Verisk Canada UW Integrated Marketing Manager

Verisk Careers | Verisk; Markham; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Verisk Canada is seeking an Integrated Marketing Manager to lead the development and execution of integrated marketing strategies that drive pipeline, strengthen client engagement, and elevate brand presence within the Canadian market.

You will own end-to-end campaign strategy and execution across digital, content, and events, leveraging analytics to craft targeted experiences for Canadian insurers and stakeholders.

Qualifications

• Experience leading integrated marketing programs tied to business outcomes.
• Ability to translate market and performance data into actionable plans.
• Proven track record working with cross-functional teams including Sales and Product.

Responsibilities

• Own end-to-end campaign strategy and execution across channels.
• Lead multi-channel programs spanning digital, content, and events.
• Translate market, customer, and performance data into actionable insights.
• Partner closely with Sales, Product and cross-functional marketing teams to align with go-to-market priorities and revenue goals.

Skills

Integrated marketing

Campaign strategy

Digital marketing

Analytics

Cross-functional collaboration

Stakeholder engagement

Job description

The Canadian insurance market is undergoing significant transformation that is being driven by digital innovation, evolving customer expectations, climate related risk, and increasing pressure on loss ratios and profitability. These dynamics are creating both complexity and opportunity for insurers across Canada. As a long-standing partner to the industry, Verisk Canada plays a critical role in helping insurers navigate change through data, analytics, and advanced solutions that improve underwriting precision and drive better outcomes across the insurance value chain.

We are seeking a data-driven Integrated Marketing Manager to lead the development and execution of integrated marketing strategies that support Verisk Canada’s business growth. This role operates with a high degree of autonomy, translating business priorities into insight-driven marketing plans that deliver measurable impact focused on driving pipeline, strengthening client engagement, and elevating brand presence within the Canadian market.

You will own end-to-end campaign strategy and execution, leading multi-channel programs across digital, content, and events. Leveraging strong analytical capabilities, you will translate market, customer, and performance data into actionable insights by crafting targeted, compelling experiences that resonate with Canadian insurers and key stakeholders. In this role, you will partner closely with Sales, Product, and cross-functional marketing teams to ensure alignment with go-to-market priorities and revenue goals.

The ideal candidate brings a prove a proven track record of managing integrated marketing programs tied to business outcomes, along with a deep understanding of market dynamics and customer needs. You are a strategic thinker and strong operator while being equally comfortable building marketing plans, optimizing performance through data, and influencing stakeholders across the organization.

As part of a high-performing marketing team, you will collaborate with experienced professionals across North America, contributing to initiatives that span multiple solution areas. This role offers the opportunity to deepen your expertise while playing a visible role in advancing Verisk Canada’s market position and delivering meaningful business impact.