Associate Director, PPC Marketing (Bangkok-based, relocation provided)

Agoda Company Pte. Ltd.; Zürich; On-site; CHF 180,000 - 240,000; Full time

Job summary

Agoda is seeking a senior leader to craft Agoda’s global marketing strategy and execute it, coordinating with senior management, marketing and product teams, while building and expanding a team of pricing campaign managers and analysts.

You will drive PPC strategy, optimize volumes and margins, manage external partners like Google and Bing, and push a culture of testing and innovation. Strong analytics and cross-cultural collaboration are essential.

Qualifications

• Strong analytical skills with data-driven decision making.
• Advanced proficiency in SQL.
• Experience managing budgets and delivering financial targets.
• People management with hiring, coaching and development.
• Collaborate effectively across teams and cultures.
• Entrepreneurial mindset with ownership.
• Exposure to product development or IT teams is a plus.
• Experience in online travel or e-commerce is a plus.

Responsibilities

• Develop and refine PPC strategy aligned with business goals.
• Monitor channel performance, ROI, spend, and KPIs.
• Communicate performance and insights to leadership.
• Identify and implement process improvements for efficiency.
• Manage relationships with Google, Bing, and agencies; negotiate terms.
• Mentor and develop team members for growth.
• Foster experimentation across channels and tools.
• Analyze data to seed projects and drive key goals.

Skills

Strong analytical skills

SQL

Collaboration across teams

People management

Budget management

Entrepreneurial mindset

Product development exposure

IT exposure

Job description

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Summary

In the online travel industry, with fast changing user behavior and the increasing role played by price comparison websites, offering the best price grants disproportionate gains. Travelers chose Agoda because they are confident that they can find there the best hotels, at the best price. Success can only be achieved by combining a programmatic approach to optimize volumes and margins in the short term with a strategic approach to take into account the reactions from the other players in the game, from customers to hotels, from competitors to regulatory bodies. To this end, we are looking for a senior leader to craft Agoda’s global marketing strategy and execute upon it, using a wide range of tactics and tools, from price display to machine learning algorithms. You will closely coordinate with Agoda’s senior management, marketing and product teams, while managing and expanding a team of talented pricing campaign managers and analysts.

What you will be doing:

• Strategy Development: Develop and refine PPC strategy in line with overall business goals and market trends.
• Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs).
• Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams.
• Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness.
• Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed.
• Talent Development: Mentor, train, and develop team members to build skills and support career growth.
• Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies.
• Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis.

What you need to be good at to succeed in this role:

• Strong analytical skills and a passion for working with data to drive business decisions.
• Advance proficiency in SQL
• Experience in the online travel or e-commerce industry is a plus.
• Proven ability to collaborate effectively across teams and cultures.
• People management experience, including hiring, coaching, and developing team members.
• Experience managing budgets and delivering results against financial targets.
• A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude.
• Exposure to product development, technology, or working with IT teams is an advantage.

Discover More About Working At Agoda

• Agoda Careers https://careersatagoda.com
• Facebook https://www.facebook.com/agodacareers/
• LinkedIn https://www.linkedin.com/company/agoda
• YouTube https://www.youtube.com/agodalife

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.