Trade Marketing Manager

Henkel AG & Co. KGaA; Mississauga; On-site; CAD 80,000 - 100,000; Full time

Job summary

A global consumer goods company in Peel Region is seeking a Trade Marketing Manager to develop and implement marketing strategies for their Hair Professional Canada brand. This role involves collaborating with sales teams, managing budgets, and measuring marketing effectiveness to drive growth. Ideal candidates will have a strong background in marketing strategy development and excellent analytical skills.

Qualifications

• Proven experience in developing and executing marketing strategies.
• Strong analytical skills for measuring effectiveness of marketing activities.
• Excellent communication skills for stakeholder engagement.

Responsibilities

• Develop and implement marketing strategies for Hair Professional Canada brand.
• Collaborate with sales teams to inform marketing strategies.
• Manage budgets and ensure ROI targets are met.
• Measure effectiveness of marketing activities using data-driven insights.

Skills

Marketing strategy development

Collaboration with sales teams

Campaign development

Budget management

Data-driven performance analysis

Job description

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting‑edge technologies, you’ll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

• As the Trade Marketing Manager, you will be responsible for developing and implementing marketing strategies to strengthen the presence and visibility of the Henkel Consumer Brands- Hair Professional Canada brand portfolio within a specific channel.
• Develop and execute strategic marketing plans tailored to the trade channel to achieve business targets and annual business (KP) plans.
• Collaborate with sales teams to understand market dynamics, customer needs, and competitor activities to inform marketing strategies.
• Develops compelling marketing campaigns, channel specific promotions (with alignment from category), and POS materials that resonate with trade partners and drive sales growth.
• Build and maintain strong relationships with key stakeholders, including trade partners, distributors, and retailers.
• Manage budgets effectively, ensuring ROI and profitability targets are met.
• Measure and report on the effectiveness of marketing activities, using data-driven insights to continuously improve performance.
• Supports a customer centric approach that cultivates new client acquisition, client retention, organic growth, and market expansion.
• Find new opportunities and seek ways to improve processes to increase revenue, enhance promotional efficiency, and customer experience.