Trade Development Manager

Monster Energy Canada ULC; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

A beverage company is seeking a Trade Development Manager in Montreal, responsible for managing distributor relationships, maximizing sales, and executing marketing strategies. The ideal candidate will have a Bachelor’s Degree in Business Administration and 1-3 years of relevant sales experience. Strong negotiation and management skills are essential for success in this dynamic role.

Qualifications

• 1–3 years of experience in sales.
• 1–3 years of experience in retail, wholesaler, or distributor sales environment.

Responsibilities

• Manage relationships with distributors and customers in the assigned territory.
• Maximize sale and distribution of company products in the assigned region.
• Train and coach distributor/bottlers sales force.

Skills

Sales experience

Distributor management

Negotiation skills

Market execution

Education

Bachelor’s Degree in Business Administration or related field

Tools

Microsoft Office

Job description

About Monster Energy

Forget about blending in. Thats not our style. We’re the risk takers, the trailblazers, the game‑changers. We’re raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It’s not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life

The main function of the Trade Development Manager (TDM) position is to open and maintain accounts for designated Company products utilizing a Company‑owned van and distributor target lists of accounts. The Trade Development Manager reports to the Eastern Region Manager (RM). This position will oversee and service the city of Montreal, its North Shore and Trois‑Rivières.

As a Trade Development Manager at Monster Energy, you will focus on achieving strategic and tactical sales and distribution goals for the brand portfolio. You’ll support the company’s business objectives by managing distributor and bottler business results within the Coca‑Cola Operating Unit for your assigned region or district. Success in this role will be driven by effective distributor management skills, strong fieldwork capabilities such as negotiation, visits, and market execution, and the development of robust relationships within your territory.

The Impact You’ll Make

• Manage relationships with the distributors and some customers in the assigned territory. Responsible for market execution in the territory in Traditional Trade and Modern Trade.
• Maximize the sale and distribution of all company products in the assigned region through the establishment and appropriate execution of local and national sales programs.
• Train and coach the distributor / bottlers sales force to engage them with the Monster brand and objectives.
• Ensure the execution of national and regional account strategies for all company products and achieve sales, profit and market share objectives for all national and regional accounts and / or programs.
• Monitor market / retailer activity to develop the most cost‑effective strategies in order to drive volume and profitability through increased penetration and promotion.
• Develop, manage and / or maximize partnerships to drive improved performance. Develop and use objective tools, information and feedback in order to establish region and area performance goals and results.
• Conduct business performance reviews with distributors / Bottlers in order to track, monitor and adjust efforts and produce desired outcomes in all key business segments.
• Work closely with National Sales and Regional Account Management Teams to understand and communicate customer programs and activities that impact their respective market.

Who You Are

• Prefer a Bachelor’s Degree in Business Administration or related field.
• Experience Desired: 1–3 years of experience in sales.
• Experience Desired: 1–3 years of experience in retail, wholesaler or distributor sales environment.
• Computer Skills Desired: Advanced user of Microsoft Office.