Website Experience & Conversion Lead (Remote‑First)

Zensurance; Remote; CAD 70,000 - 90,000; Full time

Job summary

A Canadian InsurTech company is seeking a skilled digital marketer/web developer to lead the front-end development of their website. You will be responsible for modernizing WordPress themes, optimizing conversion rates, and improving user experience using data-driven strategies. Candidates should have a strong background in web development, analytics, and digital marketing. The role offers a flexible, people-first work environment focused on well-being and professional growth.

Benefits

Remote-first setup

Home office allowance

Flexible health and dental plans

Education assistance reimbursement

Qualifications

• 5+ years in digital marketing, web development, or website optimization.
• Deep proficiency in front-end WordPress development (PHP, HTML, CSS, JavaScript).
• Expert-level knowledge of GA4 and GTM.

Responsibilities

• Lead the front-end development, performance, and reliability of the marketing site.
• Drive the full replacement and modernization of current WordPress theme.
• Use heatmaps to eliminate drop-off points in the user journey.

Skills

Digital marketing

Web development

Website optimization

Front-end WordPress development

Analytics

Tools

GA4

GTM

A/B testing platforms

Job description

A Canadian InsurTech company is seeking a skilled digital marketer/web developer to lead the front-end development of their website. You will be responsible for modernizing WordPress themes, optimizing conversion rates, and improving user experience using data-driven strategies. Candidates should have a strong background in web development, analytics, and digital marketing. The role offers a flexible, people-first work environment focused on well-being and professional growth.