Technical Product Marketing Manager

110 salesforce.com Canada Corporation; Toronto; On-site; CAD 107,000 - 147,000; Full time

Job summary

Salesforce, Inc. is seeking a Technical Product Marketing Manager in Ontario to turn roadmaps into compelling demos.

You will design end-to-end product demos, translate functionality into visual narratives, and partner with product management, marketing, and sales engineering to scale demo creation across regions. The ideal candidate has 5+ years in technical product marketing or related roles, CRM/ERP experience, and expertise in demo development with a strong data-driven mindset.

Qualifications

• 5+ years in technical product marketing or related roles.
• Enterprise application experience with CRM/ERP is preferred.
• Strong end-to-end demo-building capabilities.
• Data-driven decisions with measurable marketing goals.
• Experience with AI tools (Claude, ChatGPT) and marketing assets.

Responsibilities

• Design and build product demos end to end with screens and workflows.
• Translate roadmap and product functionality into visual demo narratives.
• Maintain demo environments reflecting shipped product.
• Create scalable templates for demos across regions.
• Use AI tools to speed up demo creation and personalization.
• Collaborate with Sales Engineering and cross-functional teams.
• Develop GTM demo assets and enablement materials.
• Track AI trends and translate them into new demo concepts.

Skills

5+ years in tech product marketing

Demo-building end-to-end

Exec-facing presentation skills

Data-driven decision making

AI tools experience (Claude, ChatGPT)

Marketing assets creation (Figma, demo

Education

Bachelor's degree

MBA or equivalent experience desirable

Tools

Figma

Premiere/Camtasia/Final Cut

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

We’re looking for a Technical Product Marketing Manager who builds the story visually, not just writes it. You’ll take Slack’s roadmap and technical capabilities and turn them into working demos: real screens, real click paths, real use cases that show rather than tell what Slack can do. You’ll partner with Product Management and Product Marketing launch team to understand new functionality deeply enough to build it into a demo environment yourself, and you’ll work with Sales Engineering to make sure technical sellers have new, compelling ways to bring Slack to life in front of customers. Beyond building individual demos, you’ll think about how we scale demo creation across a growing product and team, finding ways to make demos faster to build, easier to maintain, and consistent across sellers and regions. You’ll also explore how AI tools themselves can reshape the way we tell our story, using them to prototype faster, personalize demos for specific customers, and push our storytelling into new formats.

What You'll Actually Be Doing

Design and build product demos end to end, including screens, workflows, and click paths grounded in real customer use cases. Translate roadmap and product functionality into visual demo narratives that make complex capabilities easy to see and understand. Maintain and evolve demo environments so they reflect shipped product accurately and reliably. Build repeatable systems and templates that let demos scale efficiently across sellers, regions, and use cases. Use AI tools to speed up demo creation, personalize demos for specific audiences, and experiment with new storytelling formats. Partner with Sales Engineering to give technical sellers new, hands‑on ways to showcase Slack’s capabilities. Partner with cross‑functional marketing teams, developing GTM demo assets to promote across surfaces Develop technical enablement materials, FAQs, and training that help sellers speak confidently to how the product actually works. Track emerging AI and technology trends and translate them into new demo concepts and keynote moments.

You're Our Person If...

• 5+ years in technical product marketing, product management, or solution engineering at a high‑tech company
• Enterprise application experience (CRM, ERP, customer service, etc.)
• Deep demo‑building expertise end‑to‑end, from narrative to technical execution
• Strong exec‑facing presentation skills
• Uses data and analytics to drive decisions, with a proven track record of setting and delivering against measurable marketing goals
• Experience building with Frontier and other AI tools (Claude, ChatGPT, etc. - and other creative editing tools)
• Experience building marketing assets: Figma product visuals, demo videos, event/webinar content
• Bachelor’s degree required; MB or equivalent experience highly desirable.

Even Better If...

• Video editing (Premiere/Camtasia/FinalCut)
• Salesforce Product Experience

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. For Ontario‑based roles, the base salary hiring range for this position is CAD 107,200 to CAD 147,400 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable. This posting is to fill a vacancy on our team, unless otherwise noted. We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.