Strategist, Influencer Marketing

Viral Nation; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A dynamic social media agency is seeking a Strategist to conceptualize and build comprehensive social media campaigns for various clients. The role requires a deep understanding of social media strategies, a minimum of 3 years of experience, and the ability to collaborate with diverse clients. Candidates should possess a relevant degree and a strong proficiency in major platforms like Instagram, TikTok, and Facebook. This position emphasizes innovative thinking and effective communication to drive brand growth in a fast-paced environment.

Qualifications

• Minimum of 3 years of professional experience with strategy and social media platforms, agency experience preferred.
• Experience and deep understanding of major social media platforms.
• Experience growing brands on social media.

Responsibilities

• Participate in campaign development, deployment tactics, and proactive strategic social media planning.
• Develop brand platforms for clients across various business categories.
• Work with clients to develop social voice and strategies.

Skills

Social media strategy

Market research

Campaign development

Brand development

Proficiency in Instagram, TikTok, Facebook, Twitter, YouTube

Education

University degree or college diploma in marketing, business, public relations, or communications

Tools

Social media management tools

Analytical tools

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We’re looking for a Strategist to conceptualize and build full social media campaigns for a variety of our clients. In this role you'll use your extensive knowledge of social media, the latest trends, and research data to elevate campaign and brand strategies for our clients. You’ll play a crucial role in helping to chart the path forward for our clients and deliver on larger, more exciting solutions for them.

What You’ll Do Here:

• Participate in campaign development, deployment tactics, and proactive strategic social media planning
• Develop the guiding brand platform (ex. positioning & narrative direction, core values, tonal direction, & brand personality) for clients across a various and wide ranging list of business categories
• Performing qualitative market research and directing quantitative research when required
• Work with clients to develop the organization's social voice and persona, provide social media consultation, and campaign specific social strategies for organic and paid social
• Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity
• Experience creating Social Media Playbooks and Social Media best practice protocols
• Identify gaps and opportunities in content plans for new & existing clients
• Extensive experience and knowledge with Instagram, TikTok, Facebook, Twitter, YouTube, etc.
• Remain on the pulse of social media trends, ecosystem changes, and best practices to optimize strategies and educate the larger Viral Nation community
• Ability to decipher information using data & measurement tools
• Involvement in new business pitch presentations

You’ll Need To Have;

• Minimum of 3 years of professional experience with strategy and social media platforms - agency experience preferred
• Experience and a deep understanding using Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter
• Knowledge and understanding of many key industries (CPG, Gaming, Tech, Retail). Experience working with Beauty clients is preferred
• Ability to write an informative brief that clearly and confidently articulates vision and process
• Ability to translate direction from internal leadership and external clients into social media strategies and deliverables
• Responsive and available to meet the demands of clients across multiple time zones
• Proficiency with social media management and analytical tools
• Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience
• Experience growing brands on social media

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.