Supervisor, Digital Investment & Activation

Horizon Media; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Toronto is looking for an experienced manager to oversee digital media strategies. This role involves team leadership, fostering client relationships, and developing innovative media approaches. The ideal candidate will have over 3 years of digital media experience, strong communication skills, and a passion for leading and coaching. This position offers opportunities for growth within a dynamic work environment.

Qualifications

• 3+ years of digital media experience, preferably with client experience.
• Advanced negotiation skills and understanding of media plans.
• Ability to manage teams and delegate effectively.

Responsibilities

• Oversee junior team members and manage expectations.
• Develop media strategies and lead client presentations.
• Foster strong relationships with clients and vendors.

Skills

Digital media experience

Communication skills

Problem solving

Team management

Detail-oriented

Tools

Microsoft Office Suite

Media buying tools

Ad servers (DCM, Double Verify)

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. Horizon is known for its highly personal approach to client service and consistently named to Best Places to Work lists. We strive for an environment where employees feel welcomed, safe and empowered.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

Team Management and Delegation – 25%

• Oversee junior team members, and manage expectations with team leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
• Manage and develop junior team member(s), contributing to growth plans and career goals
• Manage performance reviews: sharing strengths and weaknesses, providing clear next steps for growth, and suggest training opportunities
• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
• Provide ongoing education and training on best practices, media principles, and industry at large to junior team
• Participate in interview process for junior team members’ roles
• Guide team in ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success

Digital Media Strategy – 20%

• Develop and articulate media strategies as it pertains to digital planning and buying, setting the team up for success in building tactical plans
• Lead team alongside Associate Director and Director in creation of strategy/tactical recommendation materials for client presentations
• Incorporate data from Horizon Media’s planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
• Take lead in creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
• Monitor trends, tools, opportunities and applications within digital environments, and apply that knowledge to campaign strategy and client goals

Relationship Management – 20%

• Foster strong, mutually beneficial relationships, building trust and accountability with Horizon Media departments to facilitate problem solving and collaboration with clients and vendors
• Apply knowledge of current/previous clients’ business and industry to enhance and further relationships
• Act as key resource and trusted partner for clients (campaign updates, creative needs, POVs on industry changes)

Media Negotiating & Buying – 15%

• Manage RFP creation and review of partners/site responses, acting as point of escalation for partner negotiations
• Provide final sign off on insertion orders within internal systems tool and ensure accuracy of plan details
• Act as a resource for the team during the planning process
• Spearhead collaboration with other Horizon Media teams towards 360 partnerships, incorporating relevant extensions
• Initiate and guide team collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams

Campaign Management & Execution – 10%

• Ensure proper protocol for trafficking and site tagging is followed by junior team members
• Provide final sign off on specs documents and confirm all materials are received from creative agency
• Ensure that all execution and campaign post-launch information is compiled in a timely fashion
• Act as resource for junior team members on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety

Reporting & Analysis – 10%

• Act as primary resource for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across display, mobile, social and video
• Encourage junior team members to draw data-based conclusions that illustrate the why behind performance and map back to digital strategy
• Responsible for accurate delivery of all dashboards and insights to the client

Who You Are

• A strong writer, communicator and presenter
• A left and right brain thinker
• A collaborative, team-oriented manager with strong delegation and organization skills; able to manage up & down
• A problem solver with foresight and the ability to develop creative solutions
• Detail oriented with commitment to follow through
• Nimble and flexible to succeed in a fast-paced environment
• A strong team player, willing to roll up their sleeves
• Interested in the digital landscape and a desire to innovate and keep up with trends
• Excited to lead and coach team members
• An advocate for and supporter of Diversity, Equity and Inclusion

Preferred Skills & Experience

• 3+ years previous digital media experience, preferably with direct client experience
• Strong grasp of various channels and buying methods (video, display, programmatic, social)
• Familiarity with marketing principles, analytics and concepts
• Advanced skills within Microsoft Office Suite and media buying tools
• Honed skillset in negotiating and constructing digital media plans, understanding of planning, buying & activation
• Mastery of third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)
• Effective verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients
• Leadership and supervisory experience in terms of developing media professionals

Certificates, Licenses and Registrations

There are no requirements for certificates, licenses and registrations

Physical Activity and Work Environment

There are no requirements for physical activity and work environment

The statements herein are intended to describe the general nature of work and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel. They are subject to change at the discretion of the employer.

Accommodations: Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email [e-mail]