VP, Marketing

Photonic Inc.; Coquitlam; On-site; CAD 203,000 - 279,000; Full time

Job summary

A cutting-edge technology company in Canada seeks a VP of Marketing to lead its marketing strategy in the quantum technology sector. The ideal candidate will have over 12 years of B2B marketing experience, along with proven leadership in high-growth environments. Responsibilities include crafting go-to-market strategies, managing brand identity, and spearheading thought leadership initiatives. This role offers a competitive compensation package and opportunities for innovation in an inclusive work culture.

Benefits

Competitive compensation package

Stock options

Comprehensive benefits

Inclusive company culture

Regular social events

Qualifications

• 12+ years in B2B deep tech or enterprise marketing.
• Proven success in category creation and market shaping.
• Transformational leadership experience.

Responsibilities

• Define and execute go-to-market strategies.
• Develop brand positioning and manage brand identity.
• Lead and execute thought leadership initiatives.
• Own content narrative across all channels.
• Translate technical roadmap into value propositions.
• Develop and manage event strategies.

Skills

B2B marketing experience

Leadership in high-growth environments

Branding expertise

Content strategy management

Events and sponsorship management

Communications mastery

Education

Bachelor's degree in marketing or related field

MBA or equivalent experience

Job description

VP, Marketing

Department: Marketing

Employment Type: Full Time

Location: British Columbia, Canada

Compensation: The base annual salary range for this full-time role is between $203,000 to $279,000. This range reflects the minimum and maximum target range for new hire base salary across all Canadian locations. Actual compensation may vary outside of this range and is dependent on various factors including but not limited to a candidate's qualifications including relevant education and training, competencies, experience, geographic location, and business needs. Base pay is only one part of the total compensation package. Full time roles are eligible for equity and benefits. Base pay is subject to change and may be modified in the future.

Description

Join us at the forefront of quantum innovation, where your leadership will define the narrative for an entire industry. As VP, Marketing you’ll shape global perceptions and drive commercial adoption in a rapidly scaling organization.

This role will be responsible for elevating our visibility, strengthening product marketing around an evolving roadmap, and amplifying thought leadership with investors, policy makers, partners, and early customers. Reporting directly to the Chief Operating Officer, you'll operate as a key member of the executive team, with direct input into company strategy and cross-functional initiatives.

As we scale, this role will bring dedicated focus to marketing: deepening foundational elements, storytelling, and elevating programs that position us as a thought leader in quantum computing. You will lead a small, high-impact marketing team. You are a strategic thinker but also roll up your sleeves to execute on plans.

Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team.

WHAT WE NEED YOU TO LEAD

• Marketing Strategy – Define and execute our go to- market approach as the category matures. Collaborate with the executive, product and R&D teams to align positioning, messaging, segmentation, and channel strategy to business objectives.
• Branding – Define and deliver brand positioning that differentiates us in the quantum technology landscape. Ensure consistent authentic and relevant voice, standardized brand architecture and guidelines for visual identity and messaging, create memorable brand experience, and establish metrics to track brand health, awareness and perception.
• Thought Leadership – Architect a repeatable thought leadership engine (keynotes, op-eds, technical explainers, ecosystem content) that responsibly shapes expectations for quantum utility while maintaining scientific credibility.
• Communications & Content – Own the narrative across all channels—executive communications, media/analyst relations, and integrated content strategy. Build a scalable content engine (web, social, video, technical explainers) that drives awareness and engagement. Scale an editorial and distribution system that blends owned, earned, and partnered content.
• Product Marketing – Translate an evolving technical roadmap into clear value propositions, competitive/alternative technology positioning, and enablement for internal and external GTM teams.
• Events & Sponsorships – Develop and execute an event strategy that amplifies our brand and thought leadership from flagship conferences and ecosystem forums to strategic sponsorships that position Photonic at the center of the quantum conversation.
• Team, Operating Cadence & Measurement – Grow a lean, high leverage team; sharpen operating rhythms (quarterly planning, retros, success metrics). Manage budgets with stage appropriate discipline and clear ROI storytelling.

WHAT YOU BRING TO OUR TEAM

• 12+ years in B2B deep tech or enterprise marketing with demonstrated expertise in scaling marketing operations in high-growth environment
• Bachelor’s degree in marketing, business, communications, or related field; MBA or equivalent experience preferred
• Proven success in category creation, market shaping, and influencing industry standards
• Transformational leadership style; history of building and inspiring high-performing teams through hypergrowth and strategic change
• Exceptional executive presence, with the ability to influence at board, investor, and policy levels. Domain familiarity with quantum, photonics, HPC, advanced semiconductors, or adjacent deep tech ecosystems would be a definite asset

WHY YOU SHOULD WORK WITH US

• Work closely with some of the brightest innovators in quantum technologies to drive breakthroughs that redefine computing
• Enjoy a fast-paced and fun environment where you can try new things while solving innovative challenges every day
• Inclusive company culture that values collaboration
• Regular social events and fun activities keep our global team connected
• Competitive compensation package including base salary, stock options, and relocation assistance for global talent
• Comprehensive benefits including extended health, dental, life, long term disability, an employee assistance program, parental leave top-ups, and a flexible spending account

The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply! All roles listed are for current vacancies. While artificial intelligence (AI) tools may be used to assist in reviewing applicant profiles, they do not determine candidate outcomes. Our hiring decisions are made by people, not algorithms. We are committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees’ differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know.