Vice President Marketing

Good Earth Coffeehouse; Calgary; On-site; CAD 90,000 - 120,000; Full time

Job summary

A popular coffeehouse chain in Calgary, AB is seeking a VP of Marketing responsible for developing and executing marketing strategies to enhance brand awareness and drive growth. The ideal candidate will have over 10 years of marketing experience, strong leadership skills, and expertise in franchise environments. This full-time, on-site role offers an opportunity to lead a dynamic team and influence brand positioning.

Qualifications

• 10+ years of progressive marketing experience, including leadership roles.
• Experience in franchising, multi-unit retail, or consumer services preferred.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Manage National Marketing Program and Franchise Partner Support.
• Collaborate with cross-functional teams for brand alignment.

Skills

Integrated marketing strategies

Digital marketing

Leadership

Analytical skills

Entrepreneurial mindset

Education

Bachelor’s degree in Marketing or Business Administration

MBA preferred

Job description

Company Description

Good Earth Coffeehouse has been creating community coffeehouses since 1991, with a mission to serve exceptional coffee and wholesome food in a down‑to‑earth environment. We believe in bringing people together, making ethical social and environmental choices, serving our best coffee, food, and attitudeevery day, and fostering the greater good.

For over three decades, the company has expanded across Canada - from Victoria BC to Halifax NS - while staying true to its original mission to be a coffeehouse with good food. Good Earth continues its growth with franchising opportunities across Canada.

Role Description

The VP of Marketing is a key leadership role responsible for the development and execution of a comprehensive marketing strategy designed to drive brand awareness, franchise development, and system‑wide revenue growth. The VP of Marketing will serve as a key member of the leadership team supporting the growth and positioning of the brand. As leader of a small team, the VP of Marketing will take a hands‑on approach to drive success.

Key areas of responsibility include Strategic Marketing Leadership, National Marketing Program development and management, Franchise Partner Support and Engagement, Digital and Traditional Marketing management, Real Estate and Franchise Development Marketing, Team Collaboration, and Budgeting and Performance management.

This is a full‑time, on‑site role based in Calgary, AB. The VP of Marketing will collaborate with cross‑functional teams to ensure consistent brand messaging and alignment with company objectives.

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 10+ years of progressive marketing experience, including leadership roles, with a strong track record of driving growth.
• Experience in franchising, multi‑unit retail, or consumer services industries is highly preferred.

Skills & Competencies

• Proven ability to develop and execute integrated marketing strategies that drive revenue and brand equity.
• Expertise in digital marketing, including data‑driven decision‑making and campaign optimization.
• Exceptional leadership and communication skills, with the ability to inspire and influence stakeholders at all levels.
• Strong analytical skills with the ability to translate data into actionable insights and strategies.
• Entrepreneurial mindset with the ability to thrive in a fast‑paced, high‑growth environment.