Web Strategy Lead

Fortra; Canada; On-site; CAD 60,000 - 85,000; Full time

Job summary

A dynamic company is seeking a Web Strategist to enhance web traffic and lead generation. The candidate must have a strong background in SEO and project management to implement effective strategies. This role involves collaboration across departments to optimize the web presence and improve user experiences.

Benefits

Competitive benefits

Personal and professional development opportunities

Flexibility

Qualifications

• 3-5 years minimum experience in web strategy and SEO.
• Intermediate knowledge of SEO and SEM best practices.
• Excellent organizational and project management skills.

Responsibilities

• Partner with leaders on overall web strategy and goals.
• Execute on SEO strategy including technical optimization.
• Monitor and improve crawlability and indexability.

Skills

Web Strategy

SEO

Project Management

Google Analytics

Communication

Tools

SEMrush

Ahrefs

Google Search Console

Looker Studio

Job description

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more !

At Fortra, we’re breaking the attack chain. Ready to join us?

This position will play a pivotal role on the web team with a focus on lead generation, web traffic growth, and leading special web-optimization projects across Fortra brands.

WHAT YOU'LL DO

• Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company’s goals and objectives
• Partner with product marketing teams to analyze web performance and help create action plans where needed
• Execute on Fortra’s SEO strategy, including technical SEO, on-page optimization, keyword strategy, and backlink analysis
• Perform regular SEO audits and ensure search engine best practices are implemented and up to date
• Monitor and improve crawlability, indexability, site structure, internal linking, and page load speed
• Work closely with the paid media team to ensure integrated search strategies
• Identify gaps and opportunities based on competitor performance
• Assist with the integration of new web tools in the Fortra tech stack
• Assist in troubleshooting issues on the site regarding performance and/or tracking
• Work with cross-departmental teams to determine how we can expand our web presence and improve the buyer journey
• Assist in projects, planning, and timely execution of website migrations, future website launches, enhancements, and upgrades
• Clearly communicate initiatives or issues with technical developers, product marketing teams, and other stakeholders
• Stay up to date on web trends and releases, and coordinate trainings with the marketing and web teams as needed

QUALIFICATIONS

• 3-5 years minimum experience in web strategy, on-page and technical SEO, project management, or other related fields
• Intermediate knowledge of SEO and SEM best practices
• Intermediate knowledge of Google Analytics, Google Search Console, Looker Studio and other reporting tools
• Familiarity with SEO tools (ie. SEMrush, Ahrefs, BrightEdge, Conductor)
• Basic knowledge of web design and UX best practices
• Excellent organizational and project management skills with acute attention to detail
• Ability to quickly tackle any project, large or small, with a positive attitude while maintaining the highest level of customer satisfaction
• Excellent communication and presentation skills that are both professional and personable
• Confidence to make quick, independent decisions when needed
• Familiarity with CRM and marketing automation concepts
• An eye for detail with a high standard for quality in all aspects
• Enjoys working both independently and as part of a team in a fast-paced, results and action-oriented environments

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn .

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

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