Web Optimization Lead

Bis; Sherwood Park; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

ESOP

Medical, dental, and vision coverage

Life insurance

Disability insurance

Health spending account

Flexible working hours

On-site parking

Job summary

BIS Safety Software is seeking a Web Optimization Lead to own performance of our marketing site and eCommerce course store in Sherwood Park, Alberta. You will set a quality bar, identify root causes, and guide our web team and partners to deliver reliable, revenue‑driving improvements.

You will own landing page optimization, organic search growth, and the path to purchase while maintaining brand standards and technical health across our properties.

Qualifications

• 5+ years running, operating, or owning the performance of a website.

Responsibilities

• Optimize landing pages and entry points to improve lead capture, partnering with paid media.
• Grow organic search and AI-driven visibility (AEO/GEO), improve rankings and site health.
• Smooth the path to purchase from entry to checkout in the ecommerce store.
• Own the web quality bar: catch CTAs, image issues, and content errors; uphold brand standards.
• Build a strategic web roadmap and break it into two-week sprints and tasks.
• Direct and QC web team and external partners against clear priorities.
• Maintain hands-on involvement for technically challenging pieces to judge quality.
• Generate reporting showing performance and strategic priorities.
• Scope projects and validate estimates with internal and external teams.
• Diagnose site health with tools and propose repeatable fixes.

Skills

Web performance

WordPress

A/B testing

SEO optimization

E-commerce optimization

HubSpot/Marketing automation

AI tools

Content strategy

Tools

HubSpot

Marketing automation

Analytics tools

Job description

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. Our websites drive a huge share of our leads and revenue, andwe'relooking for a Web OptimizationLeadto own how well they perform.

About the Role:

In this role, you'll own the performance of our web properties end to end, from our marketing site to our eCommerce course store: how effectively they capture leads, how they rank in organic and AI-driven search, and how smoothly visitors move from first click through to purchase.You'llset the quality bar for everything that goes live and turn strategy into a roadmap our team can build against.

You'llidentifyand fix the real source of site issues, whether that's speed, broken conversion paths, or indexing errors, not just the immediate symptom. You'll set the priorities and standards our web team and external partners work to, review what they produce before it ships, and stay hands-on with the technically difficult pieces: doing them yourself when itmatters, orsupervising them closely enough to know they were done right. Our marketing site runs on WordPress; our course store runs on a proprietary eCommerce platform.

The candidates who thrive here have run or owned a website's performance before, ideally with e-commerce attached, and want real autonomy: a roadmap agreed up front, a performance readout you own and run, and the room to deliver against it.

This is an in-person rolebased out of our Sherwood Park, Alberta office.

• Optimizelanding pages and entry points so more incoming traffic converts into leads, partnering with our paid media team to lift landing page performance for ad traffic
• Grow organic search performance and build visibility in AI-driven search (AEO / GEO), improving rankings and technical site health over time
• Smooth the path to purchase, from entry through checkout, across our public-facing e-commerce experience
• Own the web quality bar: catch broken CTAs, image issues, and content errors,monitorsite health, uphold our brand standards on the web, and set the templates and standards others build to
• Build a strategic web roadmap and break it into two-week sprints and task-level assignments
• Direct and QC our web team and external partners against clear priorities, reviewing work before it goes live
• Handle or closely supervise the technically difficult, senior-level pieces, staying hands-on enough to judge quality and effort honestly
• Generate effective, ongoing reporting that provides performance overviews and informs strategic priorities
• Scope project work andidentifyresource requirements,validatingestimates from internal teams and external partners
• Diagnose site health with real diagnostic tools and propose concrete, repeatable fixes rather than one-off patches

• Run or own the performance of a website, and have for 5+ years, ideally one with e-commerce attached
• Have built front-end experiences to a quality standard, understanding best practice even ifyou'renot writing the code yourself day to day
• Run conversion rate optimization and split or A/B testing that produces measurable, provable improvement
• Improve SEO, ranking, and quality score, and can speak fluently about diagnosing site health
• Set direction and a quality standard for other people's work without needing formal authority to do it
• Back your calls with data and evidence, and persuade with results rather than opinion
• Thrive on autonomy: give you a roadmap and a reporting cadence you own, and you run with it
• Do this in a B2B or SaaS context, where the lead is the conversion

• 5+ years running,operating, or owning the performance of a website
• Working knowledge of WordPress: comfortable in the CMS, able to fix on-page issues yourself and judge the quality of work built on it
• A track recordof implementation work you did yourself, not just directed
• Demonstrated results: measurable improvements to conversion, traffic, or search performance you can point to

• Hands-on e-commerce platform optimization
• Demonstrated AEO / GEO results, not just familiarity
• Put AI tools to work in your own workflow: analysis, QA, content, or development
• HubSpot or marketing automation familiarity
• Content or content strategy experience

• Employee Stock Ownership Plan (ESOP)
• Full medical, dental, and vision coverage
• Life insurance and disability insurance
• Health spending account
• Flexible working hours
• On-the-job training and growth opportunities
• Free on-site parking

About BIS:

BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!

A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.