VP, Revenue Marketing Consulting

Demand Spring; Toronto; Remote; CAD 180,000 - 280,000; Full time

Job summary

Demand Spring is seeking a VP of Revenue Marketing Services to lead engagements that design, build, and activate advanced revenue marketing practices. This hybrid role blends strategy with hands-on implementation, working directly with CMOs and Revenue Marketing leaders to drive measurable revenue and adoption across programs.

You will mentor associates, develop playbooks, and contribute to firm growth while staying current on martech and AI-driven capabilities to keep client solutions relevant

Qualifications

• 10+ years in B2B revenue marketing, growth marketing, or demand generation leadership.
• Consulting-style delivery skills: structuring problems, workshops, clear deliverables.
• Experience designing demand gen/ABM programs, lifecycle scoring, attribution.
• Deep fluency with marketing tech stacks and revenue reporting.
• Proven ability to advise senior executives with executive presence.
• People leadership, mentoring consulting teams.
• Business development instincts to spot expansion opportunities.
• Excellent written and verbal communication.

Responsibilities

• Lead engagements from discovery to design, implementation, and enablement of revenue marketing practices (demand gen, ABM, lifecycle marketing, alignment, attribution, AI-driven programs).
• Diagnose gaps in client marketing-to-revenue engines and build prioritized roadmaps with peers.
• Design scalable programs: lead scoring, campaign orchestration, ABM strategies, pipeline metrics, reporting.
• Partner with stakeholders to drive adoption, train client teams, build playbooks, embed processes into BAU.
• Act as trusted advisor to senior client stakeholders, identify expansion opportunities, and collaborate with client executives.
• Mentor Associate Consultants supporting project delivery and activation.
• Contribute to practice development with methodologies, accelerators, POVs, and case studies.
• Support business development: scope engagements, contribute to proposals, and participate in sales conversations.
• Stay current on martech/salestech and evolving B2B buyer behavior to keep solutions relevant.
• Coordinate handoffs from Growth Strategy Consulting and ensure execution readiness.

Skills

B2B revenue marketing

Leadership

Consulting skills

Strategic thinking

Communication

Executive presence

Business development

Cross-functional collaboration

Tools

Salesforce

HubSpot

Marketo

6sense

Demandbase

Job description

Remote, but based in Toronto preferred (Canada or US)

Employment Status

Reports To

CEO

Practice Area

Revenue Marketing / Growth Consulting

We’re looking for a VP of Revenue Marketing Services to lead client engagements that design, build, and activate advanced revenue marketing practices. This is a hybrid strategist-practitioner role: part consultant, part builder, part change agent. You’ll work directly with client CMOs, Revenue Marketing leaders and Marketing Operations/Revenue Operations leaders to design the strategies, processes, and programs that drive measurable, predictable revenue, then help their teams implement them.

This is not a slide-deck strategy role. You’ll be accountable for designing programs that get implemented, adopted, and that move client pipeline and revenue metrics.

What you’ll do.

• Lead client engagements from discovery through design, implementation, and enablement of revenue marketing practices (demand generation, ABM, lifecycle marketing, marketing/sales alignment, attribution, and advanced intent-based, AI orchestrated programs).
• Diagnose gaps in a client’s current marketing-to-revenue engine (targeting, messaging, programs, people, process, technology, and data), and build a prioritized roadmap to close them. In several of these areas you will work closely with your consulting peers within our company.
• Design and stand up scalable programs: lead scoring and routing, campaign orchestration, account-based strategies, funnel/pipeline metrics frameworks, and reporting/attribution models.
• Partner with client stakeholders to drive adoption, including training client teams, building playbooks, and helping embed new processes into BAU operations.
• Act as a trusted advisor to senior client stakeholders (CMO, CRO, VP Revenue Marketing), identifying opportunities to expand scope, working alongside your Client Executive peers in our company.
• Mentor our Associate Consultants as they support you in delivering client projects through research, data analysis, client documentation development and program activation.
• Contribute to practice development: methodology, frameworks, accelerators, POVs, and case studies that strengthen the firm’s offering.
• Support business development, helping to scope engagements, contribute to proposals, and participate in sales conversations as a subject matter expert.
• Stay current on martech/salestech ecosystem, AI-driven marketing capabilities, and evolving B2B buyer behavior to keep client solutions relevant in a dynamically changing environment.
• Cross-Functional Handoff Responsibilities: This role picks up execution where our Growth Strategy Consulting engagements leave off. You’ll receive ICP, segmentation, positioning, messaging, and content strategy frameworks from that function and are responsible for confirming they’re specific enough to build campaigns, scoring models, and ABM programs against before accepting the handoff. If a framework isn’t execution-ready, you’re expected to flag the gap and work with the Growth Strategy Consulting lead to close it. Post-handoff, you own a feedback loop back to that function if execution reveals a segment or message isn’t holding up in the market.

What you bring.

• 10+ years in B2B revenue marketing, growth marketing, or demand generation leadership roles on the client side.
• Consulting experience is preferred but not required. Consulting-style delivery skills are essential: structuring ambiguous problems, running workshops, producing clear deliverables, managing scope and stakeholders.
• Demonstrated experience designing and implementing demand gen/ABM programs, lead lifecycle and scoring models, and marketing attribution frameworks. Strategy plus hands‑on build experience.
• Deep fluency with marketing/sales tech stacks (e.g., Salesforce, HubSpot, Marketo, 6sense, Demandbase, or similar) and how they connect to revenue reporting.
• Proven ability to advise and influence senior executives; comfortable being the smartest person in the room on revenue marketing without being the most senior person on the org chart.
• People leadership experience, building, mentoring, and directing consulting teams.
• Business development instincts. Being able to spot expansion opportunities and support the sales process.
• Excellent communication skills, written and verbal, with executive presence.

Demand Spring is committed to providing an inclusive and accessible selection process. If you require accommodation at any stage of the application or selection process, please let us know and we will work with you to meet your needs.

About Demand Spring

At Demand Spring, we’re a team of AI implementation experts who believe that behind every successful digital transformation are real people helping other people succeed. While we’re passionate about AI and automation, our greatest strength lies in our human expertise and understanding of what marketing leaders really need.

We help B2B Marketing Leaders leverage AI and Marketing Automation Platforms to transform operations, increase productivity, and create personalized customer engagement. From strategic planning to hands‑on implementation, we’re your trusted partner in building marketing capabilities that scale.

Future Consideration