cars is a bonus.

Leistungen

Flexible working hours

Remote and workation options

Lifelong learning opportunities

Qualifikationen

• Several years of experience in product management, ideally in marketplace or mobility.
• Strong understanding of car buying/selling processes.
• Confident in working with agile methodologies like Scrum/Kanban.
• Good English and very good German skills.

Aufgaben

• Develop the product vision and roadmap for the automotive ecosystem.
• Analyze user and market needs to enhance features and offerings.
• Expand entry points to drive customer engagement and conversion.
• Work closely with cross-functional teams including Tech and Marketing.

Kenntnisse

Product management

Digital environments

Automotive customer journeys

Agile methodologies

Web analytics

SEO knowledge

Both German and English skills

Tools

Google Analytics

Jobbeschreibung

What you will do

As a Digital Product Manager Automotive, you will actively shape one of Comparis’ most strategically important business areas. You will develop the product portfolio for car buying, selling, and complementary services along the entire customer journey – from search and valuation to closing services such as leasing, loans, or insurance.

You think in platform ecosystems, understand both dealers and end users, and ideally have a passion for cars.

Your responsibilities

• You develop the product vision and roadmap for the automotive ecosystem.
• You analyze user, dealer, and market needs and translate them into features, optimizations, or entirely new offerings.
• You expand entry points and touchpoints (e.g. search & listing features, tools, partnerships, campaigns) to drive reach and conversion.
• You establish cross-selling into areas such as leasing, financing, and insurance.
• You prioritize the product backlog and work closely with your agile team.
• You measure success using KPIs across acquisition → engagement → monetization and derive data-driven decisions.
• You collaborate closely with Marketing, Sales, Tech, UX, and commercial partners.
• You contribute your own ideas, from concept to market launch.

Required Skills and Qualifications

• You are entrepreneurial, hands-on, and motivated to build things with real impact.
• Several years of experience in product management in digital environments (ideally marketplace, mobility, or financial services).
• Strong understanding of automotive customer journeys (car buying/selling, leasing, loans, insurance).
• Ideally, experience in B2B dealer business (lead flows, inventory management, integrations).
• Experience with web analytics and experimentation (e.g. Google Analytics, A/B testing).
• Confident in working with agile methodologies (Scrum / Kanban).
• Very good German and good English skills.
• Bonus: You love cars and are enthusiastic about mobility trends, powertrain technologies, and market developments.
• Knowledge of SEO, SEA, and GEO is a plus, as many journeys start digitally.

Nice to Have

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Our Benefits

At Comparis, ownership matters: we believe the best results are achieved when everyone takes responsibility and contributes ideas. Our culture is built on transparency, respect, and trust – and on continuously learning and trying new things. You can expect flat hierarchies, plenty of creative freedom, and a strong, motivated team that supports and inspires you to grow beyond yourself. We promote lifelong learning, personal development, and shared success. And because work should fit your life, we offer flexible working hours, remote and workation options, as well as the possibility of unpaid leave.

Have we triggered your interest?

Then don’t hesitate and apply today. If you have any questions, Simone, People Business Partner, will be happy to help. We look forward to receiving your application!
Note for recruitment agencies: For this position, we only consider direct applications.

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