Copy and Content Writer

grape; Zürich; Hybrid; CHF 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid setup

CHF 200 home office stipend

Internet allowance

Flexible working hours

CHF 1'500 learning budget annually

Well-being support

Team events

Team retreats

SBB half fare card

27 days paid vacation

Wellness budget

Parental leave

Digital nomad option

Job summary

grape is seeking a senior content specialist to elevate the clarity and impact of our communications. You will own a wide range of writing—from website copy to campaigns—ensuring our voice is human, accessible, and aligned with our brand in a fast-paced, hybrid Zurich environment.

You’ll balance strategic storytelling with hands‑on writing, collaborating with product, claims, and commercial teams while maintaining rigorous editing standards and a consistent tone across channels.

Qualifications

• 5–7+ years of experience in content, copywriting, or a similar role.
• Fully proficient in English and German, written and spoken.
• Ability to adapt writing to a brand and focus on voice.
• Strong sense for clarity, structure, and tone; simplify without dumbing down.
• Comfortable in a fast-moving environment, managing multiple projects.
• Collaborate across functions and challenge input constructively.
• High standards for craft; know when done is better than perfect.
• SaaS and SEO experience is a plus.

Responsibilities

• Contribute to campaign ideation not just execution. You think in ideas, not just deliverables.
• Write, edit, and refine short and long-form content from top of funnel to bottom of funnel.
• Translate complex topics into clear, human language.
• Review and challenge content across the organization to ensure it meets our standards.
• Shape narratives and value propositions, sharpen messaging, and bring clarity.
• Own how grape sounds across every touchpoint.
• Continuously improve and evolve our tone of voice, ensuring consistency.
• Help build and maintain guidelines that make communication easier.
• Coordinate with external freelance and translation agencies.

Skills

Bilingual English/German

Content experience

Brand voice

Clarity & tone

Cross-functional

Attention to detail

Done-over-perfection

Job description

Our entrepreneurial spirit drives us in what we do and what we are passionate about. Our mission is to become the premier health partner in the insurance business. Recognising the need for innovation in the traditional employee insurance model we are set to revolutionise the employee insurance industry. We help companies support people before and after they get sick and to make more of their time. Our insurance solutions reduce monotonous and manual work for employees, doctors, HR & payroll managers. As we strive to lead a technology-driven transformation, we put employees first.

At grape we pride ourselves on our people and our culture. We continue to grow fast and that’s where you come in. Our team is dynamic, diverse and full of creative ideas. Want to join? We can’t wait to get to know you!

Your role:

Writing a job description for a content role feels slightly ironic (especially when you’re dyslexic). You are probably rewriting half of it in your head at this point. And, for good reasons too: this JD is too long, not to the point, and could use a bit of personality. That’s where you come in:

This role isn’t about producing more and more and more content. It’s about making everything we say more meaningful.

Our ambition is to transform workplace health. And that only works if people actually understand what we’re doing and feel something when they interact with us.

Picture this: You’ve been off work for six months due to mental health reasons. You’re not in a great place. Then a letter from your insurance company arrives. You open it. It’s dense. Wordy. Overwhelming. Everything starts to blur together. You close it again and put it on a pile of “I’ll deal with this later.” The pile keeps growing.

This is why your work matters!!! You have the ability to make that moment simpler. Clearer. Less heavy. To reduce the noise for someone who already has enough on their mind.

This role has a real impact on real people! It’s for someone who cares about their craft. Someone who notices the difference between “good enough” and “this really works.”

Of course you will also work on everything from website copy to campaigns, from event invitations to employee giveaways, from product messaging to sales materials, from LinkedIn posts to emails. If it involves words, it will likely involve you.

As part of the Marketing team, you’ll work closely with commercial, product, and claims. You’ll ask questions, challenge assumptions, and push for clarity when things get vague (which they sometimes will).

The team? At this stage, most of us are generalists. We move fast, we support each other, we have a plan but also figure things out as we go. Outside of work, you might find us on a boat on Lake Zurich, snowboarding in Arosa, hiking somewhere with no reception, or negotiating bedtime with a toddler. A group of thoughtful, driven, and very human people.

And we’re looking for someone who wants to build something with us. Step by step. Day by day.

What you’ll do:

• Contribute to campaign ideation not just execution. You think in ideas, not just deliverables.
• Write, edit, and refine short and long-form content from top of funnel to bottom of funnel.
• Translate complex topics into clear, human, and accessible language.
• Review and challenge content across the organization to ensure it meets our standards (and push back when it doesn’t).
• Shape narratives and value propositions, sharpen messaging, and bring clarity where things are still vague.
• Own how grape sounds across every touchpoint.
• Continuously improve and evolve our tone of voice, ensuring consistency across teams and channels.
• Help build and maintain guidelines that make it easier for everyone at grape to communicate clearly and consistently.
• Coordinate with external freelance and translation agencies.

What you’ll need:

• You’re linguistically ambidextrous: fully proficient in English and German, both written and spoken, and comfortable switching between them depending on the context. And when it fits, you’re able to bring in a bit of Schwiizerdütsch to make communication feel more natural and personal.
• You bring 5–7+ years of experience in content, copywriting, or a similar role either in an agency or in-house.
• You know how to adapt your writing to a brand and care more about getting the voice right than leaving a personal signature.
• You have a strong sense for clarity, structure, and tone, and you know how to simplify without dumbing things down.
• You’re comfortable working in a fast-moving environment, managing multiple projects, and switching between deep focus and quick turnaround.
• You collaborate well across functions, ask the right questions, and challenge input constructively.
• You have high standards for your craft and a strong attention to detail but you also know when “done” is better than “perfect.”
• SaaS and SEO experience is a plus but not a must have.

What you’ll learn:

• Sharpen your ability to write for real impact especially in moments that matter to people navigating difficult situations.
• Deepen your expertise in brand voice and tone by applying it consistently across a wide range of channels and formats.
• Learn how to translate complex, regulated topics into communication that is clear, human, and trustworthy.
• Gain hands‑on experience working cross‑functionally with product, claims, and commercial teams shaping communication at every stage of the customer journey.
• Contribute to building a scalable content foundation that supports grape’s growth without losing clarity or personality along the way.

What we offer in return:

• Empowering workplace: Join a passionate team and an empowering workplace where you are given the ownership, tools, and support to make decisions and take initiative. Together we grow and build innovative solutions.
• Hybrid setup: Enjoy the flexibility of our hybrid work schedule, with the freedom to work remotely or from our office in Zurich. On Thursdays, our team day, we meet together in our Zurich office.
• Home office stipend: To enable our hybrid setup, we allocate a one-off CHF 200.- home office budget to help you set up your dream workspace in the comfort of your own home.
• Internet allowance: We give you a monthly internet allowance to help cover your internet costs at home and enable you to work seamlessly from your home office.
• Flexible working time: You can distribute your working hours the way you want to.
• Learning budget: We support you in improving your skills, acquiring new knowledge and advancing your career. We also allocate a CHF 1'500.- budget annually.
• Well‑being: Work‑life balance is important to us and we foster a supportive work environment. We support you with mental health sessions with our partner Aepsy.
• Team events: Every month we gather for fun and engaging events where we can connect and bond with our colleagues and our teams.
• Team retreats: Once a year we travel somewhere nice to bond with our colleagues.
• Travel and commute: We will cover your SBB half fare card, so we can spend some time together in the office.
• Paid vacation: You get 5 weeks (25 days) of paid vacation every year and 2 additional days of paid vacation to compensate for canton‑related holidays, religious holidays, birthdays, etc. The total amount of paid vacation days per year is 27 days.
• Wellness budget: Health and well‑being looks different for everyone. You can optimise your wellness budget to best fit your needs.
• Parental and adoptive leave: We offer additional time off to support employees who are balancing family and work time in the most crucial stages of family life.
• Digital nomad: For every 3 years of employment, you can work for an extended period of time from anywhere in the world (location subject to review).

Our recruitment process

We place particular emphasis on four areas when making our selection decision: professional and technical skills, mindset & values. We evaluate these through the following steps:

Step 1 - Your motivation

To get to know you better, we invite you to a 30‑minute motivational interview with our Talent Acquisition Team.

Step 2 - Role fit

In the first interview, we assess how well your qualifications and skills align with the role requirements. This discussion will take place with your Hiring Manager.

Step 3 - Case study

For roles with higher technical demands, we will invite you to complete a case study or technical assessment. This allows us to better evaluate your specific skills and problem‑solving abilities.

Step 4 - Our culture connect

Throughout the interview process, you’ll gain insight into our company culture, and we’ll explore how your values and mindset align with our ways of working. The final interview will offer a deeper look into this connection, along with broader discussions about the role and our vision.

Our diverse experiences, perspectives, and voices make us the company we are, and we would love to learn more about you!

Health is our foundation. Innovation drives our mission. Together, we’re building the future of employee insurance.

At grape, collaboration isn’t just a buzzword, it’s the foundation of how we work, live, and succeed. From bold brainstorms and lessons learned, we overcome challenges side by side. Our time together is our greatest asset. Disrupting an industry that truly needs change takes courage, creativity, and team spirit and that’s exactly what defines us.

With well‑being at the core, we foster an environment where ideas and people thrive. Your growth matters as much as our mission. Whether it’s supporting your self‑care, developing new solutions, or redefining how health and insurance connect, we grow together.

Our values guide us every step of the way: keeping Health at Heart , Invent ing Together , and always striving to Embrace Clarity .

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.