Volunteer Marketing Assistant - Fraser River Discovery Centre

Volunteer Centre of Calgary; New Westminster; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A community-focused organization is seeking a Volunteer Marketing Assistant to manage social media presence and engage with the public. This role involves creating content, managing interactions on platforms like Instagram and Facebook, and collaborating closely with the team. Ideal for a post-secondary student in Marketing or Public Relations, this position offers valuable experience in digital marketing and communications. Commitment to a minimum of one year is required alongside ongoing check-ins with the Public Engagement Manager.

Benefits

Complimentary admission to the Centre

Discounts and perks

Ongoing training opportunities

Qualifications

• Enthusiastic and social media-savvy individual.
• Understanding of SEO best practices is a plus.
• Knowledge of paid digital advertising will be beneficial.

Responsibilities

• Create engaging content for social media platforms.
• Engage with the online community regularly.
• Monitor social media metrics and improve engagement.

Skills

Campaign Management

Marketing

Social Media

Education

Post-secondary student studying Marketing or Public Relations

Tools

Canva

Job description

Volunteer Marketing Assistant - Fraser River Discovery Centre

6 hours/weekly
Ongoing

We're looking for enthusiastic social media volunteers to join the Fraser River Discovery Centre (FRDC)! We want to grow our online engagement to inspire stewards of the river. You'll take over our Instagram, Facebook, and Twitter pages, create posts, share content, and most importantly, interact with our online community on a regular basis. You'll also have the opportunity to create content such as reels and graphics. This volunteer position is great for a post‑secondary student studying Marketing or Public Relations, or someone looking to boost their experience in communications and design.

Commitment

• 6 to 8 hours per week, including social media interactions at least 2-3 times per week
• Please commit to at least one year of consistent volunteering
• Regular check‑ins with Public Engagement Manager

Responsibilities

• Create engaging, relevant content for Instagram, Facebook, and Twitter including captions, hashtags, designs (using Canva), and tags on a regular basis (minimum weekly posts)
• Engage with FRDC’s online community by liking community posts, responding to comments, sharing stories, answering direct messages or forwarding to team members as required
• Generate ideas for monthly content calendar, including social media posts, stories, recurring series, and/or reels
• Follow social media trends and topics to boost FRDC’s engagement
• Monitor and analyze social media metrics, share monthly results with the team, and take action to improve engagement
• Collaborate with the Public Engagement Manager
• Follow all FRDC brand and social media guidelines. Maintain consistency in content and ensure alignment with brand strategy
• Follow all social media best practices including image descriptions, hashtags, etc.

Nice to Have

• Experience in creating long‑term social media strategies
• Understanding of SEO best practices and implementation
• Knowledge of paid digital advertising (Google Ads, Facebook Ads)
• Understanding of audience research and related tools

How to Apply

• Email resume AND cover letter to [e-mail]
• We encourage people of all backgrounds, identities, and abilities to apply. For more information please email [e-mail]

Why Volunteer?

• Work with staff and volunteers who are passionate about environmental education
• Learn about the Fraser River through training and development opportunities
• Complimentary admission to the Centre and other discounts and perks
• Ongoing training opportunities and invitations to special volunteer events
• Enhance your resume
• Build your portfolio

Skills Required

• Campaign Management
• Marketing
• Social Media