Staff Product Manager, Marketplace Performance

Affirm; Canada; Remote; CAD 100,000 - 130,000; Full time

Job summary

A financial technology company is seeking a Staff Product Manager for Marketplace Performance. This role involves leading product strategy to enhance merchant growth and deliver actionable insights. The ideal candidate has over 6 years of experience in product management, ideally in marketplaces or performance marketing. The position is remote-friendly, offering competitive benefits and a commitment to inclusivity.

Benefits

Health care coverage

Flexible Spending Wallets

Competitive vacation and holiday schedules

Employee stock purchase plan

Qualifications

• Experience ideally in marketplaces, ads, performance marketing, or affiliate ecosystems.

Responsibilities

• Lead product strategy for Merchant Performance Growth.
• Build Merchant Intelligence & Enablement capabilities.
• Drive Attribution & Trust.
• Partner with engineering and data science.
• Collaborate closely with partnerships, analytics, and design.
• Define clear metrics tied to incremental GMV, merchant ROI, and retention.

Skills

Merchant-first mindset

Strategic execution

Analytical rigor

Cross-functional leadership

End-to-end product ownership

Autonomy

Education

6+ years of product management experience

Job description

Staff Product Manager, Marketplace Performance

Remote Canada

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We’re looking for a strong product manager who is passionate about building products that help merchants grow their business and see our marketplace as a high-value, strategic channel. You will join the Marketplace team, which is responsible for delivering performance growth, transparency, and trust to merchants so they can confidently invest, scale, and succeed on our platform.

In this role you are responsible for defining and driving the product strategy for merchant performance growth, intelligence, and attribution. You’ll work closely with engineering, data science, design, and partnerships to build tools and systems that improve traffic quality, empower merchants with actionable insights, and deliver trusted attribution and reporting. Your work will directly impact how merchants perceive and expand their relationship with our marketplace, ultimately driving long-term supply health and incremental GMV.

What you’ll do

• Lead product strategy for Merchant Performance Growth, giving merchants meaningful levers (campaign tools, traffic quality controls, creative/placement options) to actively improve outcomes and scale investment and drive 10x partner revenue.
• Build Merchant Intelligence & Enablement capabilities, including performance dashboards, actionable insights, predictive demand signals, and reporting that empowers both merchants and our partnerships team.
• Drive Attribution & Trust by developing reliable tracking, automated link validation, and incrementality models that prove merchants are achieving true ROI from the channel.
• Partner with engineering and data science to improve traffic quality and relevance, ensuring clicks sent to merchants are high-intent and more likely to convert.
• Collaborate closely with partnerships, analytics, and design to make sure merchants experience the platform as a trusted, high-performance acquisition channel.
• Define clear metrics tied to incremental GMV, merchant ROI, and retention; prioritize initiatives based on their impact on merchant trust and long-term supply health.

What we look for

• Merchant-first mindset: You deeply understand merchant goals (incremental revenue, ROI, scalability) and design solutions that map back to them.
• Strategic execution: Experience creating clarity in ambiguous spaces, building 0→1 products, and scaling mature systems.
• Analytical rigor: Comfort with funnels, attribution, incrementality, and using data to size opportunities and guide prioritization.
• Cross-functional leadership: Proven ability to influence and align with engineering, data science, partnerships, PMM and design.
• End-to-end product ownership: Track record of shipping complex products with measurable impact on revenue or growth.
• Autonomy: Comfortable driving initiatives independently while collaborating across multiple teams.
• Experience: 6+ years of product management experience, ideally in marketplaces, ads, performance marketing, or affiliate ecosystems.

We believe it’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

Affirm is remote-first; the majority of roles are remote and you can work almost anywhere within the country of employment. Some roles may require occasional office presence.

We offer competitive benefits anchored to our core value of people come first, including:

• Health care coverage - Affirm covers all premiums for you and your dependents
• Flexible Spending Wallets - stipends for Technology, Food, Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules
• ESPP - Employee stock purchase plan

We are committed to an inclusive interview experience. Reasonable accommodations are available for candidates with disabilities.