Communications Manager - Social Media & Campaigns (opens in new tab)

Nestle SA; Vevey; Remote; CHF 120,000 - 170,000; Full time

Job summary

Nestlé S.A. is seeking a Communications Manager – Social Media & Digital Campaigns to lead our global corporate social channels and digital campaigns.

You will transform corporate priorities into audience engagement and measurable outcomes, working with content, corporate affairs, markets, analytics, agencies and platform partners. The role focuses on shaping global channel strategies, leading integrated campaigns, and building scalable governance across regions.

Qualifications

• Extensive experience in leading global social media and multi-market campaigns.
• Strong paid media strategy and audience targeting capabilities.
• Data-driven approach to optimize reach, engagement and outcomes.

Responsibilities

• Shaping and implementing global channel, audience and content distribution strategies for Nestlé’s corporate social media presence.
• Leading integrated digital campaigns and paid media activation that advance corporate priorities and reputation objectives.
• Optimising platform, search and campaign performance through analytics, experimentation and a clear measurement framework (KPIs and reporting).
• Building scalable governance, guidance and toolkits for consistent activation across regions and markets.
• Strengthening community management and issue response with clear standards and timely escalation.
• Developing a high-performing team and growing digital communication capability across the Corporate Affairs network.

Skills

Global social media

Campaign management

Paid media planning

Analytics & reporting

Stakeholder collaboration

Job description

Communications Manager - Social Media & Campaigns

Be a force for good and accelerate change that improves lives and the planet

As a Communications Manager – Social Media & Digital Campaigns at Nestlé, your mission is to lead our global corporate social media channels and digital campaigns, turning corporate priorities and reputation objectives into meaningful audience engagement and measurable outcomes. You will make a difference by working across content, corporate affairs units, markets, analytics, agencies and platform partners. This is your opportunity to take ownership, grow your expertise, and deliver meaningful results that make a difference at scale.

How you’ll make an impact as a Communications Manager – Social Media & Digital Campaigns

Shaping and implementing global channel, audience and content distribution strategies that strengthen engagement across Nestlé’s corporate social media presence.

Leading integrated digital campaigns and paid media activation that advance corporate priorities and reputation objectives.

Optimising platform, search and campaign performance through audience insights, experimentation and setting up a clear measurement framework, including KPIs and reporting standards.

Building scalable governance, guidance and toolkits that enable consistent, effective campaign activation across regions and markets.

Strengthening community management and issue response through clear standards, timely escalation and audience-focused communication.

Developing a high-performing team and growing digital communication capability across the Corporate Affairs network.

What will make you successful

Bringing substantial experience in leading global social media and multi-market digital campaigns and channels.

Demonstrating deep expertise in paid media strategy, audience targeting and campaign optimisation.

Applying strong analytical thinking to turn performance, audience and social listening data into clear decisions.

Applying expertise across search, social platforms and content formats to increase visibility, engagement and campaign effectiveness.

Collaborating and influencing across complex global organisations while leading teams, agencies and partner relationships.

Communicating fluently in English.

What to expect from our hiring process

We are committed to an inclusive and respectful hiring experience and are happy to provide reasonable accommodations if needed. Our workplaces are fully accessible and supported by a strong safety culture, with modern installations and procedures to ensure a safe environment for everyone.

The hiring process typically includes an interview with Talent Acquisition, an interview with the hiring team, and a final discussion and offer. We review applications as they are received and close the role once a strong list of relevant candidates is identified, so we encourage you to apply early. All information is treated confidentially.

Stay vigilant: Nestlé will only contact candidates via official company email addresses and will never ask for payments or sensitive personal information at any stage of the hiring process.

Ready to Be a Force for Good?