VP Growth Marketing

Botpress; Montreal; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading AI platform company in Montreal is seeking a VP Growth Marketing to lead their marketing team. The successful candidate will manage product marketing, content marketing, lifecycle marketing, and more, ensuring strategic direction and team alignment. This role requires over 8 years of B2B marketing experience and proven leadership across functions. A competitive compensation package and meaningful equity are offered.

Benefits

Meaningful equity

Professional development funding

4 weeks of vacation

Comprehensive health insurance

Qualifications

• 8+ years of experience in marketing, predominantly in B2B or SaaS.
• Track record of leading cross-functional marketing teams.
• Ability to drive measurable outcomes in high-growth environments.

Responsibilities

• Own and drive the overall marketing strategy across multiple domains.
• Lead a multidisciplinary team ensuring alignment across marketing functions.
• Develop strategies to enhance qualified pipeline and increase ROI.

Skills

B2B marketing expertise

Cross-functional leadership

Strong communication

Data-informed decision making

Job description

Help bring AI agents to companies worldwide.

Over the next decade, autonomous agents will redefine how we work.

Botpress allows companies to build and deploy advanced AI agents that move beyond conversation into real business logic.

Our product works today and at scale, across industries, regions, and limitless use cases.

As the 3rd fastest-growing B2B AI start-up worldwide, we're at the forefront of the AI revolution, providing the most widely-used platform for sophisticated AI agents.

The work ahead is ambitious. The opportunity is rare. We take a deliberate approach to growth: product-led, capital-efficient, and highly focused.

If you want to build foundational technology for one of the most meaningful platform shifts in software, we're looking for top talent to join us.

Key Highlights

• Over 1 million AI agents and chatbots deployed
• 700,000+ platform users
• Trusted by 35% of Fortune 500 companies
• 7 years of expertise in AI solutions
• $25 million in Series B funding in 2025

About The Role

We're hiring a VP Growth Marketing to lead and scale our marketing team. This is a senior leadership position that will oversee product marketing, content marketing, lifecycle marketing, and a technical growth team.

You will report directly to the CEO and work closely with the producing marketing team, growth engineering team, content marketing team, lifecycle marketing team, product management team, sales team, and COO.

As VP Growth Marketing, you will set the strategic direction for a high-performing team, help us scale a successful marketing engine, and ensure our messaging, reach, and growth strategies evolve with the business.

You will lead a team of 4 marketing directors, each of whom lead an in-person team of 1-8 professionals, from devs to designers. You will be responsible for vetting ongoing hires on each of the 4 marketing teams as the company continues to scale.

This role is ideal for someone with deep marketing experience and a sharp growth mindset, ready to lead across disciplines in a fast-moving software environment.

What Success Looks Like

You've built a marketing organization that runs with focus and discipline. Each team — product, lifecycle, content, and growth — operates from shared data, aligned goals, and a clear understanding of impact.

Acquisition, activation, and retention are improving quarter over quarter. Campaigns are tracked, experiments are designed to learn fast, and decisions are grounded in data and ROI.

The marketing system is organized, efficient, and adaptable — able to respond quickly to what's working and pivot when it's not.

Responsibilities

• Own and drive the overall marketing strategy across product, content, digital, and growth
• Lead and support a multidisciplinary team, ensuring alignment across all marketing functions
• Develop and execute plans to grow qualified pipeline and increase marketing ROI
• Help set clear goals and KPIs across marketing efforts, and build repeatable, scalable processes
• Collaborate closely with Sales to align messaging, campaigns, and lead quality
• Ensure consistent positioning and messaging across all channels
• Monitor performance data to guide decision-making and course-correct when needed
• Guide the development of marketing talent and scale the team thoughtfullyStay hands-on enough to understand the work, support execution where needed, and lead by example

Requirements

• 8+ years of experience in marketing, with a strong track record in B2B or SaaS
• Proven ability to lead cross-functional marketing teams
• Strategic thinker with a bias toward execution and measurable outcomes
• Comfortable operating in a high-growth, fast-paced startup environment
• Skilled at balancing big-picture direction with hands-on problem solving
• Strong communicator who can align teams and influence across departments
• Data-informed and results-driven, with a clear understanding of performance metrics and ROI
• Curious, adaptable, and energized by building systems that scale

About Botpress

As a fast-growing Series A start-up, we run a lean and innovative ship that leans on AI for maximum business impact. At Botpress, everyone is an owner, bringing their unique perspective and talents.

Our teams are talented and passionate. We intentionally hire individuals who are eager, passionate, talented, and hungry to learn and grow throughout their career.

You will be on a team that's not just adapting to the AI revolution, but leading it. Joining our team means changing the future of enterprise AI and building technology that will define the next era of business automation.

Benefits

• Meaningful equity in a high-growth, venture-backed AI company
• A seat at the leadership table to shape company strategy
• A vibrant office culture at the Montréal HQ
• Funding for executive coaching, professional development, and conference travel
• 4 weeks of vacation
• Paid sick and parental leave
• Comprehensive health, dental, vision, travel, and life insurance