VP, Business Strategy & Development (Agency Partnerships)

Goodway Group; Canada; Remote; CAD 100,000 - 150,000; Full time

Job summary

A leading media and marketing services firm is seeking a VP of Business Strategy & Development to lead agency partnerships. The role involves developing growth strategies, managing a sales team, and driving sales growth through consultative selling. Candidates should have proven sales leadership and insight-driven strategies. This is a remote position open to all qualified candidates.

Qualifications

• Proven ability to drive sales growth and develop strategic partnerships in the advertising agency space.
• Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights.
• Familiarity with adtech and martech landscapes, and up-to-date with latest trends.

Responsibilities

• Develop and lead the GTM agency growth strategy and positioning.
• Manage and coach a consultative agency sales team fostering a high-performance culture.
• Own the sales forecast and pipeline health, providing regular reporting and insights.

Skills

Sales Leadership

Insight-Driven Thought Leader

Consultative Approach

Business and Market Acumen

Digital Acuity

Trusted Network

Growth Mindset

Expert Communicator

Negotiation Skills

Collaboration

Job description

VP, Business Strategy & Development (Agency Partnerships)

Remote

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

The VP, Business Strategy & Development (Agency Partnerships) is responsible for leading and executing Goodway’s go-to-market growth plan. This person will lead a team of agency focused sellers in close collaboration with marketing, client service, and broader org and grow an important component and client set for Goodway. The role blends strategic selling, client consultation, and team leadership managing a team of sellers and contributing to deliver growth across key markets and verticals.

What You Will Do

• Develop and lead the GTM agency growth strategy and positioning in close partnership with client services, marketing and key stakeholders.
• Manage and coach a consultative agency sales team fostering a high-performance culture with a focus on consultative selling, measurable impact, and new business.
• Own the sales forecast and pipeline health in salesforce; provide regular reporting and insights to leadership.
• Collaborate with marketing to shape thought leadership and lead generation campaigns, ensuring alignment with strategic sales priorities.
• Expertise in marketplace and awareness of Goodway'scapabilities, partners and differentiation to deliver differentiated messaging.
• Identify and negotiate strategic channel and technology partnerships to accelerate growth and expand service offerings.
• Represent the voice of the market and sales needs internally sharing client feedback, competitive insights, and emerging trends to inform product/service innovation.
• One team mindset ensuring business and leads are handed off to the right teams and leaders to ensure overall success and best client outcomes.

What You Bring

• Sales Leadership: Proven ability to drive sales growth and develop strategic partnerships in the advertising agency space
• Insight-Driven Thought Leader: Ability to identify client business objectives and uncover marketing challenges, offering solutions driven by insights
• Consultative Approach: Build new business relationships by understanding the retail media landscape, assessing specific needs and providing strategic recommendations deck to solve client problems
• Business and Market Acumen: Stay informed about macroeconomic trends, company financials, industry trends, and digital marketing technologies
• Digital Acuity: Familiarity with adtech and martech landscapes, retail media networks, staying up to date with latest trends, capabilities and competitive set in order to solve client business challenges
• Trusted Network: Established, trustworthy presence in the market with a network of deep client relationships
• Growth Mindset: Embrace a growth-oriented and entrepreneurial spirit
• Expert Communicator: Polished communication and storytelling skills, capable of representing the big picture.
• Negotiation Skills: Solid negotiation skills with expertise in pricing models, scoping business, and legal contracts.
• Collaboration: Ability to collaborate effectively with internal stakeholders to drive new business opportunities and new long term Goodway partners

How You'll Know You Are Succeeding

• Achievement of growth targets across new business and overall revenue.
• Increased sales team productivity, accountability, and win rates. The success of the team
• High Goodway visibility through partnership with Marketing and awareness among our ICP.
• Clear alignment and communication across teams, measured through project success and stakeholder feedback.

If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.

As set forth in Goodway Group’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.