Sr. Social Media Coordinator – Contract until 2027

Mattel, Inc.; Montreal West; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading global toy company is seeking a Sr. Coordinator – Social Media in Montreal. This role involves leading social media strategies, developing engaging content, and managing influencer relationships. The ideal candidate has 3-5 years of experience and is proficient in both English and French. They will work collaboratively within the marketing teams to enhance brand engagement across social platforms. The company is committed to inclusive hiring and values diverse perspectives.

Benefits

Benefits included until February 2027

Inclusive workplace culture

Career development opportunities

Qualifications

• 3-5 years of experience in communication and social media.
• Strong understanding of social media and content best practices.
• Excellent written and verbal communication skills in English and French.

Responsibilities

• Lead strategic planning and management of social media activities.
• Develop and manage content calendars and community engagement.
• Analyze performance data to optimize social media efforts.

Skills

Social Media Management

Content Creation

Influencer Engagement

Analytical Skills

Bilingual Communication

Education

Bachelor’s degree in marketing or communications

Tools

Microsoft Office Suite

Adobe Creative Suite

Dash Social

WorkFront

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Contract Until February 2027 - Including Some Benefits.

The Integrated Marketing Communications (IMC) team functions like a best-in-class internal agency. IMC is dedicated to a simple but ambitious vision – crafting the best marketing and advertising in the world. It’s mission – create audience-first, idea-led, omnichannel, globally aligned campaigns.

Job Description

Mattel is seeking a Sr. Coordinator – Social Media to join our Account Management team, based in Montreal. This position will lead the strategic planning, development, ongoing execution, and management of social media, creator and influencer activities on behalf of the Building Sets Portfolio. The role will support the business objectives and evolve our digital footprint, emphasizing engagement, conversion, and strong integration across the brand’s marketing campaigns and product launches. You will develop original content, collaborate with creators, and suggest creative ways to attract more customers and promote our brands. You are a highly motivated, creative individual with experience and a passion for connecting with current and future customers.

That passion comes through as you engage with followers and creator communities daily, with the goal of turning fans into customers.

What Your Impact Will Be

• Co‑Develop the social media and influencer strategy, social media campaigns and tactical plans from beginning to implementation to support Mattel Building Set brands marketing efforts on social channels, creating opportunities to drive consumers towards the path of purchase and to meet aligned KPIs;
• Present social media and influencer strategies, analyses, and key learnings regularly to leadership and various stakeholders;
• Build relationships and collaborate internally (i.e., marketing, marcom, creative, media, PR, legal, etc.) and externally (i.e., agencies);
• Co‑develop influencer briefs and work closely with agency partners on strategy, planning, and execution;
• Innovate, oversee, and manage content creation, including creating detailed shot lists and briefs for creative teams and influencer partners;
• Engage directly with our online community and influencer partners and build relationships with creators and ambassadors to strengthen brand advocacy and authenticity;
• Support the development and execution of influencer and content creator programs (paid and earned), coordinating with agencies and internal teams on creator selection, briefing, content reviews, and approvals;
• Read, write and edit copy, reviewing and routing written and visual assets for approval to internal stakeholders, and ensuring that all content is aligned with the social and marketing voice;
• Create & manage content calendars, posting, community and asset management;
• Partner with media team to define and develop recommendations for supporting digital content;
• Define and develop comprehensive performance goals to optimize social media efforts daily, while leveraging learnings and adapting to them;
• Actively monitor social media channels, determining when and how to engage and escalates accordingly;
• Identify trends, relevant news, influencers, and other opportunities in the social media space, helping to increase share of voice and sustain brand affinity and loyalty;
• Seek out top influencers for content and work collaboratively across all teams to cultivate relationships with those influencers - both digitally and in‑person;
• Analyze campaign and activation results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies, as well as develop frameworks to help refine strategies;
• Track and report performance of social media programs on an on‑going basis to establish best practices, while comparing against internal and industry benchmarks;
• Provide actionable feedback loops to marketing, PR, and creative based on data and community trends.

Qualifications

What We’re Looking For:

• Bachelor’s degree in marketing, communications, or a related field preferred
• 3‑5 years of experience in combined communication, social media and content creation;
• Strong understanding of social media landscape, influencer ecosystems and content creation best practices;
• Excellent written and verbal communication skills in English and French;
• Collaborative, creative and adaptive work style;
• Analytical mindset; comfortable tracking and interpreting performance data to create recommendations;
• Strong organizational skills and attention to detail; ability to manage multiple priorities;
• Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content;
• Must be skilled in Microsoft Office (Word, Excel, PowerPoint);
• Experience with CMS platforms such as Dash Social, WorkFront, and Adobe Creative Suite are a plus;
• A mix of agency and client‑side experience is highly preferred;
• Demonstrated a mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance‑driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Equal Opportunity Employer

Mattel is an Equal Opportunity Employer where we want you to bring authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.