Vice President of Performance Marketing (Remote, Winnipeg)

Blacksmith Agency; Winnipeg; Remote; CAD 140,000 - 180,000; Full time

Job summary

Blacksmith Agency seeks a Vice President of Performance Marketing to lead the PPC and SEO practice. This is a management seat, not an IC role, with the strategists handling execution while you own strategy, client results, and department governance.

You will set standards, guide audits, supervise budget allocation as accounts scale, and participate in hiring. You’ll engage with clients and lead a small team of specialists across paid media and SEO.

Qualifications

• 7+ years across paid media and SEO.
• Experience leading multiple accounts in an agency setting.
• Ability to own client-facing relationships and governance.

Responsibilities

• Lead PPC and SEO strategy across the portfolio.
• Set quality standards and audits for work delivered by specialists.
• Own budget strategy and client outcomes as accounts scale.
• Drive department hiring and first-round interviews.

Skills

Paid media strategy

SEO strategy

Team leadership

Client facing

Agency experience

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Advertising

Job description

About The Role

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Vice President of Performance Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. Right now nobody owns this function, which is the whole reason this seat is open.

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada or South Africa)

About The Role

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Vice President of Performance Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. Right now nobody owns this function, which is the whole reason this seat is open.

This is a management seat, not a senior individual contributor one.

You will not be building campaigns, and on technical SEO your strategist will know more than you do. That is the arrangement, not a gap. You carry channel strategy and where budget goes as accounts scale. The strategists carry the execution of it, and you carry whether the department delivers.

What You Own

• The PPC strategist and the SEO strategist: their quality bar, their development, their reviews, and the call when someone is not going to get there.
• The standard the work is held to. What a good audit looks like, what gets checked before work leaves the agency, how an account is reported. You write it and you hold two specialists to it.
• Client results across the whole function, including whether our reporting is honest. Nobody here is auditing attribution and GA4 accuracy today.
• The escalation when an account is at risk. You diagnose it, you direct the strategist who fixes it, and you are on the call with the client.
• Channel strategy and where budget goes as accounts scale.
• What we tell sales we can credibly deliver, before it gets sold.
• The hiring plan for the department, and first-round interviews for your own team, within about a quarter.

What You Need

• Strategists or specialists who have reported to you, where their reviews, their development and the decision when someone was not working out were yours. Managing accounts is not this.
• 7+ years across paid media and SEO. Owning one channel while sitting beside the other does not count here.
• Enough depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads to tell good work from work that merely looks good. That is a lower bar than doing it and a higher bar than reading a report.
• One account you turned around that you can talk through: the metric, the figure before, the figure after, and why the change worked. Whose hands were on the keyboard matters far less than whether the diagnosis was yours.
• Comfortable being the client-facing owner when an account is underperforming. That call comes to you, not to the strategist.
• Agency experience carrying many accounts at once.

Please do not apply if

• Nobody has ever reported to you, or you have never owned someone's review or had to performance-manage anyone.
• You have only ever run one channel.
• All of your experience is in-house on a single brand.
• What you actually want is to keep building campaigns yourself. That is not a lesser ambition, it is a different job, and this is not it.

None of these are preferences we bend on. They are how we screen, so applying anyway costs you an hour and gets you a no.

Process

Three conversations, then a decision. A thirty minute screen with our recruiter, a first round with the founder this seat reports to, and a final. No take-home project and no panel interview.