Trade Marketing Analyst – Forecasts & Growth

Lactalis Group; Toronto; On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Social advantages

Food donation

Free drinks

Years of Service Recognition Program

Social club

Job summary

Lactalis Canada, part of the Lactalis Group, is seeking an Associate Trade Marketing Manager to support the Trade Marketing Manager and divisional leadership. You will forecast, report on volume and net sales, and help execute pricing strategies while maximizing trade spend efficiency across a portfolio of brands.

You will collaborate with CS&D, Sales, Marketing, and Supply Chain to deliver KPIs, maintain reporting assets, and manage customer trade requests.

Qualifications

• University degree or college diploma.
• Minimum three years’ experience in sales and/or data analysis.
• Strong analytical, planning and communication skills (formal and informal presentation).
• Strong leadership skills and strategic thinking abilities.
• Project management skills.
• Ability to work effectively in a cross-functional team environment.
• Strong technical skill set in budget planning, investment analysis, and financial reviews.
• Proficient with SAP/BW, TPM, Microsoft 365 and PowerBI.
• Excellent written and verbal communication skills.
• Bilingual (English and French) an asset.

Responsibilities

• The Associate Trade Marketing Manager works collaboratively with customer sales teams & CS&D to understand elapsed and projected performance to ensure budget KPIs (primarily volume, net sales, margin contribution) are achieved.
• Completion of financial forecasting & reporting of volume and net sales to division management control and Trade Marketing Manager. This includes commentary on commercial performance versus budget/prior year/financial forecasts and net sales (pricing & accrual) validation at month end.
• Strong collaboration with S&OP stakeholders (supply chain, demand planning, operations, sales operations, customer sales etc.) ensuring communication & resolution of forecasting inaccuracies impacting production planning and supply planning guidelines are adhered to.
• Performing strategic analysis of data from TPM, BW, Nielsen & Numerator to provide insights and recommendations on risks & opportunities to deliver division KPIs (primarily volume, net sales, margin contribution, market share). Responsible for ad-hoc reporting as requested by Trade Marketing Manager.
• Responsible for maintenance of Trade Marketing reporting assets (e.g. Planogram Window Listing Trackers, Monthly Tracking KPI Dashboards, Projected Shortage Risks, Fill Rate Reports, LE Tracking etc.).
• Responsible for customer tactical trade requests & approvals (i.e. TPM approvals, incremental promotional funding, event fees, list price changes etc.).
• Assist Trade Marketing Manager with budget planning responsibilities such as volume building block & net sales consensus reviews with sales.
• Work cross-functionally with account sales, supply chain & customer service to reduce finished goods write-offs through fire-sale & donation process.

Skills

Analytical skills

Planning

Communication skills

Leadership

Cross-functional teamwork

Budget planning

Education

University degree or college diploma

Tools

SAP/BW

TPM

Microsoft 365

PowerBI

Job description

Lactalis Canada, part of the Lactalis Group, is seeking an Associate Trade Marketing Manager to support the Trade Marketing Manager and divisional leadership. You will forecast, report on volume and net sales, and help execute pricing strategies while maximizing trade spend efficiency across a portfolio of brands.

You will collaborate with CS&D, Sales, Marketing, and Supply Chain to deliver KPIs, maintain reporting assets, and manage customer trade requests.