Territory Manager - Tri-Cities-Collingwood

Canopy Growth; Kitchener; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Car allowance

Extended health coverage

Job summary

Canopy Growth is seeking a Territory Manager for the Tri-Cities-Collingwood area to lead sales and community engagement in a remote role based out of Kitchener-Waterloo, ON. The role reports to the Regional Sales Manager and focuses on building customer relationships, data-driven selling, and local market leadership.

The position requires 5+ years in Sales or related fields, with a track record of meeting quotas and executing in-store and community initiatives.

Qualifications

• 5+ years of experience in Sales, Account Management, Category Management, or Trade Marketing.
• Proven track record of meeting or exceeding sales quotas and KPIs.
• Experience in beverage alcohol or adjacent CPG sectors is an asset; previous Brand Manager experience is a plus.
• Ability to work independently in a remote field sales capacity.
• Data-driven with familiarity of CRM systems.

Responsibilities

• Territory Management: Oversee accounts within the territory and establish Canopy Growth as a preferred partner.
• Brand Awareness & Engagement: Build brand recognition and drive community engagement in the market.
• Growth & Distribution: Identify and execute new distribution opportunities to maximize market share and visibility.
• Marketing Execution: Drive marketing initiatives to build consumer loyalty and accelerate sales growth.
• Stakeholder Education: Lead industry and brand education sessions for partners and retailers.
• Territory Administration: Maintain accurate account records and admin data.

Skills

Sales experience

CRM systems

Data literacy

Tools

CRM software

Job description

The Company

We are a leading global company committed to bettering lives through cannabis.

At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry.

We're looking for principled, driven people who want to do meaningful work and help shape what comes next. We invest in our people, support their growth and value the different backgrounds, experiences and perspectives they bring.

We believe the best of this industry is still ahead - and we intend to lead it there. Come join us.

The Opportunity

The Territory Manager, Tri-Cities-Collingwood is responsible for managing sales and community engagement activities in their assigned territory. This is an exciting fast paced Sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manor, is data and category driven, and has the ability to engage and influence the community. This role will report to the Regional Sales Manager.

Responsibilities

Selling & Influencing

• Territory Management: Oversee all accounts within the assigned territory, establishing the company as the preferred partner for key customers.
• Brand Awareness & Engagement: Build brand recognition and drive community engagement across the assigned market.
• Growth & Distribution: Identify and execute new distribution opportunities to maximize profitable market share, volume, visibility, and service.
• Marketing Execution: Drive marketing initiatives to build consumer loyalty and accelerate sales growth.
• Stakeholder Education: Lead industry and brand education sessions for key partners and retail stakeholders.
• Territory Administration: Maintain accurate, up-to-date account records and administrative data.

Key Performance Indicators (KPIs)

Achieve growth and operational targets across key performance areas:

• Volume and market share growth
• In-store merchandising standards and product placement
• Distribution reach and product quality standards
• Route plan compliance and call frequency requirements

Relationship Management

• Strategic Partnerships: Build and maintain long-term account relationships that align with the annual operating plan.
• Retailer Collaboration: Develop strong working relationships with store managers and frontline staff across all assigned retail locations.
• Compliant Promotion: Identify unique promotional opportunities within relevant regulatory frameworks.

Planning & Self-Management

• Sales Execution & Strategy: Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
• Budget & Expense Management: Allocate and track promotional and consumer budgets effectively to maximize ROI while remaining within financial and merchandising guidelines.
• Pipeline Development: Generate new sales leads, event partnerships, and local sponsorship opportunities.
• Local Initiatives: Facilitate community engagement, retailer-led training, and compliant product sampling.
• Schedule Optimization: Autonomously manage daily operations, including weekly and monthly call planning.

Experience & Qualifications

• Sales Experience: 5+ years of experience in Sales, Account Management, Category Management, or Trade Marketing.
• Track Record: Proven success in meeting or exceeding sales quotas and in-store execution KPIs.
• Industry Background: Experience in beverage alcohol or adjacent CPG sectors is considered an asset; previous Brand Manager experience is a plus.
• Territory & Remote Execution: Demonstrated ability to work independently in a remote field sales capacity.
• Customer-Centric Approach: Ability to translate consumer insights into actionable sales strategies.
• Data & Tech Literacy: Tech-savvy with comfortable navigating data-driven environments and CRM systems.
• Media Relations: Experience conducting local media interviews or serving as a brand spokesperson is an asset.
• Logistics & Travel Requirements: Clean driver's abstract and a willingness to travel within the territory.

Other Details

This is a full time remote position based out of Kitchener-Waterloo, ON

Benefits - extended health and dental coverage, paid vacation and participation in our employer-supported retirement savings program.

Salary - $75,000 - $85,000 + car allowance

#LI-Remote

Additional Information

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are