Sr. Marketing Operations Manager (Hybrid)

Homebase; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading technology company in Toronto is seeking a Senior Marketing Operations Manager to own the marketing tech stack and ensure the reliability of marketing data. The ideal candidate will have 5–8 years of experience, with a strong background in marketing operations and technology. This role also involves cross-functional collaboration with various teams. The company offers competitive benefits, including stock options and flexible work arrangements.

Benefits

Stock options

Comprehensive medical, dental, and vision

Flex time off

Maternity/Parental Leave EI top-up support

Work From Anywhere Month

Life insurance

Meals provided

Team offsites

Qualifications

• Must have hands-on admin experience with automation tools.
• Experience with CDP tools and data integrations required.
• Ability to map end-to-end marketing data flows.

Responsibilities

• Act as the administrator for Homebase’s marketing technology stack.
• Build and manage audiences and target segments across marketing channels.
• Serve as the primary project owner of marketing operations projects.

Skills

Marketing Operations

Data Quality

Project Management

Cross-functional Collaboration

Technical Understanding

Automation Tools

Education

5–8 years in Marketing Operations or Marketing Technology

Tools

Iterable

Hubspot

Marketo

Amplitude CDP

Segment

Job description

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

📍Your Impact Starts Here

As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine. You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction‑free.

This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel.

If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—let’s talk. You’ll help transform our marketing technology ecosystem into a powerful growth engine.

These are the key ways you’ll contribute and create impact in this role:

Stack Ownership & Reliability

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad‑tech integrations, tracking pixels, and tags).
• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.
• Co‑own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.

Data Quality & Governance

• Build and manage audiences and target segments across marketing channels.
• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.
• Oversee data governance across systems, ensuring data is current and accurate.

Systems & Integration Enablement

• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.
• Support lifecycle automation and campaign workflows to improve speed to market.
• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.

Project Delivery & Cross‑Functional Partnership

• Serve as the primary project owner of marketing operations projects, driving cross‑functional results.
• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.
• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

🚀 The Foundation for Success -

• 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
• Hands‑on admin experience with automation tools (Iterable, Hubspot, Marketo).
• Experience with CDP tools (Amplitude CDP, Segment) and data integrations.
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
• Ability to map end‑to‑end marketing data flows and understand integration dependencies.
• Comfortable QA‑ing data flows and interpreting campaign metrics (not required to build models).
• Proven track record of leading marketing ops projects and driving cross‑functional alignment.
• Skilled at translating technical concepts for non‑technical stakeholders and building trust across teams.
• A curiosity for how systems connect and a drive to continuously improve them.
• Leverages AI tools for documentation, workflow QA, and data consistency checks.

🤝 The Homie Way -

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.
• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.
• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

💜 Belonging at Homebase -

We’re committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you’re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

What We Offer

• 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
• 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
• ⏰ Time Flexibility: Flex time off + company holidays + designated focus periods
• 👶 Family Support: Maternity/Parental Leave EI top‑up support offered (after 6 months of service)
• 🌟 Work Your Way: Work From Anywhere Month + meeting‑free weeks yearly
• 🛡️ Protection Plans: Life insurance + short/long‑term disability coverage
• 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days
• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in‑office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Phollie Rose L.
• Meet the Hiring Manager, Daniel H
• Participate in a Case Interview with a Cross‑functional Panel
• Meet our CRO
• Professional Reference Checks
• Background Check + Offer Stage
• Welcome to the team, Homie💜🎉

👋 Hey, We’re Homebase

Unstoppable teams start here.

Homebase is the everything app for hourly teams—built to simplify the day‑to‑day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 100,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2.5+ million workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.