VP, Creative Strategy: Shape a Bold, Multi-Channel Brand

Betty Gaming Canada; Toronto; On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading entertainment company in Toronto is seeking a VP, Creative Strategy to define its brand voice and oversee the creative vision. The successful candidate will lead an in-house studio, collaborate on marketing strategies, and develop engaging creative concepts. Applicants should have over 10 years of experience in creative leadership and strong skills in multi-channel storytelling. This is an opportunity to shape a brand's identity from the ground up.

Benefits

Competitive salary

Discretionary bonus

Premium health insurance

Career and skills development opportunities

Fun and collaborative team environment

New modern office space

Exclusive employee discounts and perks

Qualifications

• 10 to 15+ years of creative or brand leadership experience (agency or in-house).
• Proven ability to build and lead creative teams or studios.
• Strong track record demonstrating narrative-driven, multi-channel work.

Responsibilities

• Develop creative concepts by understanding target audience segments.
• Strategically optimize creative concepts for marketing channels.
• Oversee the entire creative process, from ideation to execution.

Skills

Creative leadership

Narrative-driven work

Storytelling across platforms

Excellent communication skills

Strategic thinking

Job description

A leading entertainment company in Toronto is seeking a VP, Creative Strategy to define its brand voice and oversee the creative vision. The successful candidate will lead an in-house studio, collaborate on marketing strategies, and develop engaging creative concepts. Applicants should have over 10 years of experience in creative leadership and strong skills in multi-channel storytelling. This is an opportunity to shape a brand's identity from the ground up.