Sr. Product Marketing Manager, Emerging Technologies

Autodesk; Montreal; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading software company in Montreal seeks a Senior Product Marketing Manager to develop marketing strategies and product messaging for its AI capabilities. The role requires extensive B2B SaaS experience and a strategic mindset to foster customer engagement. Join a dynamic team to shape innovative solutions that impact the market.

Qualifications

• 8+ years of experience in product marketing within a matrixed B2B SaaS organization.
• Deep understanding of B2B SaaS platforms and AI business impact.
• Proven experience in creating sales enablement materials.

Responsibilities

• Develop and execute product marketing strategies for Autodesk AI and emerging technologies.
• Create compelling product messaging that resonates with target audiences.
• Conduct market research to inform product marketing strategies.

Skills

B2B SaaS experience

Product marketing strategies

Digital marketing, SEO, social media

Market research and analysis

Collaborative skills

Content creation

Data-driven decision making

Interpersonal communication

Strategic planning

Education

Bachelor’s degree

Advanced degree

Job description

Position Overview

As a Senior Product Marketing Manager for emerging technologies, you will work closely with product management, strategy, research, sales, and customer success teams to ensure ongoing successful releases and adoption of our Autodesk AI capabilities. You will work to understand market needs, define product positioning, and create compelling sales and customer facing messaging. You will partner to develop and execute marketing campaigns, create compelling product messaging, and drive customer engagement.

Autodesk's Industry, Portfolio, and Emerging Marketing team is tasked with driving market leadership and customer engagement by showcasing Autodesk’s product portfolio to specific industry segments. This team focuses on positioning products and services in alignment with the needs of each industry vertical, ensuring that Autodesk’s product messaging resonates with industry audiences. They are responsible for defining product narratives, aligning marketing efforts with product roadmaps, and driving customer adoption in key markets. They also develop audience-centric campaigns to support go-to-market strategy and incubate emerging businesses.

Responsibilities

• Develop and execute product marketing strategies for Autodesk Platform, Autodesk AI and other emerging technologies including product positioning, messaging, and launch plans
• Create clear and compelling product messaging that resonates with target audiences and differentiates our offerings in the market
• Develop sales tools and training materials to support the sales team in effectively communicating the value of our AI capabilities to prospects and customers
• Utilize market research to understand customer needs, industry trends, and competitive landscape, and use insights to inform product marketing strategies
• Develop and execute customer engagement programs to drive adoption, retention, and advocacy

Minimum Qualifications

• 8+ years of experience in product marketing within a matrixed B2B SaaS organization
• Deep understanding of B2B SaaS platforms and the business impact of artificial intelligence on design and make professionals
• Bachelor’s degree required; advanced degree preferred
• Proven experience creating sales enablement materials, including product demos, training guides, and competitive analysis reports
• Strategic Planning: Ability to develop and execute long-term go-to-market strategies aligned with business objectives to drive product success
• Content Development: Skilled in crafting high-quality marketing content—such as case studies, whitepapers, and presentations—that clearly communicate product value
• Digital Marketing Expertise: Proficient in leveraging digital channels (email, social media, PPC, SEO) to increase product awareness and engagement
• Market Research & Analysis: Experienced in conducting market research and competitive analysis to uncover customer needs, industry trends, and insights that inform marketing strategies. Capable of defining, tracking, and analyzing KPIs to measure marketing effectiveness
• Product Positioning & Messaging: Adept at developing compelling product positioning, value propositions, and messaging that resonate with target audiences. Strong presentation skills with the ability to communicate strategies and results to stakeholders at all levels
• Strategic Mindset: Ability to analyze complex situations and develop comprehensive, forward-thinking plans
• Data-Driven Decision Making: Committed to achieving high-quality outcomes through data analysis and evidence-based actions
• Collaboration: Proven ability to foster a collaborative environment and work effectively across Marketing, Sales, Product, and Strategy teams
• Adaptability: Comfortable navigating changing priorities, market dynamics, and evolving customer needs
• Interpersonal Communication: Capable of translating complex technical concepts for both technical and non-technical audiences

Learn More / Plus d'information

About Autodesk / À propos d’Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Bienvenue chez Autodesk! Nos logiciels créent chaque jour des choses extraordinaires: des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir? Rejoignez-nous!

Salary transparency / Transparence salariale

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Le salaire est l’un des éléments du programme de rémunération concurrentiel d’Autodesk. Pour les postes basés au Canada (Colombie-Britannique), nous proposons un salaire de base compris entre X et X dollars. Les offres sont basées sur l’expérience et la situation géographique du candidat et peuvent dépasser cette fourchette.En plus du salaire de base, notre programme de rémunération peut inclure des primes annuelles en espèces, des commissions pour les postes commerciaux, des attributions d’actions et un ensemble complet d’avantages sociaux.

Diversity & Belonging / Diversité et appurtenance

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: Diversity and Belonging information is available on Autodesk’s website. Nous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici : Diversity and Belonging information is available on Autodesk’s website.

Are you an existing contractor or consultant with Autodesk?

Are you currently a contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).

Êtes-vous un sous-traitant ou un consultant existant d’Autodesk ? Veuillez rechercher des emplois vacants et postuler à l’interne (pas sur ce site externe).