Vice President, Market Strategy and Understanding

Marketing Management Analytics, Inc.; Toronto; Hybrid; CAD 120,000 - 130,000; Full time

Job summary

A leading market research firm is seeking a dynamic Vice President for Market Strategy and Understanding. This role, based in Toronto, involves strategic leadership for key clients, driving business growth, and leading a high-performing research team. The ideal candidate will have over 10 years of experience in quantitative market research and demonstrated success in client management. The position is full-time, hybrid, and offers a competitive salary range of $120,000-$130,000 CAD.

Benefits

Generous PTO

Healthcare plans

Wellness benefits

Flexible workplace policy

Qualifications

• 10+ years of experience in quantitative market research and consulting.
• Proven ability in strategic client management and business development.
• Strong experience with survey design and data analysis.
• Excellent communication and storytelling skills.
• Experience managing high-performing research teams.

Responsibilities

• Serve as strategic lead for key clients and design research solutions.
• Drive business development and identify new client opportunities.
• Lead a high-performing research team to deliver insights.

Skills

Quantitative market research

Strategic client management

Business development

Survey design

Data analysis

Communication skills

Team leadership

Education

10+ years of experience in market research

Experience in financial services (preferred)

Job description

Vice President, Market Strategy and Understanding

Toronto, ON, Canada (Hybrid)

Job Description

What makes this role important at Ipsos:

We are seeking a dynamic and experienced Vice President for a one-year contract position in our Toronto office. There is a potential for this role to be extended based on business needs. This strategic role is pivotal in leading key client relationships and driving business growth within our team. The ideal candidate will be a commercially-minded leader with a passion for delivering insights that drive client success.

Please note: this is a 12 month contracted position. It is a full time position, eligible for benefits and has the potential to be moved into a full time role.

What you can expect to be doing:

Your role will be focused on three core pillars of responsibility:

Strategic Client & Account Leadership

• Serve as the strategic lead for a roster of 3-4 key clients, fostering deep, consultative partnerships by understanding their business challenges, organizational culture, and strategic objectives.
• Act as a trusted advisor, designing and delivering research solutions that address core business issues and anticipate future client needs.
• Consult with multiple client contacts to identify and prioritize solutions, ensuring Ipsos delivers exceptional value and service.

Business Development & Commercial Growth

• Drive business development by identifying and pursuing opportunities with new and existing clients, leading the creation of compelling proposals, and responding effectively to RFPs.
• Partner strategically with internal teams on new business leads to identify and close opportunities.
• Become fully knowledgeable about Ipsos product offerings to be able to recommend the right approaches to tackle the right business questions.
• Go beyond revenue and gross margin, considering the entire P&L for the projects you run, effectively managing resources and costs to meet profitability targets.

Team Leadership & Operational Excellence

• Understand the client’s needs in the context of the broader business issue(s) and design research to address those objectives.
• Lead and guide a high-performing research team, ensuring the delivery of exceptional analytic insights and client deliverables that exceed expectations.
• Promote operational excellence by identifying and implementing more efficient processes, with a focus on improving project profitability and delivering value.
• Have relationships across multiple levels and divisions within the organization; be able to leverage/manage internal resources to help execute on projects.
• Have the technical skills needed to help troubleshoot issues and work with the team and client stakeholders to resolve them.

This might be the job for you if you have:

• At least 10+ years of experience in quantitative market research and consulting.
• Proven ability in strategic client management and business development, including crafting persuasive proposals and growing accounts.
• Strong experience with survey design, sampling plans, and analysis.
• Excellent communication and storytelling skills with a talent for translating complex data into easy-to-understand, actionable insights.
• Experience that ideally includes consumer, brand, and shopper insights and techniques.
• Some exposure to other types of research such as qualitative, global research, and use of behavioral science techniques in research.
• Experience managing high performing research teams.
• Experience working in the Financial Services sector (preferred)

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $120,000-$130,000 CAD. Your final base salary will be determined based on several non-discrimatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | CA

Commitment to diversity:

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

#LI-AA1 #LI-Hybrid #IpsosCanada

About the Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein. We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g. whitespace).

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!