Team Lead - Brand Ambassador

Brand Momentum; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing company in Toronto is seeking two experienced Team Leads for a sampling activation at Union Station. Responsibilities include overseeing operations, supervising Brand Ambassadors, and managing consumer interactions. Ideal candidates have at least one year of experience, are comfortable lifting, and have strong communication skills. Rate is $26 – $28 per hour for a short-term contract from November 26 to December 2, 2025.

Qualifications

• Minimum 1 year of Team Lead or Supervisory experience in brand activations or experiential marketing.
• Comfortable lifting up to 40 lbs and managing event logistics.
• Valid G-Class driver’s license with a clean driving abstract.
• Must be 25+ years old to drive a rented vehicle.
• Strong leadership, communication, and organizational skills.

Responsibilities

• Oversee daily set-up, execution, and teardown of the kiosk space.
• Supervise a team of 4 Brand Ambassadors and 2 back-ups.
• Drive, load, and unload activation assets and products as needed.
• Participate in sampling and consumer engagement.
• Manage consumer flow and line organization.
• Send daily motivational and reminder messages to the team.
• Coordinate staff breaks and call in back-up staff as required.
• Complete daily wrap reports of samples and consumer feedback.
• Communicate daily with Account Lead.

Skills

Leadership skills

Communication skills

Organizational skills

Event logistics management

Customer engagement

Job description

Brand Momentum is looking for Team Leads in Toronto for two of our clients (Batiste and Hero).

Overview

We are seeking two experienced Team Leads to oversee a week-long co-branded sampling activation for Hero Cosmetics and Batiste at Toronto’s Union Station. The Team Leads will alternate shifts throughout the program to ensure seamless on-site operations, staff management, and an engaging consumer experience. Team Leads will work 3 days each (rotating schedule) between November 26 – December 2, 2025, ensuring full coverage throughout the activation.

Location: Union Station Kiosk – 65 Front St W, Toronto, ON M5J 1E6

Program Dates: November 26 – December 2, 2025

Pay Rate: $26 – $28/hour (based on experience)

Employment Type: Short-term contract

Training Schedule

Thursday, November 20, 2025 from 2:00 PM – 3:00 PM, In-person at the BMI Office

Range of Hours

• Wednesday, Nov 26 – 4:30 AM to 5:30 PM
• Thursday, Nov 27 – 5:00 AM to 5:30 PM
• Friday, Nov 28 – 8:30 AM to 8:30 PM
• Saturday, Nov 29 – 8:30 AM to 8:30 PM
• Sunday, Nov 30 – 8:30 AM to 8:30 PM
• Monday, Dec 1 – 5:00 AM to 6:00 PM

Key Responsibilities

• Oversee daily set-up, execution, and teardown of the kiosk space
• Supervise a team of 4 Brand Ambassadors and 2 back-ups, including scheduling and communication
• Drive, load, and unload activation assets and products as needed (vehicle provided)
• Participate in sampling and consumer engagement, ensuring consistent brand messaging
• Manage consumer flow and line organization in a high-traffic environment
• Send daily motivational and reminder messages to the team pre-shift
• Coordinate staff breaks and call in back-up staff as required
• Complete daily wrap reports, including sample counts, impressions, consumer feedback, and photos
• Communicate daily with Account Lead

Qualifications

• Minimum 1 year of Team Lead or Supervisory experience in brand activations or experiential marketing
• Comfortable lifting up to 40 lbs and managing event logistics
• Valid G-Class driver’s license with a clean driving abstract
• Must be 25+ years old to drive a rented vehicle
• Strong leadership, communication, and organizational skills
• Positive, proactive, and confident in fast-paced, high-traffic environments

Working Conditions

• The position may involve working outdoors in various weather conditions.
• Team Leads will be responsible for driving a rented vehicle to transport products and assets between Wild Card Promo Warehouse (Mississauga, ON) and Union Station. Note: Team Lead may not have access to the vehicle daily and may need to arrange their own transportation to the site.

About Brand Momentum

Brand Momentum is a nationally integrated leader in Sales, Marketing, and Retail, with headquarters in Toronto. We foster authentic and enduring human connections across the nation. As a three-time winner of Canada's Top 100 Best Workplaces® and one of Canada's fastest-growing companies, we take pride in our commitment to “Goodness,” a core value that permeates everything we do.

Our Commitment

• Enduring Success: We are not just about achieving success; we're about sustaining it. As a market leader in quality and innovation, we foster a fun culture where both employee and client aspirations can be realized.
• Delivering on Promises: We are passionate about delivering on our promises to both clients and our people. Our innovative approach ensures we consistently provide exceptional value and flexibility, always striving to exceed expectations.
• Core Values: Our commitment to integrity, respect, empowerment, and fun is woven into the fabric of our company. We believe in fostering a responsible and flexible work environment that allows our team members to thrive.
• Sustainability: We prioritize sustainable suppliers and work with vendors and clients to offset the environmental impact of our programs, contributing to a greener future.
• Diversity and Inclusion: We are dedicated to fostering a culturally diverse workplace. We value diverse perspectives and are committed to building a team that celebrates individual backgrounds, experiences, and talents. We believe in the power of diversity to drive stronger, more innovative outcomes.