Technical Sales Associate

ventureLAB; Markham; On-site; CAD 70,000 - 90,000; Full time

Job summary

A technology company in Markham is seeking a Technical Sales Associate to drive sales in automotive and AgeTech markets. The role focuses on lead generation, relationship building, and collaboration across departments. Ideal candidates have experience in B2B tech sales and are comfortable with travel. The company offers a competitive salary, comprehensive health benefits, and opportunities for growth in a fast-paced environment.

Benefits

Competitive salary

Comprehensive health benefits

15 days of vacation

Hybrid work environment

Excellent mentorship opportunities

Qualifications

• Proven track record in B2B tech or automotive sales.
• Experience with complex solutions like sensors or radar systems.
• Strong ability to communicate technical concepts to various audiences.

Responsibilities

• Drive lead generation through outbound strategies.
• Manage accounts from initial contact to partnership.
• Collaborate with marketing on lead generation tactics.
• Represent Pontosense at industry events.

Skills

Outbound prospecting

Technical communication

Data-driven strategy

Relationship building

Complex solution sales

Tools

CRM software

Job description

Overview

What is Pontosense? Pontosense builds wireless sensors that measure really small movements (as small as a heartbeat) using radar technology. We have the most accurate sensor on the market, by a factor of 10,000x. We’re not just a little better – we’re 10,000x better. This means that we can see things more clearly and can analyze and catch issues quicker. Today, we serve many markets, but around the same use case: saving lives.

What makes us different We have founders with over 500 patents; prior to Pontosense, we built companies worth a total of $5B. Our companies make your iPhone, Starlink, Meta VR sets, and other technologies. With our factories, we can produce up to 700,000 units a month. You’ll not only be working with the best tech in this space but also with a team that supports growth and expansion.

What problem will you solve? Preventable incidents impact lives every day—whether it's a fall at home or a safety risk on the road. Traditional solutions like wearables and cameras often fall short, lacking accuracy or ease of use. Our RADAR technology, with 10,000x the precision of existing products, is transforming industries by providing seamless, non-intrusive monitoring that enhances safety and protection.

As our Technical Sales Associate, you'll play a pivotal role in bringing this groundbreaking technology to the forefront of the automotive and AgeTech markets. By connecting with leading enterprise clients, you'll help them integrate our RADAR solutions to solve real-world safety challenges without compromise on accuracy, privacy, or usability.

What you’ll do

• Drive top-of-funnel lead generation through outbound prospecting, targeted campaigns, and strategic networking in the automotive and AgeTech markets.
• Build meaningful relationships with enterprise-level prospects by conducting high-impact discovery calls that identify technical challenges, business needs, and areas for value alignment.
• Manage accounts from first contact to long-term partnership, ensuring a seamless experience across pre-sales, implementation, and ongoing support.
• Work cross-functionally with marketing to design and execute lead generation strategies that resonate with mid-to-senior level decision-makers.
• Research, segment, and prioritize high-potential accounts within automotive OEMs, suppliers, and AgeTech organizations to ensure focused outreach and personalized engagement.
• Leverage CRM tools to manage a healthy sales pipeline, track outreach performance, and refine conversion strategies.
• Translate complex technical capabilities into compelling business value propositions by partnering with our product and engineering teams.
• Represent Pontosense at industry events, virtual panels, and forums to build thought leadership and generate qualified inbound interest.
• Share feedback with internal teams on industry trends, competitor positioning, and evolving customer needs to inform product and go-to-market strategy.

Note: This role requires frequent travel to Michigan, especially to support key automotive accounts. Candidates must be comfortable with regular travel across the border.

Who you’ll work with

This role reports to our VP of Enterprise and Strategic Partnerships, Travis and will collaborate closely with our Projects Team.

You’ll do well if you

• Thrive in a fast-paced, high-growth environment where autonomy and initiative are valued.
• Are curious and love learning about complex technical products and even more so, love helping others understand them.
• Are energized by outbound prospecting, especially when targeting hard-to-reach senior decision-makers in enterprise environments.
• Can confidently communicate technical information to both technical and non- technical audiences.
• Have a track record of hitting or exceeding pipeline and revenue goals in a B2B tech or automotive sales environment.
• Bring experience selling complex solutions such as sensors, radar systems, or other electrical components to technical buyers.
• Are data-driven and use CRM tools not just to track activity, but to optimize strategy.
• Enjoy collaborating across departments to strengthen go-to-market efforts.

It’s not you, it’s us – you won’t fit in if you

• Prefer to work in isolation rather than collaborating with cross-functional teams.
• Focus on short-term wins without considering the long-term relationship or strategic value.
• Resist feedback or are unwilling to adapt your approach based on new insights or challenges.

We believe everyone is capable. Finding the right fit between the company, the role, and the culture is key to your happiness and success.

Company advantages

• Join an innovative, fast-growing technology company disrupting the industry.
• Be part of a small, tight-knit team where creativity, risk-taking, and impact are encouraged.
• Competitive salary and benefits, including comprehensive health benefits, 15 days of vacation, and a hybrid work environment.
• Excellent mentorship and growth opportunities within the company.

Our Commitment

At Pontosense, we are committed to creating a workplace that is inclusive and accessible to all. We value diversity and believe that everyone deserves an equal opportunity to succeed.

If you have a disability or special need that requires accommodation during the hiring process, please let us know. We will work with you to make the necessary accommodations to ensure a fair and positive experience for all applicants.

We strive to provide accessible communication and technology for our employees and customers and always look for ways to improve. If you have any feedback or suggestions on how we can improve accessibility in our workplace, please don't hesitate to contact us.

We are proud to be an equal opportunity employer and welcome candidates from all backgrounds to apply for open positions at our company.

3600 Steeles Ave. E
Room E171, Markham,
ON, L3R 9Z7