Sr. Marketing, Communication, and Events Lead - AA3 (AESES)

UM Careers; Winnipeg; On-site; CAD 57,000 - 80,000; Full time

Job summary

The University of Manitoba's IDEA START hub is seeking a Sr. Marketing, Communications and Events Lead to shape marketing and stakeholder engagement across Manitoba and Canada.

This in‑person role leads content, events, and multi‑channel campaigns to raise the profile of IDEA START and its initiatives at Fort Garry campus. You will develop integrated strategies, oversee budgets, mentor staff, and collaborate with University Marketing & Communications, faculties, and community partners to deliver

Qualifications

• Degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related discipline required.
• Minimum 3 years of leadership experience in marketing, communications, or events.
• An equivalent combination of education and experience may be considered.

Responsibilities

• Develop and lead a multi-year marketing and communications strategy for IDEA START.
• Coordinate content calendars and cross-channel campaigns across multiple platforms.
• Lead planning and execution of flagship events and stakeholder engagement activities.
• Manage budgets, vendors, and partners; monitor campaign performance with analytics.
• Provide strategic guidance to leadership and mentor staff and contractors.

Skills

Strategic marketing

Stakeholder engagement

Content strategy

Event management

Leadership

Education

Bachelor’s in Marketing/Communications/PR

Job description

Sr. Marketing, Communication, and Events Lead - AA3 (AESES)

Sr. Marketing, Communication, and Events Lead - AA3 (AESES)

Position number: 38340

Date posted: October 15, 2026

Job details

Sr. Marketing, Communication, and Events Lead - AA3 (AESES)

Regular Continuing Full-Time (Budget Funded)

Full-time: Yes

Permanent: Yes

Work schedule: 35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)

Salary: $31.30 to $44.11 per hour ($56,966.00 to $80,280.20 per annum)

Expected Start Date January 4, 2027

840 hours worked

For more information please contact: Allison Stephen, Director, Office of the VP (Research and International) - [e-mail]

IDEA START is UM's unified access hub for innovation and entrepreneurship in all its forms; a gateway to connect with cutting‑edge technology, tailored mentorship, and collaborative spaces to turn bold concepts into impactful ventures. The Senior Marketing, Communications and Events Lead provides strategic leadership for IDEA START's marketing, communications, storytelling, stakeholder engagement, and event initiatives, helping to strengthen its profile within Manitoba and across Canada. The role develops and delivers integrated strategies, compelling content, and high‑impact events that showcase IDEA START's impact, build community partnerships, and position the University of Manitoba as a leader in innovation and entrepreneurship, requiring strong expertise in marketing, communications, event management, and engagement across Manitoba's innovation ecosystem. This is an in‑person position located at the Fort Garry campus.

Qualifications

MINIMUM FORMAL EDUCATION/TRAINING:

• A Degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related discipline required. A master's degree is considered an asset.
• A minimum of 3 years of leadership experience managing marketing, communications, or event functions.
• An equivalent combination of education and experience may be considered.

EXPERIENCE:

Required:

• Minimum 3 years of progressively responsible experience in marketing, communications, public relations, brand management, or strategic communications.
• Demonstrated success developing and implementing integrated marketing, communications, and stakeholder engagement strategies.
• Proven experience leading multi‑channel marketing campaigns and managing content across digital, social media, web, video, and print platforms.
• Significant experience planning, promoting, and delivering large‑scale events, conferences, summits, or community engagement initiatives.
• Experience managing communications projects, budgets, vendors, agencies, and external service providers.
• Demonstrated ability to collaborate across complex organizations with diverse stakeholders and competing priorities.
• Established knowledge of Manitoba's community, business, innovation, and media environments.
• Strong digital communications skills, including experience working with content management systems, social media platforms, analytics, and emerging technologies.

Preferred:

• Experience working within post‑secondary institutions, innovation hubs, accelerators, incubators, research organizations, government, or economic development organizations.
• Experience supporting entrepreneurship, innovation, commercialization, startup, or technology‑focused initiatives.
• Experience providing strategic communications advice and support to senior leaders and executives.
• Experience engaging Indigenous communities and Indigenous‑serving organizations.
• Established relationships with Manitoba media, industry, community, and innovation ecosystem stakeholders.

SKILLS AND ABILITIES:

• Demonstrated ability to develop and implement strategic marketing, communications, and stakeholder engagement initiatives that advance organizational objectives is required.
• Exceptional written, verbal, and visual communication skills, with a proven ability to craft compelling narratives and communicate effectively with diverse audiences, are required.
• Strong storytelling, editorial, and content strategy expertise, including the ability to translate complex ideas into engaging and accessible communications, is required.
• Demonstrated ability to build, strengthen, and steward organizational brands through integrated marketing and communications approaches is required.
• Strong understanding of digital marketing, social media, audience engagement, and emerging communications trends is required.
• Excellent analytical and problem‑solving skills, with the ability to interpret data, evaluate campaign effectiveness, and make evidence‑informed recommendations, are required.
• Ability to develop, manage, and evaluate multi‑channel marketing and communications campaigns is required.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and projects simultaneously, are required.
• Demonstrated ability to plan, coordinate, and promote large‑scale events, conferences, and stakeholder engagement activities is required.
• Strong relationship‑building, collaboration, and stakeholder engagement skills, with the ability to work effectively across organizational and community boundaries, are required.
• Ability to provide strategic communications advice and support to senior leaders and key stakeholders is required.
• Demonstrated leadership skills, including the ability to guide, mentor, and coordinate the work of staff, students, contractors, and external service providers, are required.
• Ability to work independently, exercise sound judgment, and take initiative in a dynamic and evolving environment is required.
• High level of professionalism, discretion, tact, and diplomacy when interacting with internal and external stakeholders is required.
• Commitment to equity, diversity, inclusion, accessibility, and respectful engagement with diverse communities is required.
• Proficiency with communications, marketing, analytics, content management, design, and productivity software relevant to the role is required.
• Experience with graphic design, photography, videography, and multimedia production tools is an asset.
• Knowledge of accessibility standards and best practices for digital communications is an asset.
• Familiarity with Indigenous engagement principles and culturally responsive communications practices is an asset.
• Satisfactory work record, including satisfactory attendance and punctuality, is required.

OTHER JOB RELATED QUALIFICATIONS:

• This job needs to be performed in person, and preference will be given to those who can commute for in‑office work every day.
• Travel within Winnipeg and occasional travel within Canada might be required as part of the work.

Key responsibilities

Strategic Marketing & Communications Leadership

• Develop and lead a comprehensive multi‑year marketing and communications strategy aligned with IDEA START's vision, growth objectives, and strategic priorities.
• Establish and maintain a compelling narrative and brand positioning strategy that strengthens IDEA START's visibility within Manitoba and across Canada's entrepreneurship, innovation, research commercialization, and higher education sectors.
• Identify emerging opportunities to elevate IDEA START's profile through thought leadership, partnerships, media engagement, storytelling campaigns, and ecosystem participation.
• Develop audience segmentation and engagement strategies for students, faculty, researchers, staff, alumni, industry partners, funders, community organizations, Indigenous communities, and government stakeholders.
• Advise IDEA START leadership on communications strategy, brand positioning, reputation management, and stakeholder engagement opportunities.
• Develop annual communications objectives, performance indicators, and reporting frameworks to evaluate effectiveness and return on investment.
• Serve as the subject matter expert on marketing, communications, branding, storytelling, and audience engagement.
• Provide strategic guidance and mentorship to student staff, contractors, and service providers engaged in marketing and communications initiatives.
• Lead cross‑functional collaboration with University Marketing & Communications, faculties, departments, industry partners, and community organizations.
• Develop and manage annual marketing and communications plans aligned to organizational priorities and key performance indicators.
• Create and oversee integrated content calendars, campaign schedules, and promotional roadmaps supporting IDEA START programs, initiatives, and flagship events.
• Coordinate the execution of marketing campaigns across multiple channels and stakeholder groups.
• Lead planning and implementation meetings with cross‑functional teams to ensure timely delivery of communications initiatives.
• Manage campaign budgets and external agencies, consultants, vendors, photographers, videographers, designers, and media partners.
• Monitor campaign performance and continuously refine strategies based on analytics, stakeholder feedback, and market trends.
• Develop dashboards and reporting frameworks to evaluate campaign effectiveness.
• Analyze website traffic, media coverage, audience engagement, email performance, social media metrics, and event participation data.
• Prepare executive‑level reports and recommendations for IDEA START leadership.

Content Strategy, Storytelling & Media Relations

• Lead the development of high‑quality, audience‑focused content that highlights IDEA START's programs, participants, innovations, ventures, and successes.
• Create and oversee content for:
  • Social Media
  • UM Today
  • The Manitoban
  • Traditional and Digital Media
  • Newsletters
  • Annual Reports
  • Website Content
  • Program Brochures
  • Promotional Campaigns
  • Event Communications
• Demonstrated expertise in creating:
  • Long‑form articles and feature stories
  • Short‑form social media content
  • Video scripts and video campaigns
  • Interviews and participant profiles
  • Photography and visual storytelling assets
  • Posters, signage, advertisements, and promotional materials
  • Infographics and impact reports
  • Presentation and pitch materials
• Build and maintain relationships with media outlets, journalists, community partners, and sector organizations.
• Identify and secure earned media opportunities that raise IDEA START's profile regionally and nationally.
• Support leadership with key messages, speaking notes, presentations, and communications materials.

Strategic Event Coordination & Stakeholder Engagement

• In collaboration with the Program Manager, Director, Administrative Officer, and IDEA START team, lead the marketing and stakeholder engagement planning for flagship IDEA START events such as:
  • Falling Walls Lab Manitoba
  • Innovation Summit
  • Entrepreneurship Showcases
  • Community Engagement Events
  • Research Commercialization Initiatives
  • Special Innovation Challenges and Competitions
• Coordinate planning timelines, communications, logistics, stakeholder engagement plans, and promotional activities.
• Work closely with internal and external partners to ensure successful delivery of events.
• Manage event vendors, sponsors, speakers, volunteers, and community partners.
• Develop post‑event reports that evaluate participant engagement, media reach, and organizational impact.
• Other duties as assigned.

Additional information

Sr. Marketing, Communication, and Events Lead - AA3 (AESES)

Associate Vice-President (Partnerships)

Position number: 38340

Date posted: October 15, 2026

Job details

Sr. Marketing, Communication, and Events Lead - AA3 (AESES)

Regular Continuing Full-Time (Budget Funded)

Full-time: Yes

Permanent: Yes

Work schedule: 35 Hours/week (Monday to Friday, 8:30 am to 4:30 pm)

Salary: $31.30 to $44.11 per hour ($56,966.00 to $80,280.20 per annum)

Expected Start Date January 4, 2027

Trial/Probation period: 840 hours worked

For more information please contact: Allison Stephen, Director, Office of the VP (Research and International) - [e-mail]

IDEA START is UM's unified access hub for innovation and entrepreneurship in all its forms; a gateway to connect with cutting‑edge technology, tailored mentorship, and collaborative spaces to turn bold concepts into impactful ventures. The Senior Marketing, Communications and Events Lead provides strategic leadership for IDEA START's marketing, communications, storytelling, stakeholder engagement, and event initiatives, helping to strengthen its profile within Manitoba and across Canada. The role develops and delivers integrated strategies, compelling content, and high‑impact events that showcase IDEA START's impact, build community partnerships, and position the University of Manitoba as a leader in innovation and entrepreneurship, requiring strong expertise in marketing, communications, event management, and engagement across Manitoba's innovation ecosystem. This is an in‑person position located at the Fort Garry campus.

Qualifications

MINIMUM FORMAL EDUCATION/TRAINING:

• A Degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related discipline required. A master's degree is considered an asset.
• A minimum of 3 years of leadership experience managing marketing, communications, or event functions.
• An equivalent combination of education and experience may be considered.

EXPERIENCE:

Required:

• Minimum 3 years of progressively responsible experience in marketing, communications, public relations, brand management, or strategic communications.
• Demonstrated success developing and implementing integrated marketing, communications, and stakeholder engagement strategies.
• Proven experience leading multi‑channel marketing campaigns and managing content across digital, social media, web, video, and print platforms.
• Significant experience planning, promoting, and delivering large‑scale events, conferences, summits, or community engagement initiatives.
• Experience managing communications projects, budgets, vendors, agencies, and external service providers.
• Demonstrated ability to collaborate across complex organizations with diverse stakeholders and competing priorities.
• Established knowledge of Manitoba's community, business, innovation, and media environments.
• Strong digital communications skills, including experience working with content management systems, social media platforms, analytics, and emerging technologies.

Preferred:

• Experience working within post‑secondary institutions, innovation hubs, accelerators, incubators, research organizations, government, or economic development organizations.
• Experience supporting entrepreneurship, innovation, commercialization, startup, or technology‑focused initiatives.
• Experience providing strategic communications advice and support to senior leaders and executives.
• Experience engaging Indigenous communities and Indigenous‑serving organizations.
• Established relationships with Manitoba media, industry, community, and innovation ecosystem stakeholders.

SKILLS AND ABILITIES:

• Demonstrated ability to develop and implement strategic marketing, communications, and stakeholder engagement initiatives that advance organizational objectives is required.
• Exceptional written, verbal, and visual communication skills, with a proven ability to craft compelling narratives and communicate effectively with diverse audiences, are required.
• Strong storytelling, editorial, and content strategy expertise, including the ability to translate complex ideas into engaging and accessible communications, is required.
• Demonstrated ability to build, strengthen, and steward organizational brands through integrated marketing and communications approaches is required.
• Strong understanding of digital marketing, social media, audience engagement, and emerging communications trends is required.
• Excellent analytical and problem‑solving skills, with the ability to interpret data, evaluate campaign effectiveness, and make evidence‑informed recommendations, are required.
• Ability to develop, manage, and evaluate multi‑channel marketing and communications campaigns is required.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and projects simultaneously, are required.
• Demonstrated ability to plan, coordinate, and promote large‑scale events, conferences, and stakeholder engagement activities is required.
• Strong relationship‑building, collaboration, and stakeholder engagement skills, with the ability to work effectively across organizational and community boundaries, are required.
• Ability to provide strategic communications advice and support to senior leaders and key stakeholders is required.
• Demonstrated leadership skills, including the ability to guide, mentor, and coordinate the work of staff, students, contractors, and external service providers, are required.
• Ability to work independently, exercise sound judgment, and take initiative in a dynamic and evolving environment is required.
• High level of professionalism, discretion, tact, and diplomacy when interacting with internal and external stakeholders is required.
• Commitment to equity, diversity, inclusion, accessibility, and respectful engagement with diverse communities is required.
• Proficiency with communications, marketing, analytics, content management, design, and productivity software relevant to the role is required.
• Experience with graphic design, photography, videography, and multimedia production tools is an asset.
• Knowledge of accessibility standards and best practices for digital communications is an asset.
• Familiarity with Indigenous engagement principles and culturally responsive communications practices is an asset.
• Satisfactory work record, including satisfactory attendance and punctuality, is required.

OTHER JOB RELATED QUALIFICATIONS:

• This job needs to be performed in person, and preference will be given to those who can commute for in‑office work every day.
• Travel within Winnipeg and occasional travel within Canada might be required as part of the work.

Key responsibilities

Strategic Marketing & Communications Leadership

• Develop and lead a comprehensive multi‑year marketing and communications strategy aligned with IDEA START's vision, growth objectives, and strategic priorities.
• Establish and maintain a compelling narrative and brand positioning strategy that strengthens IDEA START's visibility within Manitoba and across Canada's entrepreneurship, innovation, research commercialization, and higher education sectors.
• Identify emerging opportunities to elevate IDEA START's profile through thought leadership, partnerships, media engagement, storytelling campaigns, and ecosystem participation.
• Develop audience segmentation and engagement strategies for students, faculty, researchers, staff, alumni, industry partners, funders, community organizations, Indigenous communities, and government stakeholders.
• Advise IDEA START leadership on communications strategy, brand positioning, reputation management, and stakeholder engagement opportunities.
• Develop annual communications objectives, performance indicators, and reporting frameworks to evaluate effectiveness and return on investment.
• Serve as the subject matter expert on marketing, communications, branding, storytelling, and audience engagement.
• Provide strategic guidance and mentorship to student staff, contractors, and service providers engaged in marketing and communications initiatives.
• Lead cross‑functional collaboration with University Marketing & Communications, faculties, departments, industry partners, and community organizations.

Marketing Strategy Implementation & Campaign Management

• Develop and manage annual marketing and communications plans aligned to organizational priorities and key performance indicators.
• Create and oversee integrated content calendars, campaign schedules, and promotional roadmaps supporting IDEA START programs, initiatives, and flagship events.
• Coordinate the execution of marketing campaigns across multiple channels and stakeholder groups.
• Lead planning and implementation meetings with cross‑functional teams to ensure timely delivery of communications initiatives.
• Manage campaign budgets and external agencies, consultants, vendors, photographers, videographers, designers, and media partners.
• Monitor campaign performance and continuously refine strategies based on analytics, stakeholder feedback, and market trends.
• Develop dashboards and reporting frameworks to evaluate campaign effectiveness.
• Analyze website traffic, media coverage, audience engagement, email performance, social media metrics, and event participation data.
• Prepare executive‑level reports and recommendations for IDEA START leadership.

Content Strategy, Storytelling & Media Relations

• Lead the development of high‑quality, audience‑focused content that highlights IDEA START's programs, participants, innovations, ventures, and successes.
• Create and oversee content for:
  • Social Media
  • UM Today
  • The Manitoban
  • Traditional and Digital Media
  • Newsletters
  • Annual Reports
  • Website Content
  • Program Brochures
  • Promotional Campaigns
  • Event Communications
• Demonstrated expertise in creating:
  • Long‑form articles and feature stories
  • Short‑form social media content
  • Video scripts and video campaigns
  • Interviews and participant profiles
  • Photography and visual storytelling assets
  • Posters, signage, advertisements, and promotional materials
  • Infographics and impact reports
  • Presentation and pitch materials
• Build and maintain relationships with media outlets, journalists, community partners, and sector organizations.
• Identify and secure earned media opportunities that raise IDEA START's profile regionally and nationally.
• Support leadership with key messages, speaking notes, presentations, and communications materials.

Strategic Event Coordination & Stakeholder Engagement

• In collaboration with the Program Manager, Director, Administrative Officer, and IDEA START team, lead the marketing and stakeholder engagement planning for flagship IDEA START events such as:
  • Falling Walls Lab Manitoba
  • Innovation Summit
  • Entrepreneurship Showcases
  • Community Engagement Events
  • Research Commercialization Initiatives
  • Special Innovation Challenges and Competitions
• Coordinate planning timelines, communications, logistics, stakeholder engagement plans, and promotional activities.
• Work closely with internal and external partners to ensure successful delivery of events.
• Manage event vendors, sponsors, speakers, volunteers, and community partners.
• Develop post‑event reports that evaluate participant engagement, media reach, and organizational impact.
• Other duties as assigned.

Additional information

The University of Manitoba is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring, promotion and tenure (where applicable) for systemically marginalized groups who have been excluded from full participation at the University and the larger community including Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2SLGBTQIA+ (Two Spirit, lesbian, gay, bisexual, trans, questioning, intersex, asexual and other diverse sexual identities).

If you require accommodation supports during the recruitment process, please contact [e-mail] or 204-474-7195. Please note this contact information is for accommodation reasons only.

Application materials, including letters of reference, will be handled in accordance with the protection of privacy provisions of "The Freedom of Information and Protection of Privacy Act" (Manitoba). Please note that curriculum vitae will be provided to participating members of the search process.