User Acquisition Manager

Eli

Montreal (administrative region)

On-site

CAD 70,000 - 90,000

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Health insurance including medical, dental, and vision

Unlimited free access to Bota Bota spa in Montreal

Flexible schedule and vacations

Collaborative work environment with a small team

Job summary

Eli is seeking a User Acquisition Manager located in Montreal who can drive performance marketing strategy and manage a substantial annual budget. The ideal candidate will excel in both analytical rigor and creative execution to support user acquisition while maintaining strong unit economics.

This role encompasses cross-functional collaboration, data analysis, and campaign management across various digital platforms, with a focus on achieving measurable growth for Eli's innovative health monitoring solutions.

Qualifications

4-6 years of performance marketing experience with significant budgets.
Proven track record of scaling user acquisition.
Deep expertise in Meta and Google advertising platforms.
Strong analytical skills with proficiency in SQL and Excel.
Experience in ad creative that delivers measurable improvements.

Responsibilities

Own performance marketing strategy and budget allocation.
Manage day-to-day performance across paid acquisition channels.
Collaborate with Product to align acquisition strategies.
Analyze ROI across channels for budget decisions.
Forecast performance gaps and develop strategies.

Skills

Performance marketing experience

Budget management

Analytical skills

Meta and Google advertising platforms

Ad creative development

Tools

SQL

Excel/Google Sheets

Attribution modeling tools

Job description

About us

Eli Health is making continuous hormone monitoring possible so users can support their daily and long-term health. No more waiting days to track key biomarkers—get results you can use within minutes. Eli’s flagship product, Hormometer™, is the first instant hormone monitoring platform to deliver results from saliva to mobile app—anytime, anywhere.

Developed over six years of R&D, over 2,000 product iterations, and backed by a dozen patent-pending innovations, Eli’s award-winning platform turns hormones into measurable signals you can track and improve. Just as the thermometer and glucometer have transformed health for millions, Eli’s platform is poised to be the next major evolution in tracking changes in stress, endurance, sleep, and more.

The Role

We're looking for a User Acquisition Manager who thrives at the intersection of analytical rigor and creative experimentation. You'll own our performance marketing strategy and manage $2-3M in annual spend across established and emerging channels. This role requires someone who can build robust growth operating models and launch creative campaigns that cut through the noise.

What You'll Do

Growth Strategy & Operations

Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives

Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit

Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations

Define measurement and incrementality frameworks that demonstrate true performance impact beyond vanity metrics

Performance Marketing Execution

Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets

Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates

Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution

Work with agencies and internal teams to optimize campaign performance and creative production

Leverage AI tools (including Claude, generative creative tools, and analytics platforms) to improve efficiency and performance

Cross-Functional Partnership

Partner with Product to ensure acquisition strategies align with product roadmap and user experience

Collaborate with Lifecycle Marketing to optimize the full funnel from acquisition through retention

Help define performance go-to-market strategy, including incentive frameworks, add-on experiences, and renewal mechanics

Bring an experimentation mindset to all initiatives, running structured tests and sharing learnings across the organization

Analytics & Forecasting

Analyze marginal ROI across channels to inform budget allocation decisions

Forecast performance gaps and develop strategies to close them

Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel

Build dashboards and reporting that make complex performance data accessible to stakeholders

What You Bring

Required Experience

4-6 years of performance marketing experience with demonstrated results managing significant budgets ($1M+ annually)

Proven track record of scaling user acquisition while maintaining or improving unit economics

Deep expertise in Meta and Google advertising platforms, with experience launching and scaling emerging channels

Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms

Experience building and testing ad creative that deliver measurable performance improvements

Technical Capabilities

AI‑savvy: You understand how to leverage tools like Claude, ChatGPT, and generative AI to improve workflows and creative output

Data‑driven: You're comfortable with attribution modeling, incrementality testing, and statistical significance

Growth‑minded: You can build landing pages and microsites using tools like Lovable or similar no‑code/low‑code platforms

Systems thinker: You understand how to build operating models that connect acquisition to broader business objectives

Personal Attributes

Both left‑brain and right‑brain: You can build a sophisticated financial model in the morning and workshop breakthrough creative concepts in the afternoon

Entrepreneurial: You take ownership, move fast, and aren't afraid to test unconventional ideas

Collaborative: You work effectively across Product, Finance, Lifecycle, and Creative teams

Results‑oriented: You're motivated by hitting targets and finding new ways to drive efficient growth

Nice to Have

Experience in health tech, wellness, or consumer subscription businesses

Track record of growing a new business unit or product line from early stage to scale

Experience managing or collaborating with creative agencies

Background in conversion rate optimization and landing page testing

Familiarity with incrementality testing methodologies (geo-testing, PSA testing, etc.)

Why you’ll love working at Eli:

You’ll work with a group of talented and mission‑driven people eager to improve lifelong health at scale.

You’ll be part of the core team developing and commercializing the first product that monitors hormonal data daily and over a lifetime.

You’ll join the early‑stage startup phase and have a wide-reaching impact in a constantly evolving, fast‑paced environment.

You’ll be part of a small (<25 people), high‑performing, and diverse team where everything you do results in tangible impact and shapes the company’s trajectory.

You’ll be in an environment where people drive their own work, think creatively about open‑ended problems, and solve them proactively.

You’ll get health insurance (medical, dental, vision, and more) to ensure you and your family stay physically and mentally at your best.

You’ll have flexibility over your schedule and vacations. We seek to hire great people, then give them the autonomy and space they need to achieve their goals.

Although our office and R&D facilities are in Montreal, we have a distributed team. We prioritize asynchronous workflows and minimize meetings to focus on the work itself.