Vice-President, Business Lead

Cossette Inc.; Calgary; Hybrid; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Generous vacation

Mental health support

Wellness program

Flexible benefits

Job summary

Cossette Calgary seeks a visionary Vice-President, Business Lead to steer growth and build lasting client partnerships across Alberta. You will harness national scale while maintaining local agility, expanding Cossette’s footprint in Western Canada through strategic relationships and market-driven leadership.

In this role, you will lead a high-performing team, drive business development, and champion innovative approaches including responsible AI usage.

Qualifications

• Experience in a multi-expertise agency environment.
• A strong, pre-existing Alberta network of corporate, government and community contacts.
• Background in digital marketing, Martech platforms and AI applications.

Responsibilities

• Oversee key client relationships and ensure expectations are exceeded.
• Leverage Cossette’s national resources to unlock value for Calgary clients.
• Lead Calgary market growth; triage new opportunities and drive RFPs.
• Win and grow business in Western Canada’s key verticals: Energy, Ag-Tech, Public Sector, Tourism.
• Champion innovation and promote Cossette’s tech, analytics and digital capabilities.

Skills

Agency experience

Established Alberta network

Digital & tech fluency

Vertical expertise

Tools

Martech platforms

AI applications

Job description

VICE-PRESIDENT, BUSINESS LEAD

As the Vice-President, Business Lead, Cossette Calgary, you are an entrepreneur at heart, building strong client relationships, tasked with driving growth, and attracting top talent to strengthen our Alberta presence.

Rather than acting simply as a traditional communications advisor, you focus on driving growth and expanding Cossette’s presence across Alberta. To support clients in the Alberta market, you will leverage Cossette’s unique national scale while maintaining local agility.

Key Responsibilities

Business & Client Leadership (Growth & Innovation)

• Client Relationship Excellence: Oversee key client relationships, ensuring expectations are consistently exceeded. Address concerns proactively and expand partnerships to deliver high-impact, results-driven creative work.
• National Alignment and Collaboration: Leverage the power of Cossette nationally by understanding available resources and utilizing them to unlock maximum value for the local market.
• Lead Business Development: Act as the driving force behind Calgary's market expansion. Triage new business opportunities, spearhead RFP processes, and collaborate with the national Growth Team to convert leads into client wins.
• Sector-Specific Growth: Leverage your credibility and network to win and grow business within Western Canada’s key verticals: Energy & Clean-Tech Transition, Agriculture & Ag-Tech, Public Sector, Crown Corporations, Non-profit, and Tourism & Regional Destination Marketing.
• Champion Innovation: You embrace innovation and are curious about the future of marketing. You champion AI as a tool to unlock human creativity helping clients and internal teams navigate responsible AI usage. In collaboration with our media and martech experts, you are an ambassador and actively promote Cossette's advanced tech, analytics and digital capabilities to benefit your clients.

Community Integration & Brand Ambassadorship

• Local Market Ambassador: Natively champion Alberta’s regional pride and economic momentum. Focus on establishing genuine, long-term, relationship-driven local roots rather than transactional cold sales.
• Active Networking & Representation: Physically represent Cossette at key provincial business hubs, including the Calgary Chamber of Commerce, Calgary Economic Development (Team Calgary), Calgary Marketing Association, the Business Council of Alberta (BCA), premier events (e.g., Energy Disruptors, Economic Outlook, Calgary Stampede) and local industry awards shows (ACE Awards and Anvil Awards).
• Corporate Values Advocate: Promote Cossette’s vision and values internally and externally across social platforms and industry events to strengthen our reputation and value proposition.

Team Leadership & Talent Development

• Build a High-Performing Team: Attract, retain, and mentor an unparalleled business leadership team in the Calgary market.
• Foster Integrated Collaboration: Break down silos to ensure seamless communication and integration of Cossette's diverse national expertise, creating maximum value for local clients.
• Drive Team Engagement: Lead by example with high energy and unified enthusiasm, keeping the team motivated, client-centric, and growth-focused.

Qualifications & Experience

• Agency Experience : Experience in a multi-expertise environment with complex clients, capable of solving business needs, passionate about creativity.
• Established Alberta Network: A robust, pre-existing roster of local corporate, community, and provincial government contacts in Alberta.
• Digital & Tech Fluency: Background in digital marketing, Martech platforms, and AI applications.
• Vertical Expertise: Deep understanding of at least one key local industry: Energy/Clean-tech, Agriculture/Ag-tech, Public Sector/Government, or Tourism.

Key Mindsets & Attributes

• Relationship-Driven: Highly collaborative, patient, and focused on building long-term community trust.
• Inspiring Leader: Capable of uniting diverse, multi-disciplinary teams around a shared, ambitious vision.
• Entrepreneurial & Self-Starting: Driven to accelerate revenue and market expansion, taking strategic risks to drive sustainable growth with high autonomy.

What’s in it for you:

*subject to change depending on your location

We Value The ‘whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients

• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions

• Generous Vacation starting at 3 weeks + 1 extra week over the holidays

• Agency summer days (exact policy differs per campus and agency)

• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport

• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)

• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’

• Access to internal network of opportunities across all agencies

• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!

• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.

• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.

• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.

• Maternity leave top up program.

Expiry Date Notice: This job description expires on November 30th 2026

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

To ensure a fair and consistent evaluation for all candidates, our interviewers are supported by an AI tool that securely takes notes during the conversation

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette, you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Employee & Job Applicants Privacy Notice

https://docs.google.com/document/d/e/2PACX-1vQIU40pchmRo2-xnl_UuSHgDa8xkw4fbkr6IZX20PCEdn2E9e3_eBD2chvxT0OWDHlPQicIkWP1kZ58/pub