Sr Product Marketing Manager

Quantcast; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading digital advertising company is seeking a Product Marketing Specialist in Toronto, Canada. You will be responsible for creating effective positioning and driving product adoption within cross-functional teams. The ideal candidate has over 5 years of B2B product marketing experience, particularly in the tech or media sectors. Strong writing, project management skills, and a collaborative approach are essential. This role offers a competitive salary, performance bonuses, and a comprehensive benefits package.

Benefits

Competitive salary

Performance bonus

Equity

Comprehensive benefits package

Medical, dental, and vision coverage

Retirement plans

Qualifications

• 5+ years of experience in B2B product marketing, with at least 2 years in product marketing.
• Experience in the programmatic ad tech industry.
• Strong attention to detail and ability to handle multiple projects.

Responsibilities

• Create positioning and messaging for Quantcast products.
• Collaborate with teams to bring products to market.
• Drive product adoption and revenue growth.
• Translate strategy into collateral and presentations.

Skills

Customer-centric marketing

Writing and editing skills

Public speaking

Project management

Market research

Job description

Overview

At Quantcast, we're redefining what's possible in digital advertising. As a global Demand Side Platform (DSP) powered by AI, we help marketers connect with the right audiences and deliver measurable results across the Open Web. Our foundation is built on cutting-edge measurement and consumer analytics, giving our clients the tools they need to drive success in an ever-evolving digital landscape.

Since our start in 2006, we've pioneered industry firsts—from launching the original measurement platform for digital publishers to introducing the first AI-driven DSP. If you're ready to be part of a dynamic, forward-thinking team that thrives on creating transformative solutions, Quantcast is the perfect place to grow your career.

What you'll do

• In this role, you will create foundational positioning and messaging that communicates the vision and value of Quantcast products. You will be a key partner to commercial functions globally, investigating challenges and opportunities to support teams with the knowledge and materials that will set them up for success. You’ll be a subject matter expert, immersing yourself in the market to understand industry trends, client perspectives, and competitor landscape and translating this into contextualized content, tools, and programs to sharpen go-to-market activity.
• You will coordinate and collaborate with teams across the organization on an ongoing basis to bring Quantcast products to market and evangelize their benefits internally and externally. You will help to communicate the product roadmap to different audiences, articulate product-market fit, and develop product positioning that reinforces Quantcast’s differentiators and brand identity.
• If you\'re proactive, creative, and goal-oriented with an investigative mindset, and you enjoy moving fast to create wins - we’d love to hear from you!

What you\'ll do (continued)

• Partner with Product and Sales leadership and other cross-functional teams to drive product adoption and revenue growth.
• ArmSales/commercial teams with the GTM materials, knowledge, and confidence required to take new or existing products out to market and win.
• Translate your strategy and messaging into collateral, presentations, sales enablement tools, and playbooks, and successfully drive and measure adoption.
• Provide internal thought leadership - you should enjoy writing, speaking, and generally evangelizing Quantcast and our solutions to internal stakeholders.
• Collaborate with the Global Product Marketing team to support go-to-market strategy for new products and define launch strategies, product positioning, and messaging.
• Establish and track key success metrics and measurement systems for your product launches and ongoing programs.
• Build relationships across the organization to identify and fulfill specific regional needs, acquire feedback from the market, and ultimately move the needle for Quantcast.

Who you are

• 5+ years experience in B2B product marketing, media or technology (min. 2yrs in product marketing) working with brands and agencies.
• Proven track record of customer-centric marketing, leveraging both qualitative and quantitative research methodologies.
• Technically savvy, with experience in and understanding of the programmatic ad tech industry as well as ad-measurement.
• Experience in running Product GTM launches and measuring their success.
• Exceptional writing and editing abilities, combined with strong presentation and public speaking skills.
• Organized thinker with strong project management skills and ability to work in a fast-paced environment.
• Like getting things done - believing that perfect is the enemy of good.
• Can simplify complex topics and explain them clearly and concisely.
• Proactively collaborative and communicative within and across teams.
• Excited by opportunities to jump in and figure it out.
• Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines.

#LI-ES1

At Quantcast, we craft offers that reflect your unique skills, expertise, and geographic location. On top of a competitive salary, this position includes eligibility for a performance bonus, equity, and a comprehensive benefits package. Depending on your location, this may include generous vacation, medical, dental, and vision coverage, and retirement plans. For more details, visit our Careers page and see how we support our team. Please see the Applicant Privacy Notice for details on our applicant privacy policy.

Founded in 2006 and headquartered in San Francisco, we are a diverse, aligned community with offices across 10 countries worldwide. Join the team that unlocks potential.

Quantcast is an Equal Opportunity Employer.