Vice President of Communications and Marketing

CanRea; Ottawa; On-site; CAD 140,000 - 160,000; Full time

Job summary

A leading renewable energy association is seeking a Vice President of Communications and Marketing to develop and execute strategies that advance its mission in Canada. The ideal candidate will have over 15 years of experience in strategic communications, strong leadership abilities, and expertise in media relations and digital communications. This role supports flexible remote work across Canada with a salary range of $140,000 to $160,000.

Qualifications

• Minimum 15 years of progressive experience in strategic communications.
• 10+ years in leadership roles.
• Deep expertise in media relations, proven ability to secure coverage.

Responsibilities

• Develop and execute strategic communications to enhance organization's mission.
• Lead cross-functional partnerships for integrated communications strategies.
• Advance digital communications program across all platforms.

Skills

15+ years in strategic communications

Executive leadership experience

Media relations expertise

Stakeholder engagement knowledge

Digital communications proficiency

Exceptional writing capabilities

Education

University degree in communications or related field

Master's degree (preferred)

Working knowledge of French

Job description

Job Description

Reports to President and CEO Location Remote work from anywhere in Canada Salary $140,000 - $160,000

About CanREA

The Canadian Renewable Energy Association (CanREA) is the voice for wind energy, solar energy and energy storage solutions that will power Canada’s energy future. We are an industry association representing 350+ member companies. CanREA is dedicated to moving the needle on legislation and regulation governing the electricity sector, to create a more sustainable future for Canada and future generations. Learn more at renewablesassociation.ca. Follow us on LinkedIn. Subscribe to our newsletter here.

The Role

CanREA's Vice President of Communications and Marketing is an executive leader responsible for developing and executing strategic communications to advance the national organization’s mission to drive renewable energy and energy storage development in Canada.

Primary Responsibilities

Executive leadership & strategic direction

• Contribute strategic communications perspective to organizational decisions
• Partner with fellow leaders to develop integrated communications strategies with clear alignment to business objectives and meaningful outcomes
• Provide counsel regarding reputation management, stakeholder positioning, and crisis communications
• Lead cross-functional partnerships with Public Affairs, Policy, Membership and Business Development and Events teams

Team leadership & development

• Develop high-performing strategic Communications team, with clear expectations for quality, accountability and collaboration
• Coach and mentor to advance capabilities in communication planning, stakeholder segmentation, emerging AI applications, and ever-evolving communication practices
• Continue to evolve team roles and build capacity to align with CanREA priorities
• Foster culture of creativity, continuous improvement and results-driven performance

Strategic planning & infrastructure

• Lead sophisticated stakeholder segmentation to enable targeted engagement
• Refresh KPIs and measurement frameworks demonstrating communications impact
• Mature communications infrastructure across the organization including message frameworks, content libraries, and quality standards
• Evaluate and implement emerging technologies including AI tools to enhance efficiency, personalization and impact of communications program

Media relations

• Execute expanded media and public affairs program positioning CanREA as trusted voice of Canadian renewable energy within and beyond industry
• Increase connections with national and regional media, influencers, and opinion leaders
• Design proactive media strategy to secure strategic coverage on priority issues nationally and regionally
• Collaborate with executives to continually align communications with advocacy priorities

Digital strategy & stakeholder engagement

• Advance comprehensive digital communications program across all platforms with targeted content for segmented audiences
• Design stakeholder engagement to build strategic relationships and influence
• Develop partnerships with aligned organizations to amplify reach and impact

Brand stewardship & marketing communications

• Grow CanREA reputation and brand within and beyond renewable energy and energy storage sector
• Develop and execute marketing communications plans across all channels to support revenue growth and membership engagement, aligned with business development goals
• Collaborate with product and sales teams to support lead generation and conversion
• Analyze market trends, customer behaviour and competitive positioning
• Oversee communications and marketing strategies for Electricity Transformation Canada conference and CanREA events throughout the year
• Champion brand consistency and bilingual communications excellence

Qualifications

• University degree in communications or related field; master's degree is an asset; equivalent experience will be considered
• 15+ years progressive experience in strategic communications with 10+ years in leadership roles
• Executive leadership experience with strategic influence over organizational direction
• Track record of advancing team through coaching and development
• Deep expertise in media relations and public affairs with proven ability to secure mainstream coverage on complex issues
• Proven ability to evaluate and integrate emerging technologies, including AI, that advance communications impact and team performance
• Stakeholder engagement experience including segmentation and multi-channel strategies
• Solid digital communications knowledge, including management of website development / optimization and leveraging social media
• Confidence to lead crisis communications and strategic team planning
• Exceptional writing capabilities
• Energy sector or complex policy environment experience strongly preferred
• Working knowledge of French is an asset

Additional Requirements

• Flexible hours to accommodate periodic time-sensitive work across Canadian time zones; also, evenings or weekends during peak periods
• Periodic travel a few times per year across Canada

To Apply

Please share your resume and cover letter. We thank all applicants for their interest in CanREA, however only those candidates selected for an interview will be contacted.

CanREA is an equal-opportunity employer with policies and practices intended to build an inclusive and accessible work environment. If you require accommodation during the recruitment process, please include this in your cover letter and all efforts will be made to provide the appropriate accommodation.