AI-Driven Product Marketing Manager

Legartis; Zürich; Hybrid; CHF 120.000 - 170.000; Vollzeit

Benefits dieser Stelle

ESOP participation

Hybrid work setup

Office presence Zürich

Zusammenfassung

Legartis is seeking a strategic Product Marketing professional to own the voice and enablement for legal AI at scale. You will drive GTM, shape ICP insights, and craft compelling narratives for executives and sales teams.

You’ll partner across Product, Marketing, and Sales to translate research into high-impact materials and campaigns. You’ll lead flagship studies and manage thought leadership channels, including video, ensuring governance of the messaging that wins deals and resonates with

Qualifikationen

• Proven strategist: demonstrated success creating and executing marketing strategies.
• Storyteller: you craft compelling materials about complex AI products for non-technical audiences.
• Clear communicator: exceptional written and verbal communication with a strong visual sensibility.
• Impact-driven: comfortable with experimentation and interpreting both quantitative and qualitative data.
• AI-savvy: crafty with AI tools and automations — you use them daily and keep exploring what's new.
• A track record where writing and thinking were central: journalism, industry or analyst research, strategy consulting, or senior product marketing with real strategic ownership. 4+ years in marketing, product marketing or a comparable strategic role at a SaaS company. Classic PMM experience (positioning, GTM, enablement) is a strong plus, not a hard requirement, if your thinking and writing are strong enough.
• Fluent German and English, executive-level writing in both.

Aufgaben

• Drive go-to-market impact for launches and expansion, from plan to execution.
• Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy.
• Bring market and customer truth back to Product so we build what actually matters.
• Work across Product, Marketing, Sales and leadership. You don’t sit in a silo.
• Own positioning: define what Legartis stands for, against which alternatives, for which buyer.
• Develop and defend clear, evidence-backed points of view on where Legal AI is going.
• Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice.
• Own our thought leadership channels, including video, and decide what gets said. Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos.
• Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation.
• Translate positioning and research into materials for specific deals, verticals and executive-level conversations.
• Work directly with Sales and CS to find out what’s missing in the field. Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder.

Jobbeschreibung

Legartis is seeking a strategic Product Marketing professional to own the voice and enablement for legal AI at scale. You will drive GTM, shape ICP insights, and craft compelling narratives for executives and sales teams.

You’ll partner across Product, Marketing, and Sales to translate research into high-impact materials and campaigns. You’ll lead flagship studies and manage thought leadership channels, including video, ensuring governance of the messaging that wins deals and resonates with