Undergraduate Recruitment Coordinator

University of Waterloo; Southwestern Ontario; On-site; CAD 68,000 - 85,000; Full time

Job summary

The University of Waterloo is seeking an Undergraduate Recruitment Coordinator to develop strategic recruitment communications for Engineering and manage events, content, and digital outreach. You’ll lead targeted campaigns, collaborate with faculty and students, and drive initiatives to support annual recruitment plans for undergraduate programs.

Responsibilities include coordinating messaging, social media, and on-campus and virtual events, while fostering relationships with domestic and

Qualifications

• 3+ years in not-for-profit marketing/communications, preferably post-secondary.
• Persuasive, promotional communications experience.
• Relationship building and public relations experience.
• Experience delivering informational presentations.
• Experience in student engagement or public relations is a plus.
• Social media campaign creation/management experience is an asset.
• Event planning and project management experience is advantageous.
• Team player with strong time management in a dynamic environment.

Responsibilities

• Develop strategic undergraduate recruitment communications and initiatives.
• Create content for print and online materials, digital media, and social posts.
• Lead recruitment events, campus tours, and outreach activities.
• Coordinate messaging with departments and stakeholders across Engineering.
• Manage budget, swag, and outreach timelines for admissions.
• Oversee the annual recruitment and confirmation plans.

Skills

Strategic recruitment

Marketing communications

Relationship building

Social media campaigns

Education

Post-secondary degree

Bachelor’s degree preferred

Tools

CMS

Job description

At the University of Waterloo, we create and promote a culture where everyone can reach their full potential. As an employee, you get support & opportunities that empower you to advance your career. Explore how we can bring big ideas to life, together. The University is a welcoming workplace for those of all abilities, interests, and expertise. As part of our workforce, you can do what you do best, every day. Learn more about our recruitment process.

• Employment Type: Permanent
• Time Type: Full time
• Hiring Range: $67,688.63 - $84,610.79
• Department: Faculty of Engineering - Dean of Engineering Office - Admissions Support

Primary Purpose

The Undergraduate Recruitment Coordinator reports to the Faculty of Engineering’s Associate Director, Admissions, and is responsible for developing strategic undergraduate recruitment communications and initiatives to support the development and execution of the Faculty’s annual undergrad recruitment plans. This includes the responsibility for ensuring the success of undergrad recruitment events and the content development for print and online communications, digital media initiatives (i.e. digital advertising, photography, and video), social media content, and post communications analysis.

Key Accountabilities

Marketing and Recruitment Plan Development Conduct research as part of setting the strategic direction and implementation of Engineering recruitment initiatives related to relationship building with prospective students and their families, events, and confirmation tactics Ensure a full understanding of the strategic recruitment needs and expectations of the Faculty of Engineering department chairs, associate chairs undergrad studies and Undergrad Office to appropriate prepare ideal messaging and content development Work with the Associate Director, Admissions to set and track an annual budget for Faculty recruitment events and prospective student relationship building strategies. Ensure that the Faculty’s key value propositions and differentiators, and expectations of the strategic plans, are highlighted in centrally-developed recruitment materials Relationship building Initiate and maintain professional relationships within the Faculty of Engineering and other University of Waterloo academic units (i.e. professors, staff, current students, alumni, etc.) for engagement and participation in Engineering recruitment, admissions, and confirmation initiatives Represent Engineering on University-wide and Faculty-wide committees and advisory groups related to admissions, and recruitment communications, events and relationship building initiatives (ie: roundtables, working groups, and committees) Be the primary contact for in person visits and interactions with prospective engineering students/applicants, parents and high school teachers Create and cultivate relationships with domestic and international students, influencers, and key stakeholders Create Faculty-specific communications to prospective students and applicants and respond to student inquiries Regularly meet and communicate with relevant academic units/departments within and outside Engineering who are involved with recruitment, engagement, transition, and admissions Lead Engineering’s confirmation strategy for students (ie: arrange hand-written note writing, coordinate calling/texting campaigns, manage mass mailings of swag, etc.) Manage and execute Engineering’s recruitment social media strategy, aligned with the overall Faculty marketing and recruitment plan. Event and tour management Working in partnership with the Faculty Advancement Events Specialist and the event planning teams within University Marketing and Undergrad Recruitment (MUR) to ensure the successful planning and execution of Engineering undergrad recruitment events (including events on campus, OUF and virtual) Lead the creation and/or delivery of promotional content, event presentations and event tour organization for specific recruitment events for Engineering (i.e. Fall Open House, March Break Open House, Shadow Days, You@Waterloo Day, Discover Women in Engineering, etc.) Act as the first point of contact for prospective students and parents, responding to inquiries both in person and via email/phone to provide accurate and timely information about Engineering’s various academic programs and areas of focus. When requested, participate in off-campus visits (domestic and international) to connect with specific Faculty programs, departments and organizations (independently or with the Engineering Admissions and/or central Marketing and Undergraduate Recruitment team). Recruit and prepare booth volunteers for Ontario Universities’ Fair (OUF) Work with Faculty academic units to develop plans for unit-specific recruitment events Training and Supervision Develop and lead Engineering training for liaison officers, student volunteers, and others involved in delivering recruitment initiatives Hire, train, and supervise a co-op student in the summer, fall and winter terms

Required Qualifications

Education

Completion of a post-secondary degree, diploma or certificate required. Completion of an undergraduate Bachelor’s program is preferred. Previous experience in student recruitment, marketing and communications, or related field is preferred.

Experience

• Experience At least 3 years of professional experience in a not-for-profit marketing and/or communications role, preferably in a post-secondary setting
• Experience with writing persuasive, promotional communications
• Experience building relationships and performing public relations functions
• Experience with the development and delivery of informational presentations.
• Direct experience in a student engagement, communications, or public relations role an asset
• Experience creating and managing social media campaigns targeted at large and diverse audiences is an asset
• Experience in project managing special events an asset
• Experience working as part of a team in an environment that requires strong time management skills and ability to adapt to a changing environment.

Knowledge/Skills/Abilities

Excellent writing skills, including promotional writing focused at a student audience. Experience with a content management system and best practices for web writing. Knowledge of student recruitment practices or experience with the 16-19-year-old market desirable. Demonstrated ability to act as a spokesperson and representative within various academic and/or public environments. Ability to provide information to an audience in an engaging, and memorable manner. Familiarity with social media platforms including Facebook, Twitter, TikTok, and Instagram. Valid driver’s license is an asset, some local off-campus travel may be required.

Equity Statement

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is coordinated within the Office of Indigenous Relations. The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+. Positions are open to qualified candidates who are legally entitled to work in Canada. The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources [e-mail] or 519-888-4567, ext. 45935.

At the University of Waterloo, we think differently, we act with purpose, and we work together. We advance learning and knowledge through teaching, research, and scholarship, nationally and internationally, in an environment of free expression and enquiry. We are a leading global research-intensive university, renowned for entrepreneurship and innovation, providing co-op and work-integrated learning at scale with impact. Learn more about Waterloo

Due to the volume of applications, only those selected for an interview will be contacted.

Internal candidates are reviewed first before external applicants are considered.