Web Marketing Specialist

Mashreq Bank; Edmonton; On-site; CAD 60,000 - 80,000; Full time

Job summary

A technology innovation company in Canada seeks a Web Marketing Specialist to drive online marketing strategy and optimize its digital presence. The candidate will develop and manage web marketing strategies, collaborate with teams, and analyze metrics to enhance performance. Ideal for a creative and analytical individual with a passion for web marketing and at least 3 years of experience. The role offers competitive salary and flexible working options.

Benefits

Competitive salary based on experience

Health and wellness benefits

Generous paid time off

Flexible working environment

Professional development opportunities

Qualifications

• Minimum of 3 years of experience in web marketing or related fields.
• Proven experience with web content management systems.

Responsibilities

• Develop and manage web marketing strategies.
• Collaborate with teams to enhance user experience.
• Monitor and analyze website traffic and engagement metrics.

Skills

Web marketing

Digital marketing

SEO

Analytical skills

Creative thinking

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

WordPress

Mailchimp

Job description

Job Summary:

Progressive Technology is seeking a dynamic and results-driven Web Marketing Specialist to join our innovative team. The ideal candidate will play a key role in driving our online marketing strategy, optimizing our digital presence, and increasing engagement through targeted web campaigns. This role is perfect for a creative and analytical individual who thrives in a fast-paced environment and is passionate about web marketing and online growth.

Key Responsibilities:

• Develop, implement, and manage web marketing strategies to promote our products and services effectively.

• Collaborate with cross-functional teams including content creators, designers, and developers to enhance the websites user experience and functionality.

• Monitor, analyze, and report on website traffic, engagement metrics, and conversion rates.

• Optimize website content, SEO strategies, and paid advertising to improve organic reach and paid performance.

• Manage and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.

• Conduct competitor analysis to identify industry trends and implement innovative marketing tactics.

• Maintain and update website content, ensuring it aligns with brand messaging and marketing objectives.

• Utilize analytics tools such as Google Analytics to track the effectiveness of web marketing campaigns and suggest improvements.

• Stay up-to-date with the latest web marketing trends, technologies, and best practices.

Required Skills and Qualifications:

• Bachelors degree in Marketing, Communications, Business, or a related field.

• Proven experience in web marketing, digital marketing, or a similar role.

• Strong knowledge of SEO, SEM, content marketing, email campaigns, and social media marketing.

• Proficient in web analytics tools (Google Analytics, SEMrush, Moz, etc.) and marketing platforms.

• Familiarity with HTML, CSS, and web development concepts.

• Excellent communication, writing, and editing skills.

• Ability to think creatively and analytically to solve problems.

• Detail-oriented with the ability to manage multiple projects and deadlines.

• Strong understanding of web design and user experience principles.

Experience:

• Minimum of 3 years of experience in web marketing, digital marketing, or a related field.

• Experience with web content management systems (CMS) such as WordPress, Drupal, or Joomla.

• Proven track record of successful web marketing campaigns and initiatives that have driven measurable results.

• Experience with email marketing platforms (Mailchimp, HubSpot, etc.) is preferred.

Working Hours:

• Full-time, 40 hours per week.

• Flexible working hours with the possibility of remote work.

• Occasional overtime may be required based on project deadlines.

Knowledge, Skills, and Abilities:

• Knowledge: Deep understanding of web marketing principles, SEO, SEM, and user experience best practices.

• Skills: Analytical skills to track and measure performance; creative skills to produce engaging marketing content.

• Abilities: Ability to work independently and as part of a team; adept at problem-solving and identifying opportunities for improvement in digital strategies.

Benefits:

• Competitive salary based on experience.

• Health and wellness benefits, including medical, dental, and vision insurance.

• Generous paid time off (PTO), including vacation, sick days, and holidays.

• Flexible working environment, with options for remote work.

• Professional development opportunities, including training programs and certifications.

• A supportive and collaborative team environment where your ideas are valued.

Why Join Us:

At Progressive Technology, we are committed to fostering a dynamic, inclusive, and collaborative work environment where our employees are empowered to excel. As a Web Marketing Specialist, you will have the opportunity to work on cutting-edge marketing initiatives, contribute to exciting projects, and grow your career within a rapidly expanding company. If you are passionate about web marketing and want to make a real impact, this is the place for you.

How to Apply:

If you are a creative, data-driven individual with a passion for web marketing, we want to hear from you! To apply, please submit your resume, along with a cover letter detailing your experience and why you would be a great fit for this role. Applications can be submitted through our companys career portal or emailed directly to us.