Sr. Staff Data Scientist - Ads Measurement, Signals, Privacy

Leyla; Toronto; Hybrid; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Global benefits

Family planning support

Mental health & coaching

Medical benefits

Job summary

Reddit is seeking a Senior Staff Data Scientist to lead the scientific strategy behind ads measurement and signal systems. This role centers on proving advertiser value, improving signal quality, and building privacy-aware measurement for impactful outcomes.

You will architect the next generation of measurement, drive experimental design at scale, and mentor teams across product and engineering to shape the future of ads data science.

Qualifications

• Advanced degree or equivalent experience in a quantitative field.
• 10+ years in data science or related quantitative roles.
• Deep expertise in ads measurement, experimentation, and causal inference.
• Proven ability to lead complex, cross-functional problems with business impact.
• Strong skills in metrics, evaluation frameworks and decision systems.

Responsibilities

• Define long-term vision for ads measurement, identity, attribution, and privacy.
• Lead cross-pillar measurement strategy and validate lift and attribution.
• Build frameworks for trusted measurement and evaluation.
• Advance experimentation, lift methodologies, and scalable diagnostics.
• Connect signals, identity and ranking outcomes to improve CPA/ROAS.
• Mentor senior data scientists and raise technical standards.

Skills

Statistical modeling

Experimental design

Causal inference

SQL

Python

R

Data storytelling

Education

Advanced degree in Statistics, Economics, Mathematics, CS or related field

Tools

SQL

Python

R

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

Reddit’s Ads Data Science team is looking for a Senior Staff Data Scientist to lead the scientific strategy behind Reddit’s ads measurement and signal systems. This role sits at the center of how Reddit proves advertiser value, improves signal quality, builds privacy-aware measurement systems, and connects ads exposure to real advertiser outcomes.

As a Senior Staff Data Scientist for Ads Measurement, you will be the principal architect of our technical vision and the driving force behind the next generation of our measurement ecosystem. In a landscape rapidly shifting due to privacy regulations, browser changes, and evolving platform dynamics, you will spearhead innovation across experimental design (incrementality/lift), identity, signals, and privacy-safe 1P/3P measurement.

This is a high-visibility, high-impact role requiring a rare blend of deep experimentation & causal inference expertise, strategic foresight, and the ability to influence cross-functional executives and industry standards. You will not just adapt to the changing ad-tech environment, you will redefine how we measure value.

Responsibilities

• Technical Vision & Strategy: Define the long-term data science vision & strategy across ads measurement, signal quality, identity, attribution, and privacy. Establish how Reddit should evaluate advertiser value, measurement quality, and signal utility across first-party and third-party products.
• Set the Cross-Pillar Measurement Science Strategy:Define the long-term data science strategy across ads measurement, signal quality, identity, attribution, and privacy. Establish how Reddit should evaluate advertiser value, measurement quality, and signal utility across first-party and third-party products.
• Build Trusted Measurement and Evaluation Frameworks:Create rigorous frameworks for validating lift, attribution, identity quality, modeled conversions, signal loss recovery, and privacy-aware measurement. Define ground truth, objective functions, quality metrics, guardrails, and decision frameworks that guide product and engineering investments.
• Advance Experimentation and Causal Inference at Scale:Lead the evolution of Reddit’s experimentation and lift methodologies across Brand Lift, Conversion Lift, Split Testing, and emerging measurement products. Improve study quality, reduce bias and contamination, and develop scalable diagnostics for experiment health, feasibility, and interpretability. Partner with Ads Engineering to operationalize complex causal models, ensuring that scientific methodologies are not only accurate but also performant, scalable, and resilient in high-throughput production environments.
• Connect Signals, Identity, and Ranking Outcomes:Quantify how signal quality, match rates, identity resolution, modeled conversions, and privacy changes affect bidding efficiency, CPA, ROAS, and advertiser outcomes. Partner with modeling and ranking teams to translate measurement improvements into performance gains.
• Guide Privacy-Aware Ads Measurement:Lead a privacy-first measurement paradigm, positioning Reddit as a market leader in trusted advertising by recovering signal utility through compliant modeling.
• Create Durable Data Science Infrastructure and Standards:Lead cross-org efforts to define reusable methodologies, dashboards, scorecards, and best practices. Build repeatable systems that improve how Ads DS evaluates launches, monitors regressions, sizes opportunities, and communicates impact.
• Influence Senior Cross-Functional Strategy:Partner with senior leaders across Product, Engineering, Sales, Marketing Science, Legal/Privacy, and Ads leadership to shape roadmap decisions. Translate complex scientific tradeoffs into clear business and product recommendations.
• Uplevel the Data Science Organization:Mentor Staff and Senior data scientists, sponsor high-impact technical work, and raise the bar for causal inference, measurement science, identity evaluation, data quality, and cross-functional decision-making across Ads DS.

Qualifications

Required

• Advanced degree in Statistics, Economics, Mathematics, Computer Science, Operations Research, Physics, or a related quantitative field, or equivalent industry experience.
• 10+ years of industry experience in data science, applied science, economics, statistics, or a related quantitative role.
• Deep expertise in ads measurement, experimentation, causal inference, attribution, marketplace measurement, or ads optimization.
• Proven track record leading ambiguous, cross-functional, multi-pillar problem spaces with measurable business impact.
• Strong command of statistical modeling, experimental design, causal inference, and measurement methodology.
• Experience defining metrics, evaluation frameworks, quality guardrails, and decision systems for complex products.
• Demonstrated ability to balance long-term strategic vision with hands-on execution of complex technical ideas.
• Advanced proficiency in SQL and Python or R.
• Ability to influence senior product, engineering, and business leaders through clear technical judgment and communication.
• Demonstrated ability to mentor senior ICs and improve technical standards across a data science organization.
• Demonstrated agility in adopting AI tools to amplify your personal output, turning complex methodologies into working prototypes with modern speed and efficiency.

Preferred

• Experience with ads identity, conversion modeling, signal loss, modeled conversions, match-rate optimization, or identity graph evaluation.
• Experience with lift measurement, brand lift, conversion lift, incrementality testing, MMM, MTA, or third-party measurement partnerships.
• Experience working on privacy-constrained measurement, clean rooms, aggregation, consent-aware systems, or privacy-preserving modeling.
• Experience partnering with ranking, bidding, or machine learning teams to connect measurement quality to optimization outcomes.
• Familiarity with two-sided marketplaces, auction systems, performance advertising, or advertiser-facing measurement products.
• Experience building durable internal frameworks, training programs, scorecards, or methodology standards adopted across an organization.

Benefits:

• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Comprehensive Medical Benefits & Health Care Spending Account
• Registered Retirement Savings Plan with matching contributions
• Income Replacement Programs
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

#LI-Remote

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.