Volunteer Content Specialist (Remote, Canada)

The Heather Cutler Foundation; Mount Pearl; Remote; CAD 60,000 - 80,000; Part time

Job summary

A nonprofit organization committed to healthcare advocacy is seeking a passionate Content Specialist to create impactful content and engage audiences around pancreatic cancer. This volunteer role offers flexible hours and is ideal for someone with strong writing skills and experience in content management. Join a team dedicated to making real change in healthcare advocacy in Canada.

Qualifications

• Proven experience in crafting advocacy-based content.
• Ability to work remotely in a collaborative environment.
• Self-starter with excellent communication skills.

Responsibilities

• Create original content for various platforms.
• Develop content strategies for Millennial and Gen Z audiences.
• Manage website content and ensure its accuracy.
• Implement structured data to enhance visibility.
• Track key performance indicators for engagement.

Skills

Strong writing and editing skills

Experience in storytelling

Content management systems knowledge

Understanding of structured data

Familiarity with SEO

Strong organizational skills

Knowledge of health equity

Tools

Ghost CMS

Job description

The Heather Cutler Foundation is a federally incorporated non-profit organization based in Mount Pearl, Newfoundland and Labrador. Founded by Heather’s family after experiencing firsthand the challenges of navigating pancreatic cancer care, the Foundation is driven by a commitment to real change rather than bureaucracy. The leadership includes advocates and professionals with deep ties to their community and a passion for healthcare reform.

Values

• Equity We believe that access to life-saving care should not be determined by geography or postal code. Our work is focused on closing the gaps in Canada’s healthcare system, especially for those in smaller provinces and rural areas.
• Action We are proactive, mobilizing public support, calling on government leaders, and pushing for policy changes that directly impact pancreatic cancer patients.
• Empowerment We equip patients and families with the knowledge, resources, and self-advocacy tools needed to navigate complex healthcare systems.
• Community We foster a supportive network, sharing lessons learned and practical tips to help others facing similar challenges.
• Transparency and Compassion Inspired by Heather’s legacy as a nurse and caregiver, we prioritize clear communication, empathy, and genuine support for those affected by pancreatic cancer.

Whom We Serve

• Canadians diagnosed with pancreatic cancer, especially those in underserved regions.
• Families and caregivers navigating the complexities of treatment and support.
• Healthcare professionals and advocates seeking to improve outcomes and close systemic gaps.

What We Do

• Provide up-to-date, accessible information on pancreatic cancer, treatment options, and clinical trials.
• Advocate for healthcare reform, including better access to somatic testing and clinical trials.
• Offer practical resources and support to reduce delays and improve patient outcomes.
• Mobilize community action through campaigns, petitions, and public awareness initiatives.
• Develop educational materials and launch programs like podcasts and starter packs to inform and empower the pancreatic cancer community.
• Engage in fundraising to support research and patient services, and collaborate with national and international partners, including the World Pancreatic Cancer Coalition.

Get Involved

Volunteers, guest authors, and partners are welcomed to join the Foundation’s efforts—whether through direct service, campaign support, or sharing personal experiences to inspire and inform others.

Join The Heather Cutler Foundation as a Content Specialist

Are you a passionate storyteller with a drive to create real-world change? The Heather Cutler Foundation is seeking a Content Specialist to join Team Heather and help amplify the voices of people affected by pancreatic cancer in Canada.

🟪 Why Join Us?

Founded in memory of Heather Cutler, a dedicated nurse who bravely confronted the realities of pancreatic cancer in Canada’s healthcare system, our Foundation exists to tell the stories that often go unheard. We prioritize authenticity over optics and believe in advocacy grounded in experience and urgency.

This is a chance to use your storytelling power for impact—not vanity metrics. If you’re ready to push boundaries, this role is for you.

🟪 Responsibilities

• ✅ Content Creation & Management Craft original content for our website, email newsletters, social media, and advocacy campaigns, maintaining a consistent and compassionate tone.
• ✅ Creative Storytelling Strategy Develop and execute content strategies tailored to Millennial and Gen Z audiences, using emotionally resonant narratives to educate and mobilize.
• ✅ Website Content Management (Ghost CMS) Update and manage web content through our Ghost CMS, ensuring all posts are accessible, accurate, and mission-aligned.
• ✅ Structured Data & Visibility Implement JSON-LD structured data across web content to enhance SEO visibility and reach. Link relevant entities via Wikidata/Wikipedia to strengthen content credibility and discoverability.
• ✅ Content Analytics & Improvement Track key performance indicators to evaluate reach, engagement, and impact. Refine strategies based on data-driven insights.

🟪 Qualifications

• Strong writing and editing skills, with demonstrated experience in storytelling or advocacy-based content.
• Experience with content management systems (preferably Ghost CMS).
• Understanding of structured data (JSON-LD) and metadata to enhance content visibility.
• Familiarity with search engine optimization (SEO), digital content strategy, and multimedia formats.
• Self-starter with strong organizational and communication skills.
• Comfortable working remotely in a collaborative, feedback-driven environment.
• Knowledge of health equity or advocacy—especially around cancer—is an asset, but not required.

🟪 Role Details

• Location Remote (Canada-based preferred)
• Time Commitment Flexible, ~3–5 hours/week
• Employment Type Volunteer
• Start Date As soon as possible
• Duration Minimum 3-month commitment preferred
• Supervised by Founder & Creative Director

🟪 Organization Description

The Heather Cutler Foundation is a Canadian nonprofit committed to changing the story of pancreatic cancer. From expanding access to clinical trials to championing molecular profiling, we advocate for systemic change and patient-centered care across all provinces.
We are proudly based in Newfoundland and Labrador and fight every day to ensure that geography doesn’t decide your outcome.

🟪 Keywords

Content Creation | Pancreatic Cancer Advocacy | Volunteer Opportunity Canada | Nonprofit Communications | Ghost CMS | Storytelling for Change | Canadian Health Equity | Gen Z & Millennial Engagement