Digital Growth and Web Publishing Manager

Bank Vontobel; Zürich; On-site; CHF 120,000 - 160,000; Full time

Benefits offered by this job

Top Zurich location with modern spaces

Free lunch

Open-office environment

Modern equipment

Agile culture

Flat hierarchy

Campus feel

Job summary

Bank Vontobel is seeking a Digital Growth & Web Publishing Manager to shape online acquisition and nurture seamless content across its global websites. You will plan, execute, and optimise digital campaigns, publish multilingual pages in the enterprise CMS, and link analytics to commercial outcomes.

You will collaborate with marketing, agencies, and technology teams to drive conversion improvements, ensure accuracy, and deliver timely regulatory content while exploring AI-powered workflows.

Qualifications

• Minimum five years in digital marketing and web content management.
• Experience with SEA and paid media campaigns and budget management.
• Strong analytical mindset with data-driven optimization.
• Hands-on tagging and website analytics experience.
• Experience improving full digital client journeys and CRM handover.
• Structured, detail-oriented, and multi-version content management.
• Strong stakeholder and project coordination.
• Fluent in English and German; other languages a plus.
• Experience with HTML/CSS/JS, SQL or image editing advantageous.
• Experience in financial services or regulated industry a plus.

Responsibilities

• Plan, execute and optimise digital campaigns (SEA, paid social, display).
• Manage end-to-end digital acquisition journey and CRM handover.
• Implement and validate campaign tracking and reporting.
• Monitor budgets and analyse performance to improve conversions.
• Create, publish and maintain website content and landing pages in the CMS.
• Support publication of regulatory and financial content following approvals.
• Improve content/structure for GEO marketing via analytics and A/B testing.
• Check pages for accuracy, functionality and brand consistency.
• Coordinate with marketing, agencies and tech teams to deliver campaigns and updates.
• Develop new marketing workflows and AI-assisted journeys.

Skills

Digital marketing

Web publishing

Analytics

Campaign management

Stakeholder coordination

English

German

Tools

CMS publishing

HTML/CSS/JS

SQL

Job description

Do you enjoy creating digital campaigns, publishing web content and using data to improve the full client journey? Do you combine an analytical mindset with experience in digital marketing, tracking and website publishing? Join Vontobel in a role that connects digital client acquisition with engaging and reliable website experiences.

As a Digital Growth & Web Publishing Manager, you will execute and optimise digital campaigns while creating and maintaining content across Vontobel's websites.

You will use tracking and analysis to understand the full client journey, identify improvements and connect digital activity with commercial impact.

What would your role be?

• Plan, execute and optimise digital acquisition campaigns, with a focus on SEA, paid social and display advertising, coordinating email activity where relevant.
• Manage and optimise the end-to-end digital acquisition journey, connecting campaign targeting, website engagement, contact requests, CRM handover and follow-up in collaboration with the relevant teams.
• Implement and validate campaign and website tracking, including tagging, conversion events and reporting, working with analytics and technology colleagues.
• Monitor campaign budgets and analyse performance across the journey, identifying drop-offs and opportunities to improve client conversion and acquisition efficiency.
• Create, publish and maintain website content and campaign landing pages directly in the enterprise CMS, including versions for different markets and languages.
• Support timely and accurate publication of regulatory, market-sensitive and client content, including financial results and media releases, following agreed approval processes.
• Support the transition from an SEO to a GEO marketing landscape by improving content and page structure as well as user journeys through website analytics, A/B testing and conversion optimisation.
• Check pages before publication for accuracy, functionality, brand consistency and required approvals.
• Coordinate with a broad set of stakeholders reaching from marketing teams to agencies and technology specialists to deliver campaigns, website updates and smaller digital projects.
• Develop new marketing workflows, use relevant automation and AI tools, and adapt digital journeys to changing client behaviour.

What are we looking for?

• At least five years of relevant experience across digital marketing and web content management, with practical experience in both campaign execution and enterprise CMS publishing.
• Experience in managing SEA and paid media campaigns, with a good understanding of targeting, budget management and performance measurement.
• A strong analytical mindset, with the ability to interpret data, identify patterns and translate findings into practical improvements.
• Hands‑on experience with campaign tagging, tag management, website analytics and conversion tracking, including validation of tracking accuracy and data quality.
• Experience in optimizing the full digital client journey, including landing pages and contact requests, with an understanding of CRM handover, follow‑up and commercial outcomes.
• A structured working style and strong attention to detail, especially when managing multiple content versions with a tight time to market.
• Strong stakeholder and project coordination skills, with the ability to prioritize competing requests and work effectively across teams.
• Fluent in English and German. Additional languages are an advantage.
• Experience with HTML/CSS/JavaScript, SQL or image‑editing tools would be an advantage.
• Experience in financial services or another regulated industry are a plus.

What we offe r

• Top Zurich location with collaboration spaces (including rooftop terraces) and free lunch.
• Friendly, diverse team in an open‑office space with modern equipment.
• All the latest technology to help you excel and advance.
• Agile environment in how we think, the way we work and our trust for each other.
• Flat hierarchy with collaboration on all levels.
• Campus feeling and collaborative spirit.

Why Vontobel?

At Vontobel, you are building better futures for our clients and society, as well as for yourself. As a family‑owned and publicly listed company with over 2,000 professionals based in 29 locations globally and headquartered in Zurich, we're committed to long‑term thinking and sustainability.

Our diverse team values unique perspectives, and we hire individuals determined to deliver in a dynamic and changing world. Even if you don't meet all the criteria, we encourage you to apply if you're enthusiastic about the role.

Do you want to be Vontobel?

Thank you for applying to Vontobel. We will carefully review your application and will respond to you in a timely manner.

At Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. We value the many